 This is our next presentation, which is by Kaz Shimura, talking to their TUNA Scope, an AI solution for TUNA quality inspection. Hi, I'm Kaz Shimura. I'm Creative Director of the Future Creative Centre at Densu. And today, I'd like to share my most recent case called TUNA Scope. It's an AI system with the skills of a TUNA expert transferred to it. Please watch the following video. TUNA, one of the most precious marine resources. As the population continues to age in Tokyo, the number of artisans that examine TUNA quality has dwindled to half from its prime. This valuable skill might disappear in the near future. We challenged ourselves to create something that would ensure the sustainable supply of high quality TUNA. Introducing TUNA Scope. An AI successor to Japan's long legacy of TUNA inspection. The key was in the fish's tail. In markets in Japan, only a handful of artisans had been responsible for the inspection of TUNA quality. Everything you need to know about the fish is said to be contained in this vital part. But this skill takes artisans at least 10 years to attain. We have taken a vast number of photos of cross cuts of TUNA tails. Intuitive knowledge once only attained through years of experience was recreated through deep learning. TUNA Scope. An AI with an accuracy rate of over 90% compared to a veteran artisan was created. We have expanded the use of this AI from Japan to the world. Japan's skillful inspection has become available everywhere. Furthermore, the project has been adopted as a promotion program supported by the government of Japan. Our goal is to collect data from TUNA markets across the world using TUNA Scope and create a fair global standard of TUNA quality. TUNA Scope. You might think what does an agency have to do with TUNA? It's not that I wanted to run a TUNA business or even an AI business. Ever since I was a kid, I've loved TUNA. This is a picture I painted when I was small. My parents showed it to me recently and I didn't remember painting it but I discovered I was a much better artist than now when I was a kid. So I love TUNA. Around three years ago, I bought some TUNA at the local supermarket but it wasn't as good as I expected. TUNA is a luxury and in Japan we like to eat it on special days. It's a big disappointment if the TUNA you buy is not good but you can tell until you edit. Then I happened to see my own TV, the news regarding the historical Tsukiji Fish Market being moved to a new area in Tokyo. During the news, I saw TUNA experts examine the quality of a TUNA fish with its tail. They were screening good TUNA for high-end sushi restaurants. That was a moment of inspiration for me. I thought if I could transfer these expert skills to an AI and apply it to all TUNA. This is how we launch the AI that will become the keeper of Japan's long legacy of TUNA screening. We named it TUNA Scope. In addition to a major TUNA factories in Yaizu and Misaki in Japan, TUNA Scope is now available at the factory in Dalin, China. Only the TUNA judged at the highest quality by TUNA Scope is branded AI TUNA. We started providing AI TUNA in restaurants in New York, Singapore and Tokyo. We also provide a certification for restaurants serving AI TUNA. TUNA Scope became a government support program of the Fishery Agency. At the beginning of this year, Japan's largest sushi restaurant chain called Kurazushi decided to employ TUNA Scope. This was a big opportunity for TUNA Scope. However, due to the outbreak of COVID-19, TUNA purchase operation became very difficult. The TUNA experts could not travel. Kurazushi, who buys 70% of their fish from overseas, was in trouble. We discussed this with the client and decided to send to AI overseas. We conducted the work for TUNA AI Remote Buying. TUNA Scope judged the quality on behalf of humans. On July 7th, the vice president of Kurazushi announced that TUNA Scope was introduced to the company. The TUNA selected by TUNA Scope was served at Kurazushi restaurant nationwide. I tried it myself and it was very delicious. Despite the effect of COVID-19, AI TUNA sold three times more than non-branded TUNA and became a big hit. It will continue to be served at Kurazushi restaurant throughout this year. Through this project, we found that taste certification is strongly embraced by customers. We felt that, together with sustainability certification, a common standard for such fine great taste can add even more value to TUNA. We were covered by more than 50 hundred media beginning with interview by Reuters and still receive inquiries daily from all over the world. As our project evolved, we discovered another potential for TUNA Scope, a social issue. We found that TUNA Scope could become a solution for a resource problem. Overfishing of TUNA has become a worldwide problem. One of the reasons is because the global TUNA trade is based on weight or quantity. It's better for your business if you catch more TUNA regardless of the quality. We wanted to change the TUNA business from quantity-based to quality-based. Our next goal is to create a fair and clear global standard of quality by spreading the word TUNA Scope. Eventually, it will become more profitable to catch better quality TUNA than more TUNA. This is our plan for this year. First, we want to introduce TUNA Scope at fish processing plant around the world. We also want to introduce TUNA Scope-satisfied TUNA in many countries. If you are interested, please contact us. Thank you. Thank you very much, Kaz. That was an amazing video. Also, in the time that we're looking to promote value, you're saying that you mentioned that quantity-based to quality-based is, I think, very resonated with me for our whole life, not necessarily just TUNA, but very impressed by your drawing of the TUNA and very impressed by the tool that you've produced, the ability for people to be engaged in the story and see greater value in quality rather than quantity is a fantastic business to be in right throughout. I would just love you to share with us a little bit. You mentioned that this is really starting to work for you now. How do you see this potentially rolling out? Will it start working for other fishes? Does it have to be the tail section? What's your vision for promoting the idea of quality fish rather than quantity fish in the next five to ten years? Sorry, my English is not good. Just please. Just really too, what's your best wish for this progression? Using TUNA's hope, I hope the people all over the world can eat better quality tuna every time. As you watched, my experience is three years ago, I disappointed when I ate bad quality tuna. This is not productive. We want to eat always better quality tuna. So I make people can eat always stable, better quality tuna. This is my vision and my goal. Thank you very much, Kaz. Matt, have you got any suggestions or any ideas to share? Yes, yes. I'm interested in, it's a fantastic project, Kaz. I really enjoy watching your video. I watch it many times, actually. I'm interested in how the management of the lower quality tuna has changed. Is there better management of the lower quality tuna? And do you think there's less wastage of tuna using that up? The way to eat tuna is, there are a lot of ways to eat tuna. For example, sashimi, Japanese people like sashimi. Sashimi is, you have to be very fresh and need high quality. But when we eat tuna steak, we don't need to high quality tuna. Because when it becomes steak, the freshness is not important. So I believe the best way to, how to cook tuna is different, depends on quality. So the low quality tuna is not my thought. The low quality tuna will be used for tuna steak. High quality tuna have to be used for sashimi. This is a very productive way of eating tuna for all people. As you said Cass, if people would like to earn a good income, they would like to produce sashimi grade tuna. And more and more people of the world are looking to enjoy really high quality products. So your application helps people to enjoy the higher quality and it helps the fishery earn more money from the higher quality. So thank you very much for sharing your story with us today. Thank you.