 What is up everybody welcome back to the channel you guys in today's video I'm going to be strategizing master mining with a top producing realtor. In the state of Texas, really crushing it and really trying to plan out her 2022 when it comes to Facebook ads sells funnels landing pages and email automation. So if you guys are into capturing leads online if you're trying to scale your business on social media, specifically through paid advertising. There's going to be a very detailed call will be kind of going all over the place because with her. She's really trying to find her place right she's really trying to find her, her, her, her zone and find her lane and whether that's whether that's whether whether whether you're a realtor or or an insurance agent or a local business owner or restaurant whatever it really comes down to your, your, it's what I call an ethical bribe. It comes down to your offer, you have to be offering the marketplace you have to be offering your audience, something of value upfront for free. And so a lot of people put out free content right the video, the maybe maybe a nice graphic with some with some cool text. Yes, that is value your content, but but what happens after that person sees that video what are we trying to get them to do next. Are we trying to get them to click, are we trying to get them to register for something are we trying to get them to download a free PDF, are we trying to get them to watch a training video. What is the ethical bribe, what is your enticing offer that you can get in front of people that you can get in front of your ideal audience and capture a lead or make a cell. Heather, shout to Heather we're going to be kind of going all over the place, but but really staying staying focused on on on these landing pages and cells funnels because at the end of the day, you can get people to comment on your post, you can get people to direct message you for more information. But what I like is I like automation I like leverage I like to put out a piece of content and be able to direct that person where I want them to go. And in this case, online social media, it doesn't get any more easier than getting somebody to click. Go to your landing page, enter their name and email and enter your world, whatever that may be right capturing the lead, being able to be able to nurture the lead on the back end via email automation is what it's all about. So if you guys are into any of this stuff man subscribe. Smash the bell for notifications and drop me a comment below. Let me know where you guys are coming from and let me know how I can bring value to what you got going on online. All right guys so let me get Heather on the line. Hold on one sec. Awesome. So, what we'll do is we'll go to Cartra, and then we'll open up another tab, and then we'll go to Facebook so let's go. Actually you have the Facebook open over there. Let's go. Awesome. Let's go to Facebook really really quick and then let's go to the ads manager. So we'll go to to the very very left you'll see see more and then if you, if you click that and go down you should see as manager. Okay, perfect. And then over here. Did we bookmark any of these tabs in the ads manager I don't think I took you to that train. I don't believe so. Okay, so let's um, are you able to create folders at the top, your bookmarks. Are you on Apple. Yes. Okay, where are your folders at like your favorites, or I just bookmark everything. Awesome. Do you know how to create a folder, can you create a folder. Um, I don't know. I know it's actually okay right to the top bookmarks because I have a PC I've been on PC forever but Apple is pretty simple. If I think if we go to bookmarks right at the top. Um, very very top left yeah bookmarks and then go to bookmark bookmark manager, it might be bookmark manager. All we want to do is create a folder. So we're looking to. So you have. What about to the very very right those three dots in the blue. Does that allow us to create a folder okay so add new folder perfect okay so add new folder. Let's call this one business manager or Facebook business manager, whatever fb business because there's a there's a as we go as we kind of continue and go through and you know more more more coaching calls I'm going to we're going to start filling up this bookmark folder that way. It's super easy to navigate to the ads manager because as you go to the ads manager and go and click on it that the tab 47 right at the top to the left. There's so much crap there's so much it's so overwhelming but at the end of the day there's only there's only seven things you'll ever click on here and and to run ads to to to track your ads to set up pixels and audiences. There's only seven really main funk main main settings. And so what I normally do is have you bookmark. Let's start with another call, but since we're here we might as well just at least let's start with this one this is this is a bookmark here, and we're going to call this one ads manager so hit the star. Let's bookmark this real quick, and put it in that folder, and this one's going to be called. Yeah, at bookmark, and, and this one's called ads manager so you can take away the yeah ads manager and then drop that folder that drop down. Perfect. Awesome. So this is one bookmark. So hit done and then now hit the three lines to the left. And let's go to business settings. This is going to be another bookmark and this is where we'll find our domain. So we'll come over here, and then let's bookmark this tab or this page and we're going to call this one business settings. So this is but business settings. Yeah, business settings. Perfect. Okay, cool. So while we're here, let's click on to the very, very left bottom left you see