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Radian6 Webinar: Social Media Crisis Management with Shel Holtz

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Published on May 10, 2012

To get started with social listening visit http://www.radian6.com/

While the fundamental principles of dealing with a crisis have not changed in decades, social media has altered the conditions under which those principles must be applied. The real-time nature of the web, the changes in sources of trust, the speed with which memes spread and the behaviors of online audiences accustomed to checking with each other before identifying authoritative sources all affect how organizations address crises. And what's more, the ability to address a social media crisis may well depend on the training employees have received. In this revealing webinar recorded May 10, 2012, communications veteran Shel Holtz explores the collision of traditional crisis management and social media.

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