 What is up, everybody? Welcome back to the channel. This is the third and final video of this series This right here is the most important man. If you plan on capturing leads online or making cells online through Facebook advertising This is the most important Setting up your custom conversions. Okay. I always kind of give an example of let's say let's say my web Like let's just go to any any one of my websites You have your landing page, right? You have your landing page and then when someone clicks on this button Right, if they click on this button, then it brings them to an opt-in form, right? And then they opt in This second page is what Facebook wants to know They don't want to know your goal. Your goal is to drive them to your landing page to capture lead But what is your ultimate goal? Your ultimate goal is to get them here to the thank you page This page this URL is what Facebook wants to know. That's what you set your custom conversion around, okay? And this is super super important So in my case with my new funnel that I just set up It's these pages right here that I want to create custom audiences or custom conversions around, okay? It's it first starts with the web class So the web class so once they opt in they come to my landing page They enter their name and email and all of a sudden they're watching a webinar, okay? I want to create a custom conversion around this because again, this is a page After the fact this is a page that they got to and they only got to it By entering their name and email. Okay, they opted in so Facebook wants to know What is the page that you're taking them to it's this page right here now? When they come down and they click on the orange button and they add to cart Facebook also wants to know that page as well. Okay, because when I set up this custom conversion Not only am I gonna is Facebook gonna start showing me showing my ads to people That are most likely to convert But it's gonna also make sure that my ads are going to the most relevant people and my ad cost is not through the roof Okay, because I'm letting Facebook know I'm saying hey man These are the pages within my website that are the most important. Okay, I'm looking to get people here Okay, so I'm looking for people to opt in and get to the webinar I'm looking for people to click the orange button and get to the checkout and for sure I'm looking for people who can complete the order Facebook's machine is gonna start showing my ad to people who are likely to get to this page, right? So That's all because I'm setting up custom conversions. So here's how we're gonna do it We're gonna come into our ads manager. We're gonna hit the three lines We're gonna come down hit all tools and go to custom Conversions right here. Okay, once you click on that one It's gonna bring you right over here Make sure you click on custom conversions and then we're gonna click this blue button over here Okay, so now I'm gonna be able to name it I'm gonna I'm gonna let Facebook know what the URL is and so this one here is going to be Web class. Okay, let's name this one web class web class registrants Web class registrants. Okay, this right here Registrants, okay, perfect, and then that's the actual pixel and then the conversion event This is going to be We're gonna go lead. Okay. That's the actual event So we'll go lead and then the URL Contains doesn't contain or equals and I can go what I'm gonna do is I'm gonna come over here And I'm gonna just simply I'm not gonna grab the HTTPS or the WWW I'm only gonna grab the URL that that from my domain and on okay, and then I'm gonna bring it over here and I can go it contains paste that in and create Okay, so That's that and then what I want to do is I want to also Create another one for the add to cart. So I'm gonna come over here and I'm gonna grab this Copy that and I'm gonna click on the blue button again, and we're gonna go we're gonna we're gonna name this one TSRE ATC add to cart. Okay, and then that one this one's gonna be initiate checkout just like that and then contains That URL, okay, and then I'm gonna hit create and there goes that And while I'm at it, let me edit this really quick So web class, I'm gonna just simply Edit this Okay, so we'll save that. Okay, perfect. Okay, and then what I'm gonna do. So I got the web class Registrants, okay, I got the add to cart and then I want to go order complete These are people who have purchased. Okay, and I got to edit this page still, but there's there's the template There's the URL. So I'm gonna come over here hit the blue button and This one's going to be TTSRE Course Okay, and then I'm gonna go this one's going to be purchase Contains and create Okay, now what I'm also going to do is let's go back to let's see if I can add it here Web class registrants. Let's click on this and let's see if I can actually Okay, I wanted to add you I thought I can add in Let me see if I can do it this other way Okay, so if anything red web class registrants, let me just I'm gonna copy that and I'm gonna delete this and I'm gonna do it again Because I wanted to see if I can add a second one. So let's come over here T S R E a web class Registrants Okay, so this is gonna also be this is gonna be lead again as we did and then