brand safety. This is this is the domain. So we're going to click on domains. And then all we want to do now is let's let's add it to let's add it to Cartra first and then we'll come back over here so let's go to Cartra. And let's, yeah, we'll do the we'll do the PDF here after but let's just integrate this domain really quick. So, click on your profile picture in the top right. And then that drop down, and then go down to custom domains. I did have a question, am I supposed to create a new. I will still integrate with my website right like if, if somebody goes to my website that I have right now the DFW homes by Heather, like I want them right now it's being directed to my actual website to look for homes. Okay, okay. Yeah. What you're very good question. What you'll what you'll want to do then is you'll want to get a different domain. You'll want to get a different one. Yeah, you want to get a different one because this one is already going to your, your full blown website. So maybe if you get something super specific for seller guide or buyer guide, or, or DFW homes seller guide or whatever something like that. Yeah, DFW seller guide. Something like that catchy short. That would be good to to use and in that domain that right there is going to be is going to be way way more valuable than the other one to tell you the truth, because this is the domain that's going to be capturing leads this is the the one that you're going to leverage Facebook and Cartra. Okay, so if you want to get this one, let's see what it should be like 10 bucks or something like that. Let's, let's see. Go to go to one year. Yeah, go to one year I normally just start off with one year. So that should bring it down 1199 what you can do also is you can watch just for the heck of it. Let's hit the trash can get rid of it to the very very right hit the trash. So actually, if we can find a coupon code, hit the trash can unless you don't mind paying 1199 but hit the trash. Yeah, trash it. Yeah, get rid of it real quick. Hit the three dots at the top right right where you see paused. Yeah, click on that. And then go to new incognito window, new incognito. Yeah. And then so over here, go to Google. And then let's just for the heck of it. Let's just see if we can find a coupon code and then type in cheap domains. And then what we're looking for is a go daddy 99 cent. So there's name cheap. There's 299. Normally it's 99 cents go daddy that add at the very top to add. So the 299 that you just passed. Normally that's 99 cents but hey 299 if we can get it for 299 that's better than 1199. So type in search right here let's go and search it in right there. And let's just type it in again and see see if we can get it at a discount. I'm probably put home seller guide. Oh yeah that'd be that'd be good DFW home seller guide calm. Let's see if that's even available if that's available Heather you better get that one because that's a good that's a good domain. Wow. That's really cool DFW home seller guide calm. I love it. I love it. So grab this in the and when you go this route. Yeah, change the tiers. The only the only thing that you have to do here it's a little hack and I've done this a million and one times, only because I'm a cheap skate like that. I'd rather get it for cheaper than pay full price like I'm just like that. And when you do it this way, you have to use a different email and a different car a different credit card that's that's tied to your other go daddy so not that credit card and email. And after we purchase it we can merge it into one account and then you just have one account. Okay, but right now if we check out. Yeah, if you could if you have a different credit card or a debit card or whatever. And maybe a different email, then we'll be able to get it for this discount. Give me one second I need to go get my awesome take your time. Yeah so you don't need any of these upgrades just just the domain is all we need. Okay, cool so we'll go through this and then yeah this this domain right here Heather this is your money domain. This is your money domain. This is what we're going to build everything around as far as not just not just quote unquote integrating it with Karcher or integrating it with Facebook, really building your entire, your entire brand around this because as we connect this domain to Karcher and we start running ads to Cartra Facebook is going to start allowing us is Facebook going to allow us to start creating custom audiences around this domain. So they'll know what who's clicking on what and we'll be able to put all these people in audiences and retarget them in the future with ads. So this is this is for sure your money domain. Okay cool so from right here click on go and click on the actual domain. So you look that value is 515 that I knew that was a good domain. You can buy it for three bucks if you wanted to sell it right now you can sell it for 500 bucks. So okay and then right here manage DNS. Okay so this is what we want so manage DNS. So this is the settings, the records is what it's what it's called your records a record NS records CNC name record. And so this is this is the section for Facebook to integrate it with Facebook and to integrate it with Karcher. So let's go to let's go back to Karcher so we're going to go ahead and yeah we'll leave this here and then we'll just minimize it actually yeah just minimize it don't exit out. Just just minimize it let's go back to the other browser. And then right here will hit custom domains. Okay perfect custom domains. And then right here we're going to hit the green one, the plus sign, the plus domain. And then over here just only the main domain and then type in your domain there. And the favicon that's the little