 Thank you so much pleasure to be here everybody and you know there is this saying that the future is already here it is just unevenly distributed. So that is what I am talking about but not about the future I am talking about martech and commerce tech and these have already arrived they are just unevenly distributed. So what do I mean by this you know before I go there I will talk a little bit about this initiative of ours this is an initiative we launched four years back and we saw that when it came to martech and related technologies there was no real India specific data available. So when we had to talk to anybody art peers or customers or anybody we used to you know get into a scenario of referring to some data from the US or something like that it was always a handicap for us. So at Miram we took matters into our own hands and we said that ok let us do this survey for India and that is how the report was launched four years back. This time around what we have done is we have expanded the scope of the report to include not just martech but also commerce tech Miram and our parent company VML and VML commerce they are full service digital agencies with martech as well as commerce capabilities and that is why expanding the scope made perfect sense. So with that I am happy to launch the India martech and commerce tech report 2024 powered by Miram and VML. We have two great partners we have E4M who is a media partner with us and web engage who is the retention partner they are obviously with us today and we will do the inauguration of the report shortly. But what I thought was of course once the inauguration is done the report will be available online and we also have some physical copies for everybody to pick up at the reception. What I will do is before the inauguration itself I will run you through eight key insights that we are finding out about the report. Now how did we arrive at these insights? So what we did is we so VML and Miram we are a WPP group company we worked with Kantar to actually run a survey with 250 plus marketing decision makers and this survey the outcome of this survey is what helped us with these insights. So it is a very very rigorous scientific process that we have arrived at to commit this some of these insights. We also have some brilliant insights shared by marketing leaders. So the report that you will see is you know there is data and charts and all that good stuff that can help you as a marketer or agency person or a decision maker you know make up your mind but we also have lot of anecdotes lot of you know conversations with marketing leaders to help you you know add a extra dimension to that data right. So we have insights from all of these marketing leaders that you see here and we have respondents across several different industries and that really gives everybody some sort of a takeaway. In fact what you will see is that you know the unevenly distributed part one of the variables across which it is uneven is how have different industries or representatives of different industries responded to the survey. We will also see how have different designations responded. So if I am a CMO versus a Chief Digital Officer versus a CEO how do my perceptions about Martek and commerce tech differ you will see all of that. So this is the industry mix and with that I will jump in to select insights. So I have eight insights broadly covering the different sections of the report and I will run through these insights and then of course I will invite questions so that I am which I am happy to answer. So the first one of course is that this is you know from our section called Martek Landscape and what we see in this section is that more respondents are spending a much larger part of their marketing budget on Martek than ever before and this indicates a strategic prioritization of Martek. So what we will see is that you know the question had multiple options so we looked at everybody who said that they are spending over 16% of their marketing budgets on Martek. The number of people who said that this year is 65% plus as against 18% respondents in last year's last year's report. So you see a phenomenal growth and you will see a further breakup how many are saying 16 to 25 you can just see the jump and you can see how many are saying 25% plus. So there is a huge growth in fact we have something called the Martek Quadrant we see this year that the two top you know areas of the quadrant which are heroes and explorers. So these are people who are already extensively using Martek and who plan to increase their spends they today constitute over 90% of all respondents. So Martek is certainly here and that is a very very important observation why does it still make sense to see this slide because the global average is 30% of spends on Martek. So while we have grown significantly there is a huge headroom for growth which should make all players extremely happy. The next thing that we ask this is from our objectives and challenges of using you know marketing technology. The next thing we see is that you know we ask what drives your marketing strategy is it driven by technology is it driven by creativity or an equal mix of both. Now what happens is that even last year even this year we saw a similar pattern that most people say equal mix of both right equal mix of marketing of creativity and technology. But the interesting thing thing we saw this year is that the people who say that technology drives their marketing strategy technology alone has grown from 10% to 26% right and that is just a phenomenal growth. And what we believe is that one of the trends and we see it in the report in depth one of the trends that has happened over the course of last one year is this barrage of JNAI based technologies that have come into the market and that is perhaps one