 My dear friends and students, we are so great to have the president of Kindness Hotel. His name is Picasso. Picasso Chen is with us in our class for today. And Picasso and his team, they own a Chen hotel with 18 hotels in it. And they are doing great not only in their business in terms of tourism or hospitality management. They are also doing great in their social responsibility and also in their social entrepreneurship. And we are so great. We have President Chen, Picasso Chen is with us in our class here. Picasso, how are you? How are you? And Picasso Chen, you look at him, he is in his middle age. He is not that old, but he is a very successful businessman. But I should not say businessman, I should say he is also a business entrepreneur and also a social entrepreneur. And I think in him I saw the unique future for that. And I am so great, he is with us. Picasso, share with us, when you are doing business, can you tell what is real in your mind as a businessman or as a social entrepreneur? How do you know that you are a businessman or how do you make him a social entrepreneur? What are your thoughts in your experience? Business entrepreneurship is not my goal. Making profit is my means, not my ends. Through my business, I can make more people benefit from it. Okay, through my business and making the profit, I can sustain my business is to let the majority of my employees or the majority of society can benefit from that. I believe that every one of us in the world is from the upper world. Okay, I would say when we were given birth, too deep on the earth here, our life is from heaven, from God, and we have our responsibility. Okay, the everything that we own, that we have, we need to be accountable and return to whoever bestows on us. Okay, when you get things from the society, you need to return whatever everything back to the society. Okay, this is my primary responsibility to make my business sustainable in a very good return of investment. But my purpose for that is not for the business itself, it's for letting my employees have a very good and stable life. Okay, making profit or increase our profitability is always the means, not the ends. Okay, my stakeholders, they are all our family members in my family. Okay, and all my stakeholders, and here in my hotel, in my company here, they don't really squeeze me or push me, just only for profitability only. I think we share the same belief or faith or that kind of value system. And my stockholders, our stakeholders, we are working with me, okay, and their desire for materials is quite low. Okay, so we dedicate our resources, our energy, our resources a lot to a more higher level, a spiritual level and to let the society benefit from us. I believe that the strength of the spirit will be greater and bigger in material. Even if it is so invisible, like it's tangible, you can feel it. And it's non-materialized, but you can feel the strength, the power of the spirit. Okay, so the central belief of our kindness hotel is kindness. I believe the power of the kindness. So why should I support the Philippines? Because this is what I can do. If you ask me why I support Latin March for the Philippines and Taiwan academic community to interact with each other, especially for U.P. system to interact with Southern Taiwan University Alliance, because I fear this is, I am my business can afford and we are supposed to and we should do that, okay? Okay, we should expand the power of the kindness. Okay, and we should expand the influence of the kindness. We always say the most delicious dishes is what mama, our mothers cook. Why? Why we say that, okay? Why we say the most delicious dishes, you know, only cooked by your mama? And that's not necessarily true because, you know, probably our mother might not be a very good cook. But why is that way? You know, everybody say, you know, we love whatever mama cook. Because there is love in there, there is a kindness in there. That's the most important thing. Why those, you know, lovers, they have a Valentine's dinner or they have a candlelight dinner all together. They fear everything is so perfect, so delicious, it's not because of the delicious food only, okay? Even they are enjoying, you know, French fries all together, they fear that's the most delicious one, okay? Why? Love. Because of love, kindness, okay? So kindness is love. Kindness means in love, okay? Okay, I'm just doing one thing for spending what I have done to my staff and to my employees. And spend a lot to Philippine to UP system, okay? Okay, this is what I can do and what I'm willing to do. I do believe in one thing, that if we do our parts and we are very responsible for our own share, I think the whole society will automatically be better. When I went to visit UP campus, okay, UP system, I was so shocked and I was so touched, so inspired by your obligation, okay? You stand like that, okay? Okay, that means you open up your heart and become so inclusive and include everybody, okay? And so emerging the things that you believe, yeah? Especially the word, form, nature can form a country. So after I came back, I also asked for my important job. Every week, I have to at least read a book. Okay, so when I return, you know, I ask my employee, my staff, you need to read one book at least, you know, per week. So which can shape, you know, your mindset. Okay, I think this is very