 Ayla, we got another topic for you guys. And this one I actually love, man. Put out by One Track. I thought it used to have another letter on it. I did too, bro. I thought I was tripping. But I wasn't gonna say nothing that you didn't bring it up. Dang, he just threw us all off. It used to be like One Track M or something. I don't know, whatever. All right, but Josh Wexler, man. Like shout out to you. I don't know if you put your government out there, but he's already out there now. Shout out to you and the One Track page. Y'all go ahead and check it out because they have a lot of dope posts. Definitely support. But this is the advice that he actually gave. I should have put this in the advice column. So rate this as advice as well. We wanna know what y'all think. Why every artist should market their marketing? We're gonna read what he said. All right, marketing is an art form itself. And sometimes the creativity of one's marketing has more potential for a viral moment than the music itself. What this means is that in those cases where you're marketing efforts to promote the music stand out to a significant degree, you should advertise those attention-grabbing marketing attempts rather than the music in order to build your social profiles and repeat listeners. All right, you wrote a lot. So I'm not gonna go through all this before we stop. For Baby Tron's most recent album rollout, his marketing team had an incredibly detailed 3D Billboard put up in Times Square, which can be seen on the next slide. And they used footage of it to make their hype, make the hype he had in New York viral on the internet because it was good content about a big artist. Okay, because it was good content about a big artist, I imagined that they received free marketing from this as well because posting it could likely lead to growth for any platform. All right, Bet, he's hitting on all the points. All the points are being not touched on right here. Let me see if I can go to this next slide so people can actually see what the Baby Tron posts of the Billboard look like. Check this out, folks. Oh yeah, that shit was hard, I remember saying that. Yeah, beautiful. Listeners, y'all come to the episode, so y'all can see, but, yo, marketing to marketing is the thing. It's the truth. This is what we talk about all the time. We never explicitly say it in that way, but that's what we're telling people to do all the time. Even when we just talked about literally the Gucci project, we just said the narrative can go bigger than the project, the songs itself, right? Marketing your marketing, as he said, is an art form itself. I am gonna go ahead and say, like, this is top tier advice. I'm gonna give it 10 out of 10. And not only that, if we allude to the conversation about Two Chains we had probably like six episodes ago, your marketing, if you market well, you always have great creativity and presentation and packaging in relation to your brand, that now becomes something that not only fans appreciate and experience, but other brands appreciate experience. Just like Two Chains became the head of marketing, or I forgot the actual position, but he was head of that advertisement campaign for Crystal, right? They say, oh, I appreciate this person's mind, their perspective. They can add some creative value to my campaigns or to my fashion brand, if people appreciate the packaging and how you dress, right? You always have a certain sense of style. Everything you do should be marketed individually and has its own potential to blow, all right? Your fashion can be a brand or a thing of itself. Your music is a thing of itself. As an artist, every bit of you is something that you should be looking to monetize and market as its own level of greatness. So not only does he hit the nail with the marketing aspect of it, you should market everything that you do in its own way. Of course that becomes easier as you get bigger. But as he said, especially for a large artist, literally you just sharing that you did this, all right? Become something that can move virally because Page is already wanna talk about it because it's something that creates conversation and creates growth for themselves. And that's the one of the like go-to tricks. I call it like a marketing one-on-one trick at this point to me. Literally create a billboard, you only need one of them and then share it with the internet. People say billboards aren't valuable, but billboards still have the value just because it's something in the physical world. And when you share that something happened in the physical world, in the digital world, it feels more real. It feels more cool. So you can think far beyond just billboards, but all you need is one. You can pretend like you did it in the whole city. Honestly, I've had people to do, and I did this with companies like when it wasn't even, I got before I was even in music, you could just Photoshop a billboard and just say you did the shit. Because nobody knows, man. You know what I mean? Nobody knows where it is. If anything that creates commentary, well, where is it? Hey, that's engagement on this post. Let them views go up. So, no, no, I love this marketing, your marketing comment. And you know, you're getting your love on this. The next 10 times I say it at some point, I might forget to cite you, but know that you got it this one time right here. Josh, so, you know what I mean? The love has already been exchanged. What you think, Corey? Yeah, but I just like the love to the art form that is marketing, bro, you know what I'm saying? Because I feel like it doesn't get enough credit for being an art form the way it is. Like, I'm stringing together this copy and this content, bro. It's like, come on, man. So, but no, I think you already hit a lot of main points, but there are gonna be times where I think it's the artist you have to accept that your music might not be the most interesting focal point of the campaign. It's great when it is. It makes everybody's job so much easier when it is. But there are times when realistically it's not, you know what I'm saying? So then that kind of is when it comes