 you're asking yourself what is my personal brand the best way that I've found with our members is that it can work better to work out what that is by looking at what it is that you stand against and not just what you stand for because ultimately your personal brand is what do you stand for what is your message and so I learned a big lesson about six or seven years ago when I was working I was living a workshop and I asked them what is it that you really stand for and they really struggled with it yet when I said okay what really frustrates you about your industry or what frustrates you about the way things are happening in the world right now that you want to change bang this whole fluid message just poured out of them so I encourage you if you're working on your personal brand look at what frustrates you and then pour that out