of the reasons why this has happened right. So very very interesting observation. Now this is a interesting one I do not mean to cause any fights within your organization but this is insight which shows that a lot of executives are not always on the same page when it comes to deciding about you know marketing technology. So what we see for example is that we ask a question always that do you prefer to use a marketing technology product that is a individual product or that is part of an integrated stack. And what we see for example is a CEO or a CMO is roughly the same number 72% say we prefer integrated stack. But when it comes to a CDO or CTO 53% say and so basically a large number of people are open to working with best in class technology even if it is not part of an integrated stack. Interestingly this correlates to another observation which is not here but it is in the detailed report that the one of the main challenges of choosing marketing technology is the act of choosing it is very difficult probably because of this sort of a you know gap within organizations that is something that VML and Mirum can of course help solve but this is not a sales pitch I keep reminding myself okay so back to the report. So this is what this is a very very interesting observation we have. Another interesting observation so we ask in your you know in your Martek team what are the top skills that you want your team members to have. Now interestingly just like we saw with creativity and technology what we see is the top two skills people want indicating you know right brain left brain sort of balance is creativity and data and analytics. So when someone is building a Martek skill these are the keys Martek team these are the key skills they look for within their team members. Now coming to commerce tech landscape now this is a new section for the report and we have some really you know amazing insights here. This one for example says that 95% of respondents view commerce tech as a strategic growth driver for their organization. Now this is across the broad set of respondents 250 plus what this tells us is that you know commerce tech and commerce is not something today that is restricted to our what we might traditionally think as industries which are likely to do their business online. This is now become absolutely mass based right so very very interesting observation. Another observation from the commerce tech space again this is you know like the not evenly distributed sort of thing when we split this up we so we asked what's your preferred approach of online commerce right is it market places is a direct to customer is it social commerce what we see for example is the smaller the company the smaller the you know in terms of organization size I think our smallest size was 101 to 500 people they tend to prefer social commerce the big bar in the middle much more than other formats perhaps because entry barrier is lower as you move to the larger organizations they have more resources more bandwidth and so on so 5000 plus you see that they are preferring all channels almost equally right so that's interesting observation size of the organization dictating you know what they preferred approaches. Okay now coming to the last couple of insights before we actually inaugurate the report this is so interesting right this has been probably third mega trend in the last one year about JNAI now what what we see is that you know the biggest use of JNAI that you know these marketing decision makers have responded to is efficiency of content marketing right that's and we are surmises that because these you know prompt based AI tools became so popular as as JNAI and one of the key uses of that was generating content right that's why this is very big but what we see is that while you know content efficiency is the big one there are so many other you know uses of JNAI that we are also seeing you know for example we see that for delivering personalized experiences is a very big thing that people want JNAI to use right optimizing sales and business strategies these are things that they are expecting JNAI to use again in the report you'll see that if a person is a chief digital or chief technology transformation officer versus a CMO versus a CEO their own perspectives about which technology is most useful also is different so that's one thing on JNAI and this is another very interesting one one of the things we've been tracking is again a mega trend over the last few years is how organizations talk about data unification within you know their within their organizations how respondents talk about it and what we've seen is that last year in 2023 when we asked respondents so there are multiple options to this question but I'm focusing on one option people who respond saying data is completely unified in our organization those people were 13 percent last year this year they are 21 percent right so this is a mega trend that we've been seeing and this also includes technologies like CDPs and so on and so forth that people are adopting in order to drive this trend right so these are a few observations that we have from the report you know before we get and you know the report will now be available both online as well as for you to you know pick up from outside before I move to the actual inauguration I'm happy to answer any questions and anything anybody wants to know about any of the insights or anything at all I'm happy to answer of course I am available through the day so happy to have a discussion later as well super so I think you can scan this QR code and download the report and pick it up as well should we proceed to the inauguration so this is a little bit about us we are a growth partner we are a full-service digital agency and absolutely happy to be with you today should we invite everyone