 Hi, everybody. It's great to be back in Asheville. My name is Judy Knight, and I think Asheville is near and dear to my heart because I'm the organizer of WordCamp Atlanta and along with a trustee committee that I couldn't do it without. And we kind of were the godparents of Asheville's WordCamp. And last year I did the keynote for this WordCamp, which was the first keynote. I speak a lot, but it was the first keynote that I had ever done. And I was really, really nervous beforehand because doing a keynote is a little different than just telling somebody how to, you know, add a post or page to their WordPress site or whatever. Regular, you know, regular tutorial types of talks. So this year Lydia asked me to do this talk on how to do a promo video for your website using iPad for iMovie. And she got that idea because we just launched our Nutrix website, which is my small agency boutique agency in Atlanta. We just launched that, and I did a video for the front page, and I did it myself. And so she thought that, and I think I wrote about it, and she thought that would be a great idea. So that's why I named it C1D1Teach1, because I've used Camtasia and you know, ScreenFlow and different webinar recordings and things like that, but to actually plan and do a video for my website, this was the first time, was about a couple of months ago. So I said yes, and then I've run into all sorts of problems because I did every, the slides and so forth, but I said, well, I have time to do the video of showing you how to do the the actual editing. I have time to do that because I'll be on vacation for five days. So the people that we were staying with didn't have internet because they're in the mountains. So that was that, I said, well, I'll just do it when we get to the bed and breakfast. Well, they had bad internet, and so I was like, I'm sorry, you know, and then so I said, well, I'll just do it when we come to, when I come to the UNC. And they all have good internet. Well, they did, but I have to mirror. See, it's a multi-layered thing because to show you how I edited on the iPad, I had to mirror the iPad, so I needed this mirroring reflector to program to mirror it on my laptop and then to record it. Well, there's some kind of thing blocking the mirroring program. So then Julian set up my own little network so I could, you know, whatever, and that worked okay, but it's a little scratchy. So I just know that just like doing the keynote was like a lot of prep. I'll be damned I was going to get this done and I did it about one o'clock, the part about editing. So that's why I named it see one do one teach one. That's what they do in medical school. They see one do one and teach one. That makes you a little nervous. So, and what, who better to tell you how to do it than somebody who doesn't know anything, I forgot, we're PrestiVee, doesn't know anything and had to learn it, so I know how to do it the easy way. So that's what the talk's about. So why use the iPad? Well, the iPad, oh, let me get my trusty iPad out. The iPad has a fantastic camera and it's bigger than a phone. So that's really nice. Like when I would sit there and do the video, I could put it on a tripod and I'll talk about the equipment. I could sit there, put it on the tripod and put it on SelfieView and do it myself. Now, I figured that out after my son who works with me does websites, he works at New Tricks. He was holding it for a while because the tripod hadn't come in the mail yet. Well, he was getting, he was like, anyway, we were in a little snit about, you know, he wasn't holding it. It wasn't firm enough and whatever. It was so much easier after he left and the tripod came in the mail and I could set it up and I could do it myself and I could make sure I was framed right. I could make sure that the hair wasn't sticking up at an odd angle. And so that was wonderful. So I attached this to a tripod and sat there with the lights and did my own shooting. So the good part about that is that once the clips are in here, you can edit it right from there without having to move them all around. As many of you have noticed when you're trying to move stuff from one place to another, sometimes it works really easily and sometimes it's like a real pain in the neck. So having most of it already there was a help. Why use iMovie for iPad? I found this out the hard way because I first tried to do iMovie on my desktop and I was like, this isn't easy. And somebody said, oh, well just do it on the iPad. It's a lot easier because it is a smaller program. They only put the parts that you really need in iMovie for iPad and they leave all the rest of it out. Well, there wasn't anything I wanted to do that wasn't in iMovie for iPad. So that's why I did that. Equipment, the iPad. And the iMovie is free. The iPad, I just got a new one because I had an old iPad and the camera wasn't as good as my phone and I bought, I sprang for the new one, but it was like $4.99. So then iMovie is free. Then we had the tripod, a mount adapter to put the iMovie, I mean the iPad on the tripod, a microphone and some lights. So I already talked about that. iMovie comes with your Mac and you can import images into it. You can import audio images, whatever, into it, but like I said it's so much easier to have all your video clips still in there. I have a tripod that I got from Amazon and it cost $23. And that was great. This little adapter doodad allows the iPad to connect to it and it's got the screws. The microphone, the one I got was $20 on Amazon, but as long as it's omnidirectional and it, I didn't even get the wireless one because I was going to be pretty close. So that was good. The lights, you can get lights for as low as like $50. I mean you can make them. There's lots of places that show you how to make your own lights. Of course you can, it shows you how to make anything. Make your own lights, but between $50 and $182 actually goes way up. But this little package that has the two side lights and the, I forget what it's called, overhead light that makes your forehead look better. That package was $182. And that has a whole bunch of lights in it so you can adjust how much light shows. So with all of that, I love equipment. It's the easiest part. With all of that in place, I was ready to decide what my script would be. And so one of the things that I really wanted to do a video on my website for was for conversion. I've been looking a lot at conversion and it really helps for somebody to have an experience of you to make that decision to work with you. So I was wanting to do that video about that. And I guess I can, let me put this here and see if I can juggle and pat my head at the same time. And I don't have, let's see, let's see I can do this. That's in the wrong one, but this will work. Well, let's see if I'm on the right internet. And now if I do, new tricks, yay, technology. Okay, so notice the ears. So you come down here and... Hi, I'm Judy and I'm a founder of New Tricks. We've been designing the website and how we make a way where you can attract people. So that was my fourth thousandth edited version. But now that I've been practicing these others, I've probably, I've got one that's down to 48 seconds. It's even better. You could drive yourself crazy. It will never be perfect. That's the, so you have