 In the early 1950s, there was an idea, back-of-the-mind idea, to start a Mumbai edition, but for various historical reasons it wasn't done at that time or couldn't be done. But I think it's overdue because the times of India is way ahead, the number one player here, but the others have entered the market and I think we have something to contribute in terms of trustworthy journalism, relevant journalism and fairly comprehensive coverage and also a forward-looking outlook. So I think we have a place here and it should be surprising if we didn't enter at some point. It's taken a long while, but this is a good time to enter because we are now on a growth path. We had a couple of difficult years, but we now are clearly on a growth path, both in a business sense and also editorially. We've been recruiting people after some years of cost control and so on. So I think it's a good time to enter and this building, of course, is a location and building, plus journalists, these are a great asset. The differentiator will be our credibility and reliability, our reputation for serious journalism, but also in recent decades for diversifying our coverage, our excellent sports coverage, for example. I think on cricket, Shashank Manohar was interviewed in the Hindu the other day by Jeeva Svanath. I think he spoke out and it's made international news for those who follow cricket, cricket info and various sites have picked it up because what he said was extremely interesting. So and then you have science and you have lots of features, our coverage of the attacks, the terrorist attacks in Mumbai, terrorist strike, I think it was second to none because we went back to those families like the New York Times did after 9-11 and did that. But readers here were deprived of reading it the same day unless they went online. So when people used to ask, why don't you come to Mumbai? I'd say read or go online and read it free or you go to a repaper, but now I think you've got to distribute it at home because there is still a demand for print, the print newspaper here, a growing demand unlike several developed countries where print circulation has been an uninterrupted and terrible decline. So here I think there is still scope for producing copies of printed newspapers. It's still in demand although younger people also increasingly read it online. You've got to do both. We also have very ambitious digital platform plans across apps and covering it in a different way. We have Sports Star Live which is a new publication. In fact, on the screen different from our print edition. We have a Tamil paper which I think will also, we're not printing it at the moment but there will be interest here among the Tamil speaking people here. So the Hindu brings with it a lot of synergies and the question why so late is still relevant. We can't fully answer it but all that I can say it's a very good time to come. I think if I am to give credit to one individual it would be Rajiv Lochand, a fairly youngish managing director and CEO. We were very keen on getting him. He was not available earlier and when he accepted we were delighted and the first two years I think he fought heroically because it was a period of cost cutting. We had two difficult years but now I mean I would say if one individual can be given credit for turning the company around, the business around, it's Rajiv Lochand because it's clearly, I think he's here today. He flew in. He had some other commitments but he's come in for the day and he'll be at the press meet and follows this. So Rajiv has turned it around and now emphasizes that we are now on to a path of growth in every respect growth. He can elaborate on it but I'm glad you asked that question because and he's a man of real integrity. We knew him from Mackenzie. He was a partner and had stepped down because he wanted to work in, I think, foundations want to do enough of the high life you like and so on. I think I was involved in a public health NGO when we snared him, if you like.