 Amber Alerts are for very serious situations. We take them very seriously. That's why you don't see them every day. An Amber Alert is a media broadcast that allows law enforcement to use the help of the public in finding someone who's been reported missing specifically a child. There are four criteria that must be met in order to activate an Amber Alert. First, they must be reported by law enforcement who will then make the request to the Colorado Bureau of Investigation to issue an Amber Alert. Second, there must be significant amount of information that would assist locating the abducted child, license plate information, a description of a suspect, something that can be broadcast so that the general public knows what they're looking for. Third, there has to be reason to believe a child was taken against his or her will, a kidnapping. Fourth, there must also be significant reason to believe that the child is in significant danger of serious bodily injury or death.