 not so expensive, I mean. Okay, we're back live at VMworld 2012. This is siliconangle.com, the reference point for tech innovation. We're always ahead of the trends. Go to siliconangle.com, cloud mobile social. We were on Flash before anyone even knew how to spell Flash, big data. We were the first blog that covered big data. And we're here with Dave Vellante from wikibon.org. He was ahead of the curve as well. And we're here with Gary Ornstein, Senior Vice President of Products at Fusion I.O., also fellow podcaster, writes for GigaOm. You still write for GigaOm? Once in a blue moon. Once in a blue moon. Welcome back to theCUBE. Thank you very much. Great to be here. So Gary, obviously we're going to jump, we'll jump into Fusion a little bit, but you've been an industry spectator, participant and innovator on the startup scene and now with the growing public company with Fusion. And you live in San Francisco, so you see up close the hipsters, the enterprise, the cloud. The whole thing. The whole thing. It's right here at our doorstep. You've kind of done the lap around the track many times as we have. So what's your take on this? Our thesis is converge infrastructure is evolving, but it's not radical, but this new data infrastructure is a better description. Your CEO just validated the fact that if operating systems were being built, flash would be at the center of the conversation, which I agree with 100%. That's changing what's known as converge infrastructure. So that's morphing. So that's one topic we want to talk about. But the other one is, we were in the cloud club days, early public cloud days, where Amazon was really doing great work, changed the startup landscape certainly, but that whole cloud migration just didn't happen in droves. What's your perspective on that? Well, I think it did happen in droves, but at the same time, we've seen a huge continuation of focus on enterprise technologies. And even just in the last few weeks, the amount of funding that's happened for infrastructure plays has really been off the charts. And I think one of the reasons for that is that cloud computing isn't a panacea for all things. Enterprise companies do like to maintain some of the infrastructure on their own. And with the advances that have happened in things like flash memory as an example, we're able to do so much more with so much less. You take a couple of servers, put them full of flash memory that's replacing racks and racks and racks of storage equipment. Well now, running a high performance application or high performance database, it might not need to consider some of those cloud solutions if it's easy for me to configure. So I think that's one element of the shift that we've been seeing. Okay, I know we're tight on time, but I want to get to some quick points. Great conversation. Two questions, and then I'll let Dave jump in. Disruption, what do you see happening next from a disruption standpoint? And they talk about these new experiences at the keynote that this new modern era of computing or data center or infrastructure. What new experiences are coming around? So what are the key disruptions that you're seeing? The new disruptions. Yeah, I'm going to combine them into one because I think it's a simple theme. Historically, we've looked at data center and other infrastructure as a multi-tiered approach. We have an application tier, we have a database tier, and then we have a separate storage tier. But now in this world where everything's virtualized, what I see customers wanting to do more is deploy a homogeneous tier of servers. And from there, throw the services on top of that that they want to execute. That might be applications on those servers, databases. It might be software defined storage. So these software enabled services are now possible because we can take these servers, turn them into super servers, and they can instantly create the functionality that's needed for the enterprise infrastructure. As an example, you couldn't previously spin up a database to do tens of thousands of transactions per second in a heartbeat because you'd have to wheel in a refrigerator-sized storage array. Well now, if you can configure a little bit of flash memory in there, you can spin that up right away and you're off to the races. And then you combine big data. We saw demos like Google I.O. We saw one recently where just this massive scale of just provisioning multi-court Cassandra Summit they spun up 16 huge instances in a snap of a finger. Yeah, and because a lot of those are now flash enabled, you can actually spin up not just the instance of the functionality, but the performance as well. Although Netflix was telling us that they have this special flash, solid-state Amazon, and the performance was amazing. Dave, do you have anything? Yeah, so Gary, when we talked on theCUBE two years ago upstairs, we talked about the gap between cloud service providers, particularly Amazon in terms of its flexibility and traditional IT, and we're talking off-camera how that's changed. IT has really done a good job, but you still got Amazon as the poster child. You saw the Glacier announcement. Sure. I've talked to some CIOs that said there's no way I'm ever going to put my archive data in Glacier. It's just I'm not going to do it because of the very high-profile failures that they've had and the emails that they sent saying, sorry, we lost your data. We don't really know how to get it back. Right. So I'm going to give you some advice for the inconvenience. We'll give you credit for the time that you were down. My question is, are those parallel tracks that sort of Amazon cloud track, the consumer cloud, small business cloud, developer cloud, and the enterprise cloud now, the private cloud, are they on parallel tracks and do those two worlds ever come together and collide? I think there's different use cases. I mean, people, it's easy to get started on cloud computing. You can dial it up. You don't have to do anything, but it does get expensive over time. The operating bills get large. In the U.S., we have a tendency when the operating bills get large, we want to capitalize that. That's more of a finance cultural item than a technology item. And so I think we'll always have both tracks. They serve different purposes, both equally valuable. But I think the important point that John was making earlier is that the flexibility of what you can do with so little, a few industry standard servers, a few flash memory devices, and now you're able to do so much more that it's going to be a real horse race. And I think both sides have the tools and the technologies to carry things forward. So cloud may not be the graveyard for IT that a lot of people predict. Maybe not. Yeah. Okay, we're here with Gary, Gretta Run. We've got our next guest, Tarkin Maynard, coming on, CEO of Wise Now with Dell, sold this company to Dell. We're going to get the scoop on that. Gary, thanks a lot. We really enjoy the conversation. I want to continue with you guys because you guys are right at the front edge, helping people cross the chasm around data infrastructure and what we think will be an evolving conversation of the operating system, of how the cloud works. So totally by the vision, great job. Congratulations. Well, thanks for having me and good luck with the rest of the show. Thanks, Gary. We'll be right back after this break with Tarkin Maynard.