important. Okay, to some extent, I would say it's because of Philippine inspire me. When I said Philippine might be UP system, right? Okay, yeah, so UP system give me the inspiration, give me the revelation, okay? And I was so inspired by UP system. Okay, shape in mind like we're shape the nation, it's the same, like if shape in mind, that way shape the company, it's the same, yeah. Okay, so I'm very, very thankful that when I visited UP dilemma, I believe that was UP dilemma. And when I saw that omelette, is that right? Okay, and that was really inspiring. That really a very big stimulation, you know, to my thought. You know, I discover one thing, you know, after I really kind of commend all my stuff, they need to read one book per week. I can see the momentum or the accumulation of the power of the knowledge is kind of expending, exploring, you know, in my company, yeah. When I was inspired by the UP system, shape in mind like we're shape the nation, I found, boy, I mean, I just, the volume of the books in my, all my tests, it's increasing very fast, okay? I found one thing, you know, I make a lot of progress, you know, in a very incremental progress, but big jump, okay? Okay. That was very touching, because, you know, from the appearance, people might say, you know, kindness or care is helping UP system is helping Philippine. But actually, that's reverse, okay? That UP system and Philippine is inspiring us, okay? And helping us, okay? Okay, I share with my staff, my colleagues say, you know, reading is the foundation, and then you need to continue reading. And if I try, pass away, and of course through the reading, probably somehow you will find a solution, you know, within the book. I also hope that this time, Philippine super 100, I think I will succeed. I believe that the UP system, so-called super structure development, okay? But from Taiwan side, we call it super structure 100. Now we would like to have 100 UP faculty members come here for PhD or master degree for professional advancement program. I believe it will turn to be a great success in the near future. Okay, I'm hoping in the future that can become super structure 1000, not 100, okay? Okay, when you are here for your PhD degree, that means that is, you are reshaping your mindset. Okay, for those who will receive a PhD from Southern Taiwan University, and they will become the seat, the real power to reshape the mindset of the Philippines, yeah. I think we have already get started already. Even we don't see much of big jump progress, but it's slowly and incrementally heading toward the goal that we set. Okay, eventually I think we will come to the end, the final line, yeah. This is when I was in the Philippines, I found his traffic situation, although it was slow, but everyone was following him, he wouldn't mess up his attitude. In the end, he would still reach the goal. This is one thing that I learned, I discovered, you know, last February when I was in the Philippines for UP presidency, you know, turnover ceremony. And it takes about three hours from the Betty Hotel where we stayed at intramural area and to UP dilemma for the banquet, okay? And it took us three hours, but I found one thing, you know, I discovered one thing, even it takes like long, but eventually we were arrived at destiny, yeah, destination, even it's slowly, but I found there is always an order over there, and there is always progress over there, okay? I don't see that kind of confusion, you know, even we are among the very congested, you know, traffic. But I found this is how lovely Filipino is, really, yeah. This time, SUPER100, in Taiwan, I believe Nanbu University will provide the same assistance. Okay, I do believe that for the SUPER100, it's not only the kindness out there. It's also, you will receive the same support from southern Taiwan universities, yeah. I believe Nanbu University is the same as me. It's full of enthusiasm, the spirit of KANIS. I believe that, you know, we always share the power of the KANIS within our heart, even among those universities. I don't, I fear we share the same value. I would say the southern in Taiwan, we are more close to Philippines because we are in the south, okay? We are not that kind of merit or achievement oriented person, okay? Okay, for UP system to choose, you know, to have a very deep collaboration with southern Taiwan University, I think we will fear more fit, you know, with each other, okay? I believe that doing one thing, not only doing one thing, we will be able to fulfill it, to do many things. But we must have the same faith. I don't believe that we can achieve the goal only through one dimension or one aspect. And I believe there are several things that we need to integrate together in order to achieve the goal. But whatever we do, we share the same spirit, same value. That's KANIS, yeah. So I'm hoping for those UP faculty members who will come in the near future, they should share the same value. They need to return to Philippines, okay? They will receive their degree, go back to shape and reshape your own nation. Yeah, that's my personal philosophy and discipline, that whatever I do, you know, no matter how far I have already gone, I always look back, okay? Whether my footsteps really in accordance with what I believe, okay? Okay, lots of people we only kind of push ourselves moving forward all the time without looking