logo that's in the tab. So you can always add that later. It's not a big big deal but whenever you go to your page you'll see the Karcher logo in the top left. I mean it's top tab, but in the future you can always change it yours. So DFW what was it DFW home seller guide. Yes, I was just making sure. Okay cool and then hit next. Okay so right here we're going to just follow these basic instructions here number two. Number two, point your senior record to Karcher so that hot that bold Heather dot Heather C dot Karcher dot com highlight that Heather C dot Karcher dot com. So this is what we have to integrate into go daddy so we're going to copy that and then we're going to go back to the go daddy tab, and then we're going to we're going to create this this record. Perfect. And then we should see so scroll down we have a few CNM records already so there's a CNM record. We'll just add another one so go ahead and hit that black button at the top add, and then we'll add this right here so the type, go ahead and hit that drop down to the left type and then go down a CNM. And then the name, we're going to put in www. And the value, actually not, there's no dot. Yeah just the www and then the value go and paste in that domain in the value section note to the right the value. Yes, so we'll paste it in there. And then we're going to the TTL to the right the default put one hour, and then add record. Okay so the name, the name it's not www it's at so change the www to app. And then hit add record. Okay so invalid. Okay so go back to go back to you see this is a different this is a different setting. Let me let me check my settings real quick. Awesome. So yeah because I want to was already there okay perfect so so now we're we're good with with the go daddy site let's go back to Cartier real quick. And then what we want to do over here is just simply hit the yes, we'll click on yes, and then we'll hit next. And then in the now, and then do actually we do have pages okay so the index and the 404 error. So hit the dropdown for external URL and we're going to do the same for both of them. We're going to go Cartier pages select site no site, and then the Cartier page the optin page. Yeah, the seller guide optin perfect and then the 404 the same thing. And you know what this is index and 404. Okay, so like every year, once a year in fact today is your billing date. So once a year every January 4 for you in your case with this specific domain and go daddy, you're billed right so every year I think it's like 10 bucks I think for your domain. If that if that domain is not renewed, and it's still connected to Cartier. If someone were to go to it, it'd be expired, because it was never renewed right through go daddy. But because it's connected with Cartier, Cartier will end up just forwarding forwarding them to that page anyways, because that's the air page. So if you don't renew it you're going to for sure want to renew it but if for any random reason I think they give you like a few weeks after it expires that Cartier will continue to forward that domain to whatever page we choose here. Okay, so just make sure you renew it every year. Yeah, so hit next, and then, and then we're good so like close and then now this will take a few minutes and then and then the processing will turn to connected. So we're good here. Now let's integrate it with Facebook. So let's go back to Facebook the business settings. And then all we're going to do over here is we're going to add click the blue button, and then we're going to simply type it in there no www just the domain. So just the DFW. Okay, perfect. And then, as we click on the blue button, that's the one DFW home seller guide. Yes. .com. Okay, cool. Okay, perfect. So now over here we have some instructions so what we want to do is at the top that drop down, we want to change that drop down and go down to the third one down so the DNS TXT. Yeah, perfect. Number two, we're following number two that bold Facebook domain dash verification. Yeah, highlight that entire. In fact, you just got to click it. Yeah, you can just hover over and click it. Yeah, if you just, yeah, perfect. So just copies to the clipboard. Actually just click it. Just actually click it. Yeah, perfect. Okay, cool. So now let's go to go daddy. And we're going to simply create a TXT record. Okay, cool. So now we're going to simply. Where did the, so let's let's refresh this page. So go to go to refresh this page. And then that add button. Yeah, there you go. So it's black. Okay, cool. So click on that black, add button. And we're going to the type is going to be TXT. And then the name is going to be the at sign. It's going to be at not the www so it's going to be the at and then the value is going to be that long Facebook link so paste that in. Okay, cool. And then go in. Yeah, one hour is fine. And then add record. Okay, perfect. See it. Okay, cool. Success. Okay, good. So now over here. So now we're, we're actually good here. So just remember your login. Remember your password for this account for this go daddy account, because we're done with this site. So we're good there. You know what, you know, so sorry, don't don't exit yet. We need to forward. We need to, we need to forward it real quick. Yeah, we'll come back to the go daddy one so minimize the go daddy one will be back here in a second. So go to maximize this one. Yeah, and then so this normally takes a few minutes. Sometimes it integrates right away. So let's just let's just check hit the green one verify. Oh, nice. See so sometimes it goes right away and then sometimes it takes a few minutes. Okay, we're good there now now now Facebook can start Facebook tracks with the actual pixel. So now that we have these cartridge