 Dorian is here good. Thanks for thanks for coming on We had you a little later, but it's maybe you could get a little you got a little flexible in the schedule Or maybe I was just mistaken. So thank you It's the cube after all, I mean, I can't believe these people missing their cube dates Dave I mean like come on have a chance to sit down the cube people missing their deadlines. So Dorian Dorian's with with EMC. He's a technology alliance person and EMC good friend, you know, you guys been great been on the cube a number of times Cube was at EMC world. That's right. That's right. Oh, do I need to move the microphone? Yeah Yeah, we had some good action two weeks ago at EMC world. Yeah. Yeah That's tremendous guess we had Pat Gelsinger sat down with us. That's great. That's a great guy fantastic So lucky to have him. So you guys have been doing some interest that we've been talking a lot about Just desktop virtualization VDI we've been throwing VM wear into the mix But we're here at Citrix synergy and you guys have put out a proven solution Timed it nicely exactly and I love as you know proven solutions Todd Pavone who of course has moved on to VCE That's right. And I think you guys have do tremendous work. Yeah, and you know The whole idea of proven solutions is we're gonna take a configuration real-world configuration test it out show you Document it show you best practices and customers love that first of all. They love it because it's free Yeah, that's one of the best freebies in the business. It's free and the parts are available typically, right? We're not we're not not vaporware. It's not vapor. You can buy the components whether it be EMC components or you know In my case, we partner very closely with you know, you name it from Cisco to brocade to You know Citrix and you name where we get all the piece together get an architecture That's proven that's tested and and available people can buy the pieces of it So this this proven solution was for a desktop virtualization environment for a thousand Users is that right thousand desktops? That's correct. Yeah, what's what was unique about this and that's a good memory by the way What's unique what's unique about this is that you know again? I don't know that EMC has necessarily been known for its desktop virtualization business clearly on the server's very Virtualization side, you know lots lots of legacy there lots of work with VM wear But on the desktop virtualization side, we really we're really taking a hard look at that business And we're seeing that there's a tremendous amount of opportunity and in order for us to plan it We needed to get much more serious so to your point We we did some baseline work to qualify some of the basic, you know Not only hypervisors, but but you know understand the desktop first virtualization components get those qualified But then to develop those proven solutions, I think you're spot on so what we announced yesterday was again a proven solution Thousand desktops leveraging our vnx, you know unified storage technology citric Zen desktop And basically we were able to get a thousand virtual of thousand desktops up and running in under eight minutes Faster than than anyone's done it yet And the way we did that because like I'm sensing the next question the way we did that was not you know Obviously the vnx has got its special technology, but we use flash drives That's what was unique to flash drives and we took the sass drives down from a hundred sass drives to just 20 So there's a real we realize that there's there's a real importance of cost effectiveness in desktop virtualization I mean customers they don't want to spend a lot of money or they don't understand why they're spending money So we're trying to help them with the cost so I want to talk more about that flash before we do So what is that eight minutes mean? That's a record you guys have been breaking records all year You know listen at the end of the day you got a thousand a thousand desktops, right? You need to power them on you got what they call a bootstorm. That's the kind of a cute lingo tour everybody comes in at Five and nine turns on their PC or right after lunch. That's right Once they hit the email they want to get on there and typically this we're seeing that typically takes Anywhere from 10 to 30 to you know, who knows how many minutes it takes time But we did it in under eight minutes and again I think I think what that means is thousand desktops powered on steady state Accessing what they need to access in eight minutes under eight minutes So what does an individual user see? You know, I mean, but whatever desktop heat whatever he's able to see right whatever whatever the I mean in terms of the time It doesn't take me like if it's an individual doesn't mean it's eight minutes to yeah No, if it's one person one person at a time. It's it's nearly instantaneous It's when you get that storm of a thousand and again How often are you seeing a thousand desktops same time ready to go it's not very often Yeah, no, so that brings me to my next question, which is you know, a thousand just relatively large number I mean you're not typically seeing deployments of Virtual desktops in those numbers. Are you well, you know, it varies right and we're seeing lots of there's very segments that we're seeing And there's some small companies small businesses small offices that are anywhere from the 30 to 50 range So we're we're seeing then we have we have architectures for that small environment We're working on architectures for that Typically we're seeing in the 500 range is about you know, where we're seeing a sweet spot 500 to a thousand We're a lot of lot of companies and and offices are doing that space So we we decided to come out of the solution again thousand is it you know up to a thousand But let's say you have more the other unique thing It's a building block approach with this solution so we can snap in another one and go to 2,000 and another one Go to 3,000 and they they just interoperate like automatically So during you're talking about flash, you know, it was a few years ago now that emc We called it landed a haymaker You put flash into the the time the DMX yeah, that was cool. I've been around a long time So I remember SSD. Yeah, so it's back to the future for me But the big difference of course is that this time it's persistent I mean, I guess it was persistent back then too, but you needed a giant battery To keep it persistent. So it really wasn't and and so flash is starting to permeate throughout the IO stack and a key part of that innovation is Software so talk a little bit about Why that's important in a virtual desktop environment. No, it's it's about it's about tearing right at the end of the day I think you're right. I mean the flash helps accelerate it helps do the things that you know Dozens of other drives would actually do and in a smaller form factor less Less drives, but we're using our fast sweet, you know, the automatic automatic storage tearing product with fast cash I think that's the real kind of the magic in there too is for virtualization for desktop virtualization It's the combination of the flash drives For instantaneous access as well as that fast sweet, right that it that the fast cash I mean that it able to offload some of that work and that's what's been unique for the virtual desktop environment So Dorian, do you focus? Exclusively on on Citrix or what other alliances? Yeah, I mean I'm in technology alliances So what does that mean not not a product guy, right? But really it's we have a group of very very important partners that EMC focuses on With dedicated teams reporting up into Pat Gelsinger's organization