 and say I'm just gonna try this I'm gonna pilot this I'm gonna pilot this for six months I'm gonna pilot this for a year here's goal number one here's goal number two if I don't hit this then I will be on you know probation or probationary period for the next six months but to have such an absolute view of failure or success I think makes it like a cliff that an entrepreneur feels that that they have to jump off of and I also think in terms of funding this is this is a real issue funding is a real issue and access to funding for growth now crowdfunding again getting into the social media wave is something that has revolutionized the face of funding for women-owned businesses and and so there are number one more women angel investors now than just a few years ago and so access to funds just from women who say oh I like this idea I'm going to invest in this idea whether it's $5,000 or $500,000 or $5,000,000 there are more of those benefactors or female angels out there but then number two you could put your idea on a crowdfunding site and put it out to the social media community and that is marketing and it's fundraising but I do think that those two things can help take it down from up here to this level and call it a laboratory call it an experiment but set those intermediary goals so it's not so absolute