pages we can put our pixel on the page and start tracking Facebook will start tracking it that way. But with the domain, they track it even more. And with the domain now we can start creating custom audiences, and then audiences are what it's all about. So, so we're good here so now click on add assets let's see if there's an ad on ad assets sometimes you have to add your ad account or your name. Click on. Yeah, we're good there so it cancel, and we're good there. Okay, cool. So that's that that's that's integrating your domain to culture and integrating your domain to to Facebook. So, um, let's upload your let's upload your firewall quick to cartridge your file. Let's go to cartridge and let's simply upload your your PDF. So hit my memberships to the left. My memberships. Yeah, right there to the left. And then at the very top you're going to see files. So click on files. And this where you upload your PDF. Actually it's already there actually is that it. I don't know if this is the right one. I think I need to add. I don't know if this is the right one because I just had to download another one today. Okay, cool. So X I went out to the very right hit the X and then let's just upload the new one. Okay. Okay, cool. So with the green upload. And then we'll just find that file. Awesome. Okay, cool. And then, and then next. Okay, cool. So that's that. So now, now that link, we're going to have a link for it. And then that link is what we put in the first email. So, as a person comes to your landing page they enter their name and email, the email auto responder, the sequence will shoot out this email right away so yeah go and click on that get URL. Super long link and just test it as well go ahead and open up a new tab and just open it up. So as as that lead gets that first email, they'll be able to click and boom, that opens up. Awesome. I love it Heather that's really cool. Thank you. Awesome. Yeah, see that right there that's your bait. And that's why like even, even though like I'm I mean I'm all ads and everything I truly believe needs to be ads. Even when you go out there and create organic trap, like organic post, like as you just go out there and live your life and build your business on social media and you're posting on LinkedIn or Instagram or whatever. What I truly believe is that every single piece of content needs to have a call to action, even if it's not an ad, like even if it's not an ad. If you just post something on Facebook and your, your, your posting the type of content that's educating someone on buying or selling, or in this case it's selling, then then always even if it's an organic post, even if it's going on your personal page. Have a call to action hey guys and by the way, I put together a 2022 seller guide, and I'd love to give it to you for free click here to download your free copy. And that could be organic. What's that. So all I have to say I need to make a thank you video and then download a button. Well, a thank you video, a thank you video yes, thank you video yes, but for opting in. Yeah, because that's so so for example click on my pages to the left. So as, as again, whether I'm running an ad or I'm just posting something today on Facebook. I would try to drive as much traffic to this landing page the optin page as possible. Like when you're posting organic. That's the reason why I hate organic is because if I'm a local business owner, the majority of people that are following me, don't even live in my area. That's why I truly believe so as you take your friend, your friend list on Facebook up to 5,000 friends, majority of them don't even live in the state. Yeah, I'm almost there. Yeah. Yeah, and they're not even in the area. So that's not even our ideal audience. That's why I don't like organic when it comes to building our local business. I always say if you're building a nationwide business. Okay, cool, go on social media and post all over the damn place. But if I'm trying to farm my backyard. So ads make the most sense. But I'm just saying, if you're going to post anything. Yeah, why not direct it to your, to your optin. And, and, and you don't need a video for that. That's just the post on Facebook or the post on LinkedIn that you organically put out or Instagram whatever. But as they go as a and that could be an image. Hey guys, here's a copy of my, my free PDF I just put together click here to download a free copy. When they click, when they click now I'm not talking about the ad I'm talking about just an organic post, it'll be the link, it'll be the link that they're actually click on so we'll share the actual link. And once the domain is integrated here with card share we'll give it a few more minutes and then we'll check. But once that link is there then we'll have a nice custom link to start sharing with people. And that's a link I could just take to social media and post wherever the hell I want. When they click on that link, random organic post, then they come to the optin. When they hit that yellow button go ahead and hover over the optin page and just click the eyeball real quick. Yeah. So as they see your post and they click, they come over here and we'll do some editing we can change out the image change out the yellow button or red whatever we can change all that stuff in fact we have to change it because at the bottom it also has my copyright inspired digital. So we'll have to update this page real quick. But my point is, is that when they click the yellow button, and they enter their name and email, they then land on the thank you page. So click on the thank you page. That's where there should be a video on Heather. This is Heather. Hey, thank you so much for downloading my 2022 seller guide in this seller