 So it was it was on a Thursday afternoon as I usually a block a few a couple of hours a couple of hours to to talk with new prospects and I have been exchanging some emails with with a prospect that had been referred to me by an existing client. That's normally an easy sale and I even though the the the emails he wasn't really communicating with me the way I liked as he was coming from a Nice client of mine. I've just decided to book a meeting with him and I just to sit with him and As you all know when we are in that role our job is to make The prospect talk to learn about their business to see how it's gonna hide gonna walk and And I like to have my first question is why we're here Might sound obvious But it's not every single time and that's that particular occasion the the client looked at me and said like well I want you to build me a new website. Okay, pretty good. That's something. I'm comfortable with I can help you with that But let me dig a bit further why do you need a new website and that was two question and I got the answer that we all ate the commonly well, but I What do you mean? It's like I Everyone has one. She should have shouldn't I want one too? No Massive right flag as long as the people you're interacting with Consider a website as just something that you do and do not perceive All the value that it can bring to their businesses Go away from those people because with those people you always be the guy or the girl The community that provide the community you will receive the email Oh, I'd like to have a view a blue button on that page Please add a blue button and you'll add the blue button on that page and the day you want to change it Well, okay, he's gonna find someone else to add that blue button Start stop selling website Start selling value in in in a few minutes that we have together today I'm gonna share with you the four steps I implement with my clients To provide value within their businesses The first step it's a bit obvious but it's the attraction. You have to help your clients Attract visitors you need to have visitors on the side. Otherwise, nothing's gonna happen happen ever We all say that but your job is not necessary to blog But it's to help your client produce content You can produce content if you're comfortable with that. I can use copywriters There may be some copywriters in in the room today You finally got some visitors on the side. You might get some business done Next step conversion you should implement some tactics and Develop and configure some tools to help and To guide those visitors into turning into converting into leads Because a visitor for your client. Well, you know, it's a vanity metrics. Oh, yeah I've got a thousand visitors a day on my website. Okay, that might be awesome or that might be completely useless Depending of what's gonna happen with those visitors But when you start in generally renting leads Leads have a clear value in the eyes of your customers That's something that the guy setting commodity does not do. He does not provide leads to his clients But Liz, it's only the start. Of course, you see me coming the first step close those leads You've been converting them using some downloadable contents using some landing page call to actions forms Thank you page. Well, you know the tricks and Now you have them. What's gonna do you have to nurture those leads you get you get to send them Emails mostly and automate as much as you can There is does a tip from you from me to you There's an amazing tool to do that. That's really helped me Adding plenty of value for my clients which called active campaign I don't know if you notice if you don't if you still use Mailchimp go check it out. It's really really awesome and there we are Thanks to your job with your help You provided new clients to your customer And you might say yeah, but didn't I talk about four step already provide clients? Is it over? No, it's just beginning That is now the time to have some really good fun. That's the easiest part of the tree It is now time to help your clients Delight their own customers to do that. You just have to basically keep the conversation open just continuously bringing added value to those customers ask for their opinion and Also, the email is gonna is gonna be useful. You can give you some give you can give them some bonus, etc Well, at the end of the day Implementing those four steps for your clients businesses We'll have them grow their businesses and I truly believe that is the best way to grow your own You will be able to finally switch from one-shot Website creation project to retain us and to continuously improve yourself and the result for your clients. I am Laurent Maillard. I spend my days Building the number one inbound marketing agency in Luxembourg, and I blog regularly on growmybusiness.lu. Thank you very much