 I'm Claudio Garcia, Executive Vice President of Strategy and Corporate Development of Lee Hector-Herson, one of the members of Brightline Coalition. If you don't know Brightline, Brightline is a global coalition of leading companies around the world led by PMI, the Project Management Institute, and Brightline has the purpose to understand better this gap between strategy design and execution, how much companies, how many companies fail in doing this bridge well. So I'm here in the Collision Conference, one of the best tech fairs around the world, in the panel that was built by Brightline to ask people their opinion about why, which are the big challenges in organizations to transform their ideas in reality. And here there are some interesting opinions about why that happens. There are too many strategic initiatives at one time. Seems that there's too much to transform today, I mean, so many things to catch up if you're in an organization. The second one here that is interesting as well is there's maybe a big problem because either senior leaders are not being able to make people feeling accountable to make the transformation, or people are not feeling themselves accountable to the transformation is projecting somehow to the leaders to make the whole thing happen. And there's a final one here that I want to comment that is who communication information sharing. The point is that would be always a challenge because in any kind of transformation there's so many things going on that there will be always things to share and catch up and communicate that not everybody will get. Another important thing is when people were asking what's the percentage of the organization's ideas and strategies that become reality. You can see that there's a concentration here. I would say an optimistic concentration here of companies that believe that all ideas and strategies they have are 50% of them happening become reality to 80%. So usually that is not in line with the research done by Brightline that suggests actually that 75% to 80% of all strategies fail. From the collision conference, one of the best and biggest conference tech conference in the world from Toronto, Canada. Glad to talk to you and hope you enjoy the conversation.