guide, you're going to learn this this this and this. My name is Heather. I'm with X company. Let me tell you a little bit about about myself and why I'm so fired up to help people sell in the greater area of Dallas, Texas. So write this down because this is yeah this is going to be your homework for for our next call. Okay, but thank you video write this down real quick for bullet points for bullet points to hit on this on this on this 60 second video that you're going to shoot from your cell phone from home. Like this is a basic video, super simple. Number one, I'm thanking them. That's that's a bullet point. Thank you, thank you, thank you for downloading my 2022 seller guide. That's bullet point number one, I'm thanking them. Number two, I'm introducing myself. Little intro my background my experience my company my broker why I'm so fired up how long I've been the area where I'm from why I'm excited, maybe a little bit about my family. I'll do like a quick intro and really, you know get personal, let them know exactly who I am and why I'm so excited to help them. Right. Number two, I'm introducing myself. Number three, I'm telling them to check your email. Hey guys and by the way, check your email I just sent over your 2022 seller guide, the title of the email is this sometimes it lands in spam. So make sure you search my name or search the title, you'll find it there in the next few seconds, and also be on the lookout. In the next few weeks, I'm going to be emailing you some amazing content. I'm going to continue to educate you on what it takes to sell in today's market so don't miss any of my emails. Okay, so bullet point number three, I'm telling them to check the email right now because I just sent you the seller guide, but then but then I'm also planning the seed and telling them hey, be on the lookout for my future emails because I have a ton of great content coming your way. I'm going to psychologically program them to look for my emails and open my emails I'm telling them open every email. Right. That's number three. Number four, I'm going for the call. Number four, I'm saying hey guys and by the way, if you're in the market if you have questions if you're looking to sell, or if you just need to speak to a professional realtor, I'd love to talk to you. So if you click the button below it'll take you straight to my calendar where you can schedule your best time. So number one, thank you number to introduce myself number three check your email number four, click the freaking button. Let's talk. So this thank you page it's what I call a money page because this is our first opportunity that we have for that appointment. Okay, right. So, when it comes to when it comes to the stats when it comes to just basic numbers. For every 10 people that land here for every 10 leads that opt in for every 10 that land here, you're going to have, you're going to have anywhere from one to two that actually schedule a call now. Okay, and when you're dealing with big numbers and you're running ads for example, you're dealing with big numbers. That's a good that's a good percentage. I'll take I'll take 10% and I'll take 1% any day we can get rich off of 1% one out of every 10. 100 people coming in every damn day like that's a good number. But that's just worst case worst case let's just say worst case one out of 10. The other nine that do not schedule a call there. They go into your email auto responder. That's why the emails are so important. So, as, as those leads start to get nurtured as as the nine that do not schedule a call there start to receive emails. The emails are all based on the seller guide. So, so for example let's say, let's say, let's say, let's say I'm one of the nine that did not schedule a call. And now I should start receiving emails from Heather. Right. So, so right now 10 opted in. Everyone got the first email that first email triggers the moment they opt in. That's the first email that has the seller guide. That's the first email that goes out to everyone no matter if they schedule a car or not that's the first initial email, but Carter is going to know it. They're going to know who scheduled a call and who did it. And that's based on a tag, which will set up. Okay, so Carter is going to know that the other nine did not schedule the call. And those other nine are now going to receive email number two. Gotcha. So I am one of the nine. I did not schedule a call. I'm going to receive an email tomorrow. Right. Right away I received my PDF and I'm thankful for that great I got the email Heather told me in the video I'm going to be getting an email I checked my inbox boom it's there, but I did not schedule a call. So tomorrow I'm going to get another email from Heather. Hey Dave, and this is the basic example. Everything is about the seller guide so so in your case you have a 16 page seller guide. Right. You have a 16 page seller guide. So what we want to do is we want to take little bullet points from each page, little cliff notes from each page. And those are my emails. So if you have 16 pages, there's a shitload of cliff notes in there that we can really put down in some emails, and this is this is basic we're not we're not talking long story long form emails I'm talking just a few sentences. So for example, email number two goes out. Hey Dave, and that's the following day. Hey Dave, this Heather just wanted to follow up panel yesterday you downloaded my 2022 seller guide. I'm so thankful and I'm so excited to be in touch with you. Hey, have you got a chance to get to page two on page two I'm talking about this this this and this. So I'm giving them the cliff note of what was on page two for example, or maybe a cliff note of what was on paragraph one of