contains Let's go to I Want this one I might have to do this individually or actually perfect actually I can go Yeah, I think it contains I could put yeah perfect I could put this other one, okay So we're gonna go web class in progress Okay, there we go. So I want that and there it goes there. Okay, perfect. So that is the registrants Actually damn my bad you guys let me go back Hit create Perfect. So contains that hit done and those are the most important you guys those are the most important People who actually Registered and again, it could be for a webinar. It could be to download your book It could be to Schedule a call it could be anything when a person goes to your landing page and they enter their name and email What is that next page? That's the thank you page, right? What I'm telling you is create a custom audience or custom conversion Around that thank you page which in my class. It's the web class registrants, okay Also create a custom conversion around all those who add to cart Those are people who are who added to the cart, but have yet purchased Okay, so I'm creating a custom conversion around all those who landed on that And then I'm creating a custom conversion around all those who actually purchased, okay? And so that right there you guys most most important if you're planning on capturing leads or making cells online Set up your Facebook custom conversions first and then now here's what we do with these Now as we come over here to the ads manager and We go and run our next ad Let me refresh this real quick Let me refresh this Okay, perfect. So now as we come over here to the ads manager and we click on the green button, okay? 99% of the time if you guys are looking to capture leads or make cells online 90% of 99% of your ads are going to be conversions. That's why we set those up Okay, we set those up to optimize for conversions. There's only one thing. I'm looking for Facebook and that's to capture a lead or There's only one thing I'm looking for Facebook and that's to make a cell, okay? And so that's conversions. That's conversions a lot of people mess around they go engagement They go video views or maybe even lead generation. Some of you guys are successful at lead generation with this Objective brand awareness reach traffic now to start you may have to go traffic to get that pixel You know some data, but after that you're gonna go conversions That's that's the 1% the 1% you're running traffic ads to the landing page Okay, that's the 1% of the time and then after you start to get data to that pixel Then you're running conversions 99% of the time from that point on you're running conversion ads Let's hit the continue and then now over here. This is where I'm gonna be able to let Facebook know This is the type of person. I'm looking for okay a person who landed over here or a person who? Landed over here. I'm very I'm being very specific with Facebook I'm telling them exactly the type of people I'm looking for okay So that is what brings us to the second step Which is the ad set and you'll see this red and all we're gonna do is we're gonna click and we're gonna look for that Conversion that we just set up. So if I scroll through right here, look at this There's the one TSC web class registrants TSC core students or I can go lead or I can go initiate checkout What I also want to do is I want to go to that four days left and let me refresh this actually it should be up now But this one should have been over here as well. Actually that one that one's in the lead one also so that right there you guys it'll be it'll be TSC TSE core students or the web class registrants and What we're missing is we're missing Actually, it's the lead the lead I think that's the one that we set up under There's the add to cart. Actually, there's the TSC add to cart. Okay, so there's the TSC add to cart Let's go to let's refresh So all I got to do is I got to just refresh this pay or bring it back up And then it would have been it would have been available. It would have been rather than being green It would have been or rather than being red. It would have been green I don't think it updates it right then in there, but let's see. So there's the actually there's the there's the TSRE ATC that's the add to cart, but it's red. Let me come back to campaign Conversions and let's come back and let's see if it's actually green. You want to always refresh the page So let's see if it's if it's green if it's showing up yet. So we come over here and We go Okay, so I guess it still needs it still needs a little bit of time. That's fine. That's fine But it's right there. It's right there. So as as I'm saying as we start to bring traffic and data to the pixel Then those will start adding up, you know, and then and then what I'm going to do is I'm going to go I'm going to go Facebook. I'm looking for people Who who are likely To land on The order complete page. I am optimized and I'm telling facebook I'm running conversion ads to get people to that page finding more people Like that that are likely to get to that page and that's conversions. You guys that's custom conversions That's optimizing for conversions and that's how you crush it with facebook ads. All right, guys So i'll see you in the next video over now