back or re-examining what we have done, okay? Okay, sometimes you need to really, you know, wait and pondering or push, you know, a little bit. Look at your wife, look at your family, look at your brother and sister and your co-workers and you need to stand still and to look back a little bit, yeah? Okay, so I would like to encourage for those who are here or who come to study for Master or PhD in the near future, they should always, you know, stand still and sometimes, you know, turn back to look at, you know, the past and then I have re-examination of themselves and about their own footsteps, okay? Okay, shaping my lot will shape the nation. I will never forget that. To me, I shape the minds of my employees and that will shape the future of our company also, yeah? I think this should be the common and very common and it's our shared value and belief, yeah? Do you mind, you can say a few words to encourage those, you know, small and medium size or enterprises or business, you know, to encourage them? How they can be more socially responsible and also while they are making their profit, that they should stick to the value of the social entrepreneurship, okay? Okay, I would like to answer this question. My two major points, the number one, do not do things only for your purpose, okay? Purpose is very important but the process is also very important. Okay, a lot of businessmen, their goal has been set up, say, if you want to do the business, you got to make him profit, okay? I would say he might have some misunderstanding about that basic principle, okay? And when you do the business, you have to make him make a profit, like you can marry, you will have children, like you go to study, you will receive the degree, it's all nature, okay? But sometimes we put the profitability in our, that's the only goal, okay, for us to survive. Okay, they are goal driven for profitability, or when you get married, you need to have a baby, you know, you need to have a baby, to have a baby is the purpose for your getting married, or only to, you start so high in order to earn the degree for your purpose. I don't think this is good enough, you know, this is good enough. Okay, what I have just explained, okay, that you do the business, making some profit, you can marry and to have a family and to have a kids, and then you go to school and to earn the degree, it's the nature of things, so nature, okay, it's not the goal that drives you, okay, it's the nature of things, okay? So I would like to, you say example, there are ten businessmen go to beg for God, you know. Okay, they are very, you know, devoted and dedicated, say, dear Lord, you know, make me profitable, okay? Okay, but according to 20, 80 in our principle, only two will be profitable, and eight of them might not, okay? Why? Because, because those two who are profit the most, they do things according to nature way, okay? Okay, because for those, you know, eight other businessmen, how come they cannot make profit and survive because they don't do things according to, you know, what is it, the truth according to, you know, the basic thing, okay? Okay, as long as we do things according to the truth and according to the basic principle, according to, this is what, you know, basic, you know, basic way, okay? We need to stick, okay, and to those principles, I believe, you know, that will automatically bring out the good result. For those eight people, they don't profit at all, should they complain to God? My God still protect them, you know, and have a mercy on them as long as they do things according to, you know, the basic principle, good understanding, good way according to the truth, yeah. This is, you know, the same, when you study, you are not seeking for degree in your mind only, you just, you know, diligently study, you know, making effort for studying, and you will earn your degree in three or four years time, you know, naturally, it will happen, okay? Okay, so there are two things, okay? Profit is no our goal, okay? Number one, I would encourage, you know, number two, you need to do things according to truth, according to moral standard, according to the professional ethics, probably that would be the thing. I will give you an example, you are doing things according to the principle, in addition to moral standard, it is professional ethics, according to the truth, you just stick those things, good things will naturally happen. Is that right, am I right? Yes. Yes, okay. Okay, we will be bearing fruit very naturally, it's not something that, the goal that driven us forward and make us exhausted or, you know, spend all our energy. Okay, if you are too much of a goal, you know, driven person, and only profitability center, you know, oriented, you are not happy, you know. Okay, according to the we are, according to the, you do think according to truth and according to, you know, professional ethics and according to moral standard, okay? And yes, you are seeking for profitability, but you are not profitability center, you know, driven or oriented, yeah. I will reiterate, okay, reiterate, doing the business according to truth, moral standard and professional ethics, like very, very important, number one, number two, do not be driven only by profit center or profit oriented. You will see the result, we are bearing the fruit and the result in a very natural way. Okay, thank you.