 to the channel. If you haven't yet, make sure you subscribe to stay up to date with all the latest content we put out. At this point, every 24 hours, we've got content going out, so make sure you subscribe and don't stay stuck with your coaching business. Now, if you want more help with your business and you want to talk with me, there's two ways you can do that. The first one is visit the calendar link in the description of this video. You can book a free 15 to 20 minute call there where we jump on Zoom. I can show you some actionable steps to take this week to grow and scale what you're currently doing. Now, if you don't want to talk with me and you just want to send me an email, you can do that as well. Send it to makemoneycoachingsports.com. I'll respond to every coach that reaches out to me. So let's get straight into today's video. Now, today's video, I want to talk about the five E's to success with clients. Okay, so on previous videos, you will find content that talks about how to structure your business, how to implement systems, how to charge clients, how to add more value. But today, I want to talk about more how to, well, what are the five E's you need to do to or to implement into your training sessions so they can become more engaging. And also your clients want to come back every single week. Okay, so these five E's are things that I, when I talk to coaches over Zoom or I send emails out to coaches that reach out to me with specific questions. These are five things that I touch on. Okay, so the first one is engage, which ultimately means engagement, making your sessions more engaging so that your clients want to come back and train with you. Okay, so when you engage with clients, it means that you are creating an environment that the client sees you as the expert, they see you as the specialist and they want to learn. Now, the best way to do that is you relate your sessions to game situations. Right, now these five E's I'm going to share with you, all work in all sports. So if you're in baseball, if you're in basketball, if you're in soccer, if you're in football, if you're in lacrosse, whichever sport you're in and you work with clients one on one or in a small group environment, okay, you can use these five E's in your coaching sessions. Okay, so the first one is engagement, engage, and that pretty much means relating your sessions, your drills, your activities, so that is game realistic. Now, when clients come to you, they want a specific help and they want you to solve a specific problem. So if you can solve the problems that they're having in game situations and make your sessions realistic to the point where they can transfer what they learned with you into a game situation, okay, you're going to get more engagement from the clients. Okay, so for example, if you're in soccer and your clients are struggling with their finishing or their striking, in making your sessions realistic and relatable so that they can relate that activity or that drill and they can implement it into their game situation will build engagement with you and the client and they want to come back because they're seeing results on the weekend in their games. Right, the second one is empathize, all right, so be human with clients. This pretty much means being empathetic with the clients you're working with. A lot of coaches want to be sergeants, they want to be generals, they want their clients to do whatever they say. Now, working with players in today's times is very difficult to manage a group like that and that's because the game has moved on, kids engage very differently with humans today than they did maybe 20 or 30 years ago. So being empathetic with them essentially means instead of telling them what they have to do, ask them questions, right? Why do you think we're doing this or how can you relate this into a game situation? But also by being human, okay, this also touches on just asking them questions away from the sport. Okay, so how are they doing at school? What are the relationships like with their teachers, with their friends? Are they having any issues at home? Because what you have to remember is that the athletes you work with, they're humans after all. And if they have any personal issues in their personal life, and that's going to have an effect on how they train with you. So being empathetic means just being human maybe during the sessions for 10 or 15 minutes, asking them a couple of questions, how's their week been? What did you do in the weekend? What did you do away from the sport? They how's your homework going? How's school going? Are you what do you want to be when you're older? Just asking them questions that have nothing to do with sport or training. So showing them that you're human, showing them that you care, and just being empathetic with them during your sessions. Right, the third one is enlightening them. Okay, so enlightening essentially means enlightenment, it means keeping them engaged. Okay, so it's very similar to the first one, but enlightening them means keeping them excited, wanting to come back. So the way I see it with coaches is very in your sessions, so they aren't repetitive and they aren't boring. Now, a lot of coaches, what they like to do is they like to repeat sessions, which I find it's fine, but if you're repeating them over a long period of time, you're going to lose that engagement with your clients and essentially, they're going to find your sessions boring and they won't want to come back. So enlightening them means introducing different topics every single week with them and varying the session so that it's not the same every single week. It's not repetitive, it's not boring, and they're learning something new. As humans, we all want to learn and we get excited when we learn something new or we do something new. And your athletes are exactly the same, your clients are the same. When they learn something new during your sessions, right, they're going to get more excited, they're going to get more motivated, they're going to build their confidence, and essentially, they'll go home and tell their parents as well, and that looks good on you because it shows that you're teaching something that they don't know already. So you're enlightening them to what the possibilities are and how they can improve during the sessions and how they can transfer that into a game environment. Now the fourth one is enthusiasm, which essentially means enthusiasm. So enthusiasm means giving 100% during your sessions so that your clients are staying motivated, they're staying excited, they want to come back to your sessions, right, and they show that, well, they see that you care about them. Now a problem I see a lot with mainly one-on-one trainers is that a lot of them are doing 30 to 40 sessions per week and how that affects them is that by Sunday, they probably, most of them are burnt out from the training. So when you become burnt out, it means that you don't want to do any more training during the week, and which means that when you get to the last day of the week, your sessions are going to be below standards. And your effort and energy is going to be less because of the amount of training that you've done during that week. So essentially what we teach our coaches in our program is how to transition from doing those 30 to 40 one-on-one sessions into doing groups where you're coaching less during the week and if you're coaching less during the week, you're more refreshed and you've got more energy when it does come to your coaching sessions. So enthusiasm given 100% your sessions will help your clients to stay more committed in your program. They're going to see your excitement, they're going to see that you care about them, they're going to see that you want them to get better, and they will essentially want to come back to your sessions. The fifth one, my number five, the fifth E, it means empower. So empower, empowerment is essentially showing them how they are getting closer to their goals. A way of keeping humans empowered is showing them the growth they are making, the improvements they are making. What coaches tend to do, and this is something that's very common in this industry, is that when they have the first session with their clients, they go over the goals that they want to achieve in the next three, six, or 12 months, but they don't go back over them during that period of time. So essentially what happens is the client doesn't know whether they are achieving their goals or they're not. So that's the responsibility of the trainer and the coach of going back, looking through those goals and showing their clients how they are achieving them or how they're getting closer to them. Because if you have a client that comes to you because they're not getting enough playing time on the weekend with their teams, but then suddenly, once they've started training with you, they're getting more confidence, they're building their self-esteem, they're starting to build their game technically, and that's transitioning into their matches. When they started with you, they were only getting 10 minutes per game, now they're getting 20, 25, or even 30 minutes, shows an improvement as a result of your training and coaching. But you have to show them that they're getting better. Because if you show them that they're getting better, you show them that they're improving, developing, getting closer to the goals that we spoke about at the start of the program, then it keeps them empowered, it keeps them wanting to come back. And essentially, it's something that they can then talk to their mum or dad about. They can say, hi, mum, I'm getting closer to my goals. Coach Leo has showed me how I'm getting closer, what I need to do to get to the next level. And essentially, as parents, that's what parents want to see. They want to see a return on investment. If they're investing a lot of money into your training, they want to see results. And essentially, they want to see that their child is engaged with the sessions and that they're learning and developing by themselves and with you. So if you need more help with this, this is something I work with coaches essentially on. But if you want more help growing and scaling your business, take get into that next level. As I mentioned at the start of this video, there's two ways you can do that. The first way is schedule a free 15 to 20 minute call with me, jump on Zoom and ask you a couple of questions and show you some actionable steps to take this week to grow and scale. You don't want to do that. Send me an email to makemoneycoachingsportsatgmail.com, our response of all coaches who reach out to me. Okay, thank you for watching and I'll see you on the next video.