So it's focused from you know, and what I like about that is has a product side But you know, but it also ties in the importance of partners to really having a holistic solution to take the market Solutions is key there, right? Absolutely. Well to your point out top of own the gentleman that replace top of own is a guy named Prasad Rampali Yes, we've had Prasad on the queue. Oh great great, you know clearly a visionary work very closely My organization reports directly into Prasad And he's been able to pull together not only alliances organization But the the qualification cycles that we do with elab reports under him as well As well as some of the field enablement through him as well and obviously very close relationship with Pat there from from Intel days So what I liked about what Prasad was saying was John Furrier asked him what his vision was for proven solutions And he said he talked about his vision of scaling proven solutions Which is I thought really appealing because you know, they're basically one-offs. It's like all right We got to do Microsoft and we got to do SAP or we got to do Oracle today Yeah, how do you scale that and that that I think is pretty interesting somebody at his background At I think 27 years at Intel. He's absolutely. I asked him right How come you didn't hang out and try to beat Pat Gelsinger's record? But um, but so it's you know, that whole notion of solutions is very important with partners We were at SAP Sapphire last week and a number of your folks were there Team members talking about basically a lot of V block stuff a lot of virtualization of SAP is critical for you know Talking about putting mission or business critical applications in the cloud Yep, you know virtualization or cloud or whatever you want to call it You know those solutions are are vital. I agree. I get is your Focus price predominantly Citrix. You have other partners to focus on I focus on Citrix I'm really really yeah really looking at you go deep into the very right And it you know, it's it's I'd say it's still fairly new and that we really Really are taking a hard look at the desktop virtualization space and look at at the end of the day Let's be honest, you know, there's there's 20 million Zen app licenses out there today Customers are at an affliction point where Citrix is trying to move them to to Zen desktop And I think you know, let's if we're being completely candid I think there's opportunity for emcee to be more aggressive in that space We clearly are aggressive in server virtualization, right? We've been very very successful there and are leading with virtualization and cloud But I don't know that customers necessarily have have kind of equated emcee with desktop virtualization, right? And I think it's through the partnership with Citrix and other partners too I mean we're at Cisco's a big player in this as well We're working very closely with Cisco on this as well to develop Proven, you know solutions whether they be proven through us or or Cisco validated designs through Cisco to come out with these Architectures that customers can now say I get it big players Tested scalable solutions that that are available and from all three parties Well, I mean I'll make an observation and if you if you can comment if you want sure I understand if you don't want to But I mean generally speaking I think that obviously VMware's done a tremendous job in server virtualization But just by the fact that they've done so well in server virtualization It's almost like people equate VMware in some instances and view etc. You know horizon with desktop virtualization, but they're really different things Yeah, and there's a third layer. There's application virtualization, too There's various players and various positions now granted clearly with VMware I'm obviously VMware view is a is a product that's competitive to the Zen desktop suite and we work very closely with VMware There's we made some announcements last got probably nearly six months ago on some architectures for view But again at EMC, you know, we need we need to be more agnostic to a certain degree Well, if you're going to be in this business, you got to be in the Citrix Virtualization clearly the leader so I guess the other point that I was going to make and I think personally the Opportunity for EMC or any storage company for that matters just like server virtualization break storage Desktop virtualization break storage, but for different reasons and in a different way And so you need to architect solutions that are optimized for desktop virtualization That's what presumably the proven solution that you're doing. I think you're on to something really key here and again a typical desktop virtualization Customer really still in some cases doesn't understand what he's got underneath the covers the importance And the value and the benefits that storage could bring to that environment He's probably not thinking about that So that's one area that Citrix and EMC are really thinking a lot about is and that's to really address The costs and the complexities associated with infrastructure in a desktop virtualization environment our VNX line Particularly the VNXE the low-end has been a really kind of almost a godsend for that particular space because again They're spending money. They need to know why so they get all the kind of the benefits of a proven solution But they also get all the added benefits of an EMC storage platform Which has got foundations and disaster recovery and security and replication all that foundational stuff That is extra stuff that they may not even realize they're getting well And I think there's another theme here again. I'll make another observation and be interested in your comments So Paul Merritt's great visionary love to hear him speak one of the things he said consistently is that we have to move beyond Virtualization as a driver of cutting cost into more business and absolutely and yeah, everybody agrees on that Okay, that's that's good. It sounds good. It's good vision The reality is that desktop virtualization actually appears to be potentially more transformative Than even serve a virtualization or potentially application virtualization because of mobile. No, I agree completely seen that no I couldn't couldn't agree more. No, I think it's definitely it's something that we've got our eye on as well And we are definitely seeing that You know, it's I think what we'll be interesting to see and again This is we could go kind of chat a little bit about is is the rate of adoption, right? How quickly are people really gonna because there's certain verticals We think make sense that are obvious then they talked about it in some of the key notes healthcare and so forth and then the mobile business Professional, but how quickly will it be pervasive across the industry is an interesting. That's not mainstream today We can agree on that right right, but but we believe that it's it's going to be right and I think you know clearly You know, we're hedging aggressively bets with respect to virtualization and cloud and this is this is a play in there So yeah, the users here are talking about a lot. I don't want to be in the device management business anymore I don't have to worry about I want to worry about the data. I don't want to worry about user profile. So yeah, right All right, Dorian. Well, thanks very much for stopping by the Cube and being flexible with your schedule Check it out EMC's new proven solution Thousand desktops pretty impressive. So good luck with it. I appreciate it. We'll be watching. Thank you for the time I'll see you. All right. That was Dorian. Neva senior director of technology alliances at EMC