page two. There's three paragraphs maybe there's three paragraphs on page two. I'm giving them a cliff note of paragraph one. Okay, because what I want to do is I want to break down each page and create a series of emails. So, again, hey Dave, this Heather, have you got to page two on page two I'm talking about the importance of renovating your kitchen and how much value that can bring to the overall price as you go to listed. Here's what I meant by it. And now all I would do is I'd look at my seller guide I look at the paragraph I break it down into a couple sentences and I put that in the email. Hey Dave and by the way, if you'd like to chat, I'd love to talk to you. So if you click the link below it'll take you straight to my calendar we could schedule your best time. Okay. Right, and that's email number two, two days later, email number three, two days after that email number four. So, so the back end, the email automation this is what we call the back end. The front end is the ad, the front end is the social media post. That's the front end, but once they click and enter my world. Now it's this back end that's going to nurture that lead and get them to schedule a call with me. Okay. So this is the part that's a little time consuming, but it's a one time thing once we put these emails in place and once we write out a few emails, we never have to touch it again. Now we just got to fill the funnel. And if we can fill the funnel and continue to have a shit lot of people receiving our emails and they happen to all live down the street. That's what we want. You know, so, so, so yeah, I guess we'll do that after I get my video and then get stuff started setting up and everything. Yes, yes. And I did have another question. And I wanted to ask you, have you heard anything from Facebook about my page light? Yes, that that ad will go live tonight. Yes, I do know how to run that ad in 2022 now. And do I need to do anything or is it already done or it just the only thing that the only thing that don't know you don't got to do anything. But the only thing that changes it got a little bit more expensive, but we're still going to run that same budget and we'll still we'll still get we'll still get a comma in that number. But that's the only thing that changed is the targeting and the cost. So, but I spoke to I spoke to my Facebook rep and I and I and he and he showed me how to run it the right way now. And so yeah you'll start to see that that increase here this week for sure for sure for sure. Yeah. And so that's going to look really good is that is that like that. So, only homework assignment here is to is to knock out that thank you video. And then let's check to see if the domain is integrated. Click on click on your profile picture on the top right. And let's go back down to custom domains, custom domains, and then let's check it over here. Now let's go to my pages. And all we're going to do is customize these pages customize the links, and then and then we'll be done and then let's chat again either tomorrow or the next day. Okay, but but this part super basic this part super super powerful. So now on let's do that we're going to do the opt-in we're going to do the thank you we're going to do the call confirmed. Okay, and then we'll do the email sequence one on our next call but here three dots get coder link get coder link. Yeah, get coder link click on that one. Actually no not copy just click on it get coder link yeah that one. Okay right here, get the page link. And then all you're going to do is hit the pencil. So there's the default link that cartridge gives you now we're going to change it out hit the drop down, and you'll see your domain. So this is it right here so now DFW home home seller guide calm forward slash. Now if this is our chance to customize that let's take that 3HS. So, DFW home seller guide calm forward slash whatever forward slash download now forward slash. So it's already DFW home seller guide calm forward slash download now. Yeah you can you could for sure. And then and then that's not going to hit the check mark that. So that's the link, that's the link going copy it and open it up in a new tab. That's the link that that people are going to see when they're on the page. Okay, but that's not the link that you're necessarily going to promote our brand. We're going to promote and brand because we're going to update the go daddy setting right now. What you're going to promote and brand is DFW home seller guide calm. Okay, you're not going to have to verbally say or even type in download now that's already there by default. So now, let's go to, let's go to, let's go to. Yeah, over here in in in the, yeah right here so open up this wider so we can see the full page of this go daddy one. Yeah if you can maximize it yeah cool. So now refresh this page real quick. Refresh this one. What we want to do now is we just changed out the link for the opt in and we added download now. So what we want to do is we want to scroll down all the way down to the bottom of this page and we want to go to the forwarding little for a little further name servers keep going down. So here 40 add 40 so click on that top one. Yeah, add 40. And then right here, you're going to paste in that link. So destination URL paste that in. And then what you want to do is, is you want to take away the HTTPS the forward slash only leave the WWW. Yeah, take away that. And then to the very left hit the drop down and change that HTTPS awesome, and then save. And now we're telling go daddy. Hey, when anybody goes to DFW home seller guide.com for them to this site. Okay, is the forward slash download now. Make sense. Yeah. So to test it, go to open up a new tab and just go to type it in