down to how savvy is your marketer or you as a marketer to be able to create a conversation point out of what might be mid, you know what I'm saying? Like, to be real with you, you know what I'm saying? Because good marketing is gonna elevate a mid song, you know what I'm saying? Like, good marketing is gonna take an amazing song and get it out of here, right? But either way, it's gonna level up the situation if you win it. So, I think that's just what it is, bro. Like you said, I like that he framed it with big artists. Big artists are the ones who get the leverage to be able to step outside of the music for the narrative a lot of the time. When you're a smart artist and you're building your audience, now a lot of times I wanna hear about none of the other shit, you know what I'm saying? Unless the music is good, it's attached to, like the even tripling situation, right? Like it's like narrative leads back to good music, you know, or at least good to okay music depending on how you're looking at it. So we cool with here, right? Versus they're led back to some trash, wouldn't have been as talked about as it was. And I'm glad you brought his situation up because there's a nuance to the market, your marketing as well, right? This is blatant marketing of clear marketing, right? It's a billboard, which we know is marketing, something you do for that type of effort, or you could have a flyer for your concert and it's super dope or whatever, or you covered up a whole establishment, you know what I mean? And you've market that, but people know that that's marketing. You look at the EM tripling situation, that too was marketing, they contrived some events and then they marketed that, right? But that itself was marketing beyond the music. So that it's a top down analogy where you have the very clear, but there's nuances in between where, look, just market yourself doing stuff. But that's what it comes down to, of course, it's like, why and what you're doing matters, but just market yourself doing stuff other than the music. Yeah, that's a good point too, because now even if we take it outside of, and you already kind of touched on it, but if we take it outside of just fan perspective when we go back to industry, up here is people you're networking with, but they wanna see proof that you out here doing things and taking things as seriously as you want them to believe you are. And I mean, one of the most well-respected things across the music industry in every circle is how the marketing is executed, bro. Everybody in every genre and every entity, everywhere respects a good marketing plan that was put together and worked out, you know what I'm saying? And so a lot of times your marketing can be the way that you convince these people that you feel like a power player, that you want your corner to take you seriously, because that's the part. Everybody knows that marketing is one of the hardest parts of building the arts up, I would say. Like it's easily top three, one of the most expensive parts could be, are you top five or top 10 is one of the harder things to do. You know what I'm saying? Depending on who you are, if you're us, you know what I'm saying? If you're everybody else, I can get why you might rank it, why you rank it, you know what I'm saying? So it's like, everyone in the industry respects a great, well-executed marketing campaign. Everyone from the A&R at the label to the goddamn show promoter, you know what I'm saying? At the concerts you pull another two. Hey, we nerd out on that shit, man. Yeah, exactly, bro, they love it. So it's like, here's your way to show your fans, hey, I make real world moves, right? Or things in real life happen around me. Cause that's essentially what you're doing about marketing and marketing. And showing them, like, hey, things happen around me in real life. So if you to show your industry peers, like, hey, I am making things happen around me in real life, whether organically or, you know, through me executing some elaborate marketing plan I put together, either way it's win-win, bro. I'm showing my fans that I do shit in real life, which like you said, fans love it when they feel like their internet person is making moves in the real world. Like, we all love that, you know what I'm saying? And people in the industry love to see that your internet celebrityism is translating to some real world shit. Hey, this looks like a safe investment. It's gonna equate to more than just streams and views, you know what I'm saying? So marketing, your marketing is a win-win across the board. And like I said, it puts more respect on the name of the market, bro. Way more. People gotta respect our paintbrush, you know what I'm saying? Our paint, you know? I start running down these KPIs and these target results, bro, you know what I'm saying? It's magic happening. Let me take a quick second to say, if you're an artist trying to blow your music up, or if you're a manager, a music professional in general, trying to help an artist blow their music up, I have something that's a game changer for you and it's completely free. As you may know, we've helped multiple artists go from zero to hundreds of thousands of streams. We've helped multiple artists go from hundreds of thousands to millions of streams, chart on Billboard, GoViral, all of that stuff. And we've now made the way we've branded multiple artists and helped them go viral, completely free step-by-step in Brandman Network. All you have to do is check out brandmannetwork.com. You apply, it's completely free, but the thing is, we're not gonna let everybody in forever. So, the faster you apply, the better your chance of getting accepted. Brandmannetwork.com, check it out, back to the video. See, that's the thing. People don't care about the numbers like that. People want the numbers, but people don't care about the technical aspect of the marketing, right? They don't care about the science of it. They care about the art, or they appreciate the art. It's hard for them to truly appreciate the science of it. But of course, that's what I've always loved about marketing, that it is art and