Michelle Greenwald: Using marketing innovation to grow business




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Published on Jul 22, 2015

Michelle Greenwald is the author of Catalyzing Innovation – a guide to help companies and entrepreneurs innovate in a more methodical, creative way.

She recently launched an immersive programme for executives so they can see first-hand how best-in-class innovators in the world’s most creative cities innovate.

In this video she shares her advice with New Zealand exporters looking to break into new markets like the US using marketing innovation.

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