go to DFW home seller guide calm. Okay, there it is there. So, that's how you do the damn thing. So that's the domain for cartridge that's the domain for Facebook that's how you upload your, your file. Now back to cartridge real quick. Your file. So close out of this one. Actually you know what let's let's let's change out these other links real quick the call confirmed and thank you so hit the three dots. Get coder link, get coder link, and then get the page link, and then change out this. So this is, this is the call confirm hit the pencil to the right. Actually no no hit the pencil. So we're changing out the link. Hit that drop down, and then go to your domain, and this is the call confirmed. So that could be the forward slash call confirmed. Again, these links are so important because now we're going to be able to take these exact links and create audiences. So we're going to have an audience of those who land on this link, those are scheduled appointments. And the reason why that's so important in Facebook is because as we start to run Facebook ads, you want to be able to segment these, these, these, these audiences. So for those that already downloaded the PDF, they would have landed on the thank you page. Right. Audience, I want to make sure that I exclude from future ads, people who land on this link call confirmed, I want to make sure I exclude from future ads. Okay, right because they've already they're already in my world, they already are in they don't need to keep seeing my ads, especially if I'm running ads on the same thing which is a seller guide I'm promoting seller guide seller guide seller guide. Okay, right. So now this can allow us to Mac to really maximize and really manage our Facebook ad cost by by excluding the most relevant audiences that don't need to see our ads. Okay, right. So, so close this out and do do one more page to do the thank you page. And then this is, this is pretty self explanatory we'll just put thank you. So hit the pencil to the right and then this could be this could be thank you for downloading or thank you. It could be simple thank you or it could be thank you for downloading whatever. Yeah, perfect. Okay, cool. And that's, and that's that so, so now, now my memberships to the left close that out my memberships to the left. Go to files at the top. And then there's the link for your foot to the very right that little chain thing there's that little link, hit that, and then copy this right here. This is what would go in the email. So if you X out this part right here and then go to my communications to the left. So, now over here, let's see if you have a list you have a list you should have a list there by default hit list. And you can always edit the name of the list as well. So right here HC seller guide leads. Yeah, you can, you can always change that name to just seller guide leads. And then in the communications at the top hover over communications and go to sequences. This is your drip. This is your email auto responder. So let's hit the pencil real quick and let me just show you to do this part real quick. So we'll hit the green edit. Okay, cool. So again when that lead ops in this email is going to go out right away. And it starts with the starting rule. So hover over that starting rule real quick that starting rule. Let's see if that's okay. The green edit. We want to make sure that. So what we're telling the system is that anyone who subscribes to that list. Make sure they're on this sequence. That's what we're telling the system right here. So it's on an opt inform based on a tag based on a list whatever but this is there so that's perfect so it's safe. So we're good there. So this time, immediately, the second one goes out two days later, the third one goes out two days there that we can always change that it can go one day later it can go three days later it can go whatever. So we're going to change the title we're going to change all these names we're going to. This is where this is what we have to spend a little bit of time on is just the back end, putting a few emails in here. So we need to really to really maximize it so we'll focus on this email part on our next call, but but this is where like on the first one the one that goes out immediately your seller guide, and again you can rename that but hit the three dots on the first one, and then go to edit. So this is the first email that goes out immediately. This would have a link to that download so hit. So scroll down we're going to go to email content. In the gateway, your email right there, we're going to change that as well so but let's do the email content first, and then we'll, we'll update the email here in a second. So right here so this is the part that we want to for sure edit and rewrite and make it more more personal, but to the very, very left, if you click on, if you click on design templates see at the top you're in the advanced mode, which is where you have advanced and you have basic basic mode is just text watch go to basic shift it to basic. That's just text. So if I just want to write text, then that's basic mode. Advanced is when I can make the email look a little bit more prettier and and and and put a template put some watch if you scroll down the email. There's some social media icons at the bottom there's a button. There's some image you can obviously change with the image but but there's all that that that happens in in the in the in the score back at the top that happens in the freaking what's it called advanced mode. So in advanced mode, now I can create these templates so if I click on design templates to the left design templates, there's all these cartridge, if you click on full templates. Full all these cartridge templates