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Nicole Kidman Chanel No 5 Commercial

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Uploaded on May 5, 2009

Year: 2004
Song: Clair de Lune - C.A.Debussy

When Chanel artistic director Jacques Helleu first approached Mr Luhrmann about making the film, the director told him: "I have no real experience [of making an ad] but what I can make you is a . . . trailer for a movie that has never actually been made, that is not about No 5 but in which No 5 is the touchstone."

The short "film" is a quick-cut version of a love story that tells a tale of the most famous woman in the world (Kidman), who flees a horde of paparazzi and jumps into a taxi where she meets a young writer (Brazilian star Rodrigo Santoro) so immersed in his own world that he does not know who she is. They share a lost weekend in his garret before she acknowledges her responsibilities and returns to the outside world.

Although there is a large Chanel double C illuminated in lights outside the garret, Chanel No 5 is not actually featured in the film, being present only in the final shot in the form of a pendant made of 687 diamonds in the shape of a "No 5." "I think people get into the story and want to live it," says Ms Etchebarne. "It is a commercial that is a real piece of art."

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