 Here's how to tell if you're actually gaining fans on Spotify and not just arbitrary streams and listeners. Now I know that everyone knows that streams and listeners and sales and playlists ads are a good indication on if you're building a fan base and if your following is growing. But Spotify actually has a couple more stats that you can look at that will let you know if you're really building a fan base. So what I want you to do is log into your Spotify for artists and then click on the Audience tab. And then from there click on Engagement. And you'll be brought to a page where you can see an overview of those metrics that we talked about. Your listeners, your streams, your streams per listener, your sales and then your playlists ads. One of the first things I would take notice of here is your streams per listener. The higher this number, the more streams you are getting per person that visits your Spotify page. So this artist for example is almost averaging four streams per person. So seeing this number rise is a good thing, a really good thing. Now the next thing I want you to do is click on source or stream. This allows you to break down your streaming data by where you're getting those streams from. The two I want you to pay the most attention to are artist profile and catalog, and then listeners on playlist and library. Artist and profile are streams from people that search out your Spotify profile and then listen from there. It's a really good way to see the impact that your ads or your marketing is having on your Spotify profile. Now streams from listeners on playlist and library are streams that come from your listeners personal playlist or them playing it off of their library. A really good way to see if you have a consistent group of people listening to your music, i.e. fans. So once you select those two, it'll make you a little chart like this. So if we take a look at this artist here, we can see that had a spike in profile traffic, right? A spike in people coming to the Spotify page to listen to them. This is once again represented by the purple line. The green line representing listeners on playlist and library has now started to rise as that spike is happening. Meaning that this artist is retaining people from that spike and making a lot of them stick around to actually listen to more music. And we can assume that that's this artist fan base being built, right? More people are coming from wherever they're coming from to hear the music and they're deciding to stick around, add it to their playlist in their library and then stream again. So as long as you're seeing that green line rise consistently, chances are you're building a really solid core fan base.