that are already created already done and all I can do is click drag it over, and I can work off of that template I can delete whatever I want I can change the orange button to red. I can change that blue to purple whatever like I can work off of that template. Or you can create your own. But when it comes to these these templates when it comes to email, you don't need it to make you don't need it to look super crazy professional in fact, when it looks basic it's actually more appealing, like it feel like it's coming from a friend, not some freaking brand, you know, so these are super pretty templates and I just use them for maybe that maybe the footer, which is the social media icons. Maybe I'll use one that has an image and I can put some you know image like this one I have an image of me of me. So the basics is what I'll use off of the template and then I'll just delete, you know delete anything else off that template, and customize it because the template is something that I'll create one time. So I'll create the template once and then at the very very bottom of the email scroll to the very very bottom. I'll save it as a template so right there bottom right I can save as template. That's why as you receive my emails, they all look the same it's all the same template that email or that image at the bottom, my social icons at the bottom, the footer. So I just create it once and just use it over and over and over and over. So as I save it as template then it'll be to the left just like these ones. And when I go to email number two, I can, I can click and I'll just drag it over. Okay, and obviously I rewrite it re edit the words but right and I'll maybe change out the image maybe on the second email click here to watch my newest video. Right so and I just do these basic images on Canva. And so this is something that you want to really you know create your own little branding, but but keep it simple and then again save as template so you can do the same one over and over. Okay, so we'll definitely we'll definitely go into a full blown training on these emails but but that's that's the drip so now for example scroll back up on the email. Actually you know what download here so we can we can go off of a button, we can go off of off of off of hyperlinking a word, we can go off of an image, but here there's the button so click her to download your seller guide hover don't don't click don't click don't click just hit the paint the paint pencil. And then this right here, that's where your link would go so paste in your URL. And then you can always change the color of the button you can change the verbiage on the button at the very very top copy right that packet. Yeah, that's fine. Yeah, perfect. And then you can test it as well so we're going to scroll down. Okay, and let's let's scroll down and let's click on send test email. And then just yeah check that email and and click the button and see if the damn thing works. So there's the test email so it came through will click on that blue button. And then that will take that person straight to that PDF, and they can download it here. That's it. Okay. So again systems Heather systems automation, leveraging these posts that we start to put out get people to click and enter your world. Now, on our next few calls or maybe let's call it maybe the next one and two calls. We need to focus on on this email sequence and focus on editing these pages. Okay, like customizing. Yeah, like changing out the image maybe changing out the color of the button. Changing out the footer changing out the, the links at the bottom. So, so I just go to set up an hour appointment for culture. Yeah, yeah, or whenever. Yeah, yeah, for sure whenever whenever you got another minute let's, let's schedule that but here at the very very top click the green button will hit edit. And then, and then so that saves that email. Okay, and then what we want to do real quick also is just is just update your email which I don't think we have. So close this out real quick at the top close, and then done and exit. So that's how you get out of here. Did you want to do something with the gateway or we are we are but we're going to do it on another page. So close out this. So that's how you just come out of the email. The email was saved and now you came out of it. Now you're here back on the dashboard which you always want to do is hit the green one done and exit. So always hit that green one to exit out of it. Perfect. That saves everything. So now to the left my integrations. Let's make sure your email is is updated over here. So, okay, yeah, let's hit the on cart your mail let's click those three dots. And let's edit. And this email over here this has to be it cannot be a Gmail or Yahoo or anything like that do you have like a company email. I do not. Okay, that's what we're going to need. No email. Yeah, you have a Gmail. But you don't have like Yahoo but yeah no not Yahoo this has to be an actual, you don't have a real estate. Like, are you still with KW who you with now. No, but I do have. Let me see if I can pull it up. So we'll get back to this part but this is something that's super super important we're going to change out that email eventually so cancel that we'll get back to that. Now we're good so we have we have the emails that we need to work on. Now your only homework is to is to is to knock out that thank you video. Yes, knock out that thank you video. On our next call we'll work on editing these pages, and we'll work on the email sequence and then and then we'll get to Facebook after that. Okay, cool. So, so I'll be available all week schedule your best time and then we'll go from there. Perfect thank you so much. You're so so welcome chat soon.