science. And the best ones can be creative, be artful, but it impacts the science, right? Moves the numbers. It's not just, oh, you're doing some cool creative looking shit, but it doesn't impact anything. Right? And that's what people get lost. They're either over there, or they're your super number focus and you're moving a needle, but you can't get those exponential results from just doing the technical shit either. You're just kicking the ball down the field. It's like watching football and they keep doing the short passes. You could get there eventually, but it's never gonna be that sexy, entertaining thing that people are playing the highlights. And it goes through the roof, share on every channel, people are talking about it. So when you wanna go big, you're still gonna need the long ball and Randy Moss to catch that bitch with one hand over three niggas. You know what I'm saying? Like you need to have some art, something that's beautiful, cool, that can be worth having a conversation about. But that's that balance. And I feel like most people not only struggle with it, most people don't know that that's what they're struggling with when it comes to marketing. Yeah, yeah. You just said it too. I think it's the language barrier, right? Like they don't know how to communicate that and things outside of the number. So like an artist might be saying, hey, I want 10 million views on my video, but what they're really saying is I want an impactful moment that seems larger than life, right? 10 million views is just the way they know how to quantify or express it through what the way they understand comes from digital marketing. Hey, the last artist I saw get 10 million views, you had a larger moment like, so that's what I want, 10 million views, right? It's like, you really want the moment. That moment could come before that point, right? Yes. Or there might be a lot more that needs to be done to make you have the potential to get that type of moment. But yeah, I think it's just a language barrier. You know what I'm saying? We got people who speak the language of marketers and marketing like very loosely because what are you saying in there? You see numbers being talked about, KPIs, cost per clicks, cost per weather. That's what gets talked about in tandem with marketing a lot of the time. Or you see these bigger, larger in life marketing moments that are very inaccessible to you. And so you think that either marketing or either all clicks and likes or it's all these big, larger in life moments that happen all the time. It's like, there's a middle ground between both of those, you know what I'm saying? And you know why marketing is so disrespected, right? Because they're right for what they can do it, bro. So course out there, course around every corner, bro. Everybody feels like they can do it because it's one of those few fields that people can do it by mistake and reap the benefits. And because they reap the benefits, they think they're good. But you can't keep repeating it because you don't know why. You can't break it down. So sometimes, you know, you can explain what someone did and they'd be like, well, no, I wasn't thinking about all that. That's cool that you weren't thinking about all that and it's just happening for you. Yeah, exactly. That might even be why it worked because you were able to do it so authentically and you'd have to worry about acting it out. But that doesn't mean that it didn't work because of the principles that are true. Then you apply that across the board, right? For an actual marketer and in true marketing strategies, you're able to do it again and again, apply it to these multiple situations in a way that feels authentic. That's what marketing really is, right? But yeah, again, so many people blow up, go viral, all these different things without even understanding why. And they think they're a marketer. They think they know better. They do it on one platform and they'll understand that you learn how to hack a platform which means you might have some marketing talent but that doesn't mean you know how to apply it to multiple platforms. It's landscape completely changes. You can figure it out real quick. That's what a true marketer will be able to make happen. So look, I know artists y'all feel disrespected but we feel for you and not always because we feel disrespected multiple times over. Yeah, one more person tell me they know how to market because they can set up a Facebook app, bro, I'ma lose it. Raise my shit. Hey, exactly, exactly. Bro, did you just square up? Did you put your, hey, put it there, put them there. Oh man, that's hilarious. Hey, Jacory got them paused for y'all, dawg. He got them paused for y'all. Oh, sorry, bro. Oh, let's, they got some more added. He added another example. So let's put this back up. Metro Booming, see I was, I feel weird for saying the G in Booming because I was thinking about something else. Example two, I was trying to stop myself. Example two, Metro Booming's project, heroes and villains had more of a market the concept approach. The concept of the album was that of a sequel to his not all heroes wear capes from 2018. The idea is that all of the features and producers on the project fall into the category of either a hero or a villain. This created a conversation about the album separate of the music which resulted in tons of free marketing as well. All right, next slide. Some features that I think, oh, okay, he's showing a slide example of someone. I think it said, let's see what it's supposed to say. Some features that I think we can see on Metro Booming's new heroes and villains. All right, he's just talking about some of the conversation that came from Metro Booming's post. All right, in that. So if you think you took any value from this, shout out to Josh and one track, go ahead and follow him. Maybe y'all got value from that post or find him. You know what I mean? Now, going back to Metro Booming's project, that was something that was very clear. I mean, we kind of talked about it, right? It's a project that was more about the experience, right, the production of itself as