 Now, tell us some way that you use AI. I'm really excited to hear some cool things that you've built out and our product team are currently rolling out some workshops to help the broader team better understand how things like design sprints work, for example, and how we might implement that into our business. A lot of that has been used or facilitated by AI. So basically putting in what they know to be true from their deep experience, building things out a lot quicker than you'd otherwise be able to do yourself. And then obviously catering it to what you need. I'm using it on a very regular basis to set up workshops, for example. So I know what I want to achieve. It's pretty amazing what these things are able to do, even in terms of providing voiceover suggestions with timings for videos, for example. So very, very interesting ideas that you can run through it.