almost a mini movie. It's not a project that's built on singles that are supposed to go crazy. Yeah, he built the album soundtrack to his own movie. Yes, he built the soundtrack to his own movie, right? And there were some moments that, like I said, I wish like the weekend track I feel like could have really been something if they really leaned into it. It should have been an all weekend type of track, but I was trying to make it hit. I feel like that could be a weekend hit. And I don't think it needed a rapper on this song as much as I love 21. And that's the first song I ever felt like, and I could have went without 21 on that in terms of like a feature collab. What was another song off of that project that could have been a hit single if maybe it wasn't in the scope of that project that wasn't seeking for hit singles in that way? I have to look at the track list. That's a deep question. That's a deep question. That's a deep question. Like could have been a hit without the, if it wasn't in the context of the rest of it. Right, because it was intentional about being a hit, right? Not even just the context of it, but just because of the context, they didn't seek to make it a hit. So they added production, all these production things that took away from that is a different approach. Like, oh no, we're building this for a soundtrack. We're gonna add a separate feature here or we're going to change the production up here to mimic a change of scenery or mood versus, we're just trying to produce an earworm worm and see this thing playing on the radio so people are bumping in the clubs or their cars. It wasn't about that. That's all I'm saying. Let me whip out my old Spotify real quick. All right. Because I mean, my first instinct is in the time of the intro song. That one, I don't know if I could have seen that one being a hit. That one was one of my favorite ones. No, the second half of it, bro, without the- Never had the first half, yeah, the second half. See, that's, you're proof of my point. That's what I'm saying, right? There are like points of the song. If you think about, and this is what producers do today all the time, right? Once sampling became a thing, right? They would literally take these old ass songs, right? And just take that one part that could have been a hit and then make a hit out of that one bit of the song. Like if you listen to, you know, Shadi Lo, what's the official name of that song? They know. They know, there we go. If you listen to Shadi Lo, they know and find the song that it was made from is one of the mandrill songs, right? And that's like an old group. Literally that song sounds nothing like that, except for that five seconds of the song. And they literally took that five seconds of the song and just played it the whole song. The rest of it is so detached. If you think about like how different the beginning of that song that you're referencing of Metro Woman's sounds in the second one. I mean, you're talking about hearing flutes, church bells. It's stupid different, bro. So I think what you're talking about right here, like, yeah, if y'all just leaned into that second half of the song, it could have been a hit. But that was, which was it called again? On Time. But I get it though, bro. Cause like that intro song is probably one of the best intro songs in a long time, especially when you talk about the narrative aspect. I told you like my interpretation of it, you know what I'm saying? And just kind of what I was getting from it where it's like, yo, this first half sounds like the superhero showing up to save the day. Like, oh shit about to be good. We okay, like Superman showed up. And then you have the beat drop. And that to me sounds like the part of the show where it's like, you know, the superhero goes and punches the villain and they realize it doesn't hurt. And then it's like, oh shit, like this nigga about to fuck us up. Like, no, the day is not saved. We actually just realized it got much worse because the person that can't save us can't do anything. You know what I'm saying? That's what that to me is what that transition from John Legend to that future sound like. And I was like, yo, this shit is beautiful. This shit is crazy, bro. Like he just walked me there. So I get it. I get why they had to do it that way. See that right there goes back to the importance of marketing your marketing. Making sure the concept is clear and clean because now you went into it with that type of ear and perspective. Yeah, looking for that. And you have these visuals going through your head throughout the project. Yeah, that's true. It's a beautiful thing. The movie definitely set up for it, but it's like, if you haven't seen the short movie he dropped with it, it does beautifully set it up. I would tear up if I was a part of that project. And you gave that description right there. He gets it. Like, bro, there's a beautiful moment right there, bro. You just brought that shit all together, bro. It's like, it's not like making something creative. And then people get it. Yeah, that's true, bro. And from song one, like it didn't take me five, six songs to get into it. Like song while I was out, no, I'm right where he wants me to be at. I'm here, bro. I'm here for the heroes of the village. Hey, talk about marketing and marketing. Remember when I said, right to the two James, you market your shit, people respect your eye and the way you approach things. And now they'll hire you for other stuff. If I'm a movie supervisor, music supervisor, hey man, this dude can do all my soundtracks. And I know it's a soundtrack check out there. So he might not be marketing to the charts in that bag. But hey, this is a catalog, right? I always say artist. Well, I always say since the last three weeks, artist, your career is your catalog. And he just put out a catalog that shows that he can very well be a music supervisor or he can produce the soundtrack, right? For a scary movie, a superhero movie and any other category that applies. Yeah, right, right. This shit is beautiful right here. This shit is beautiful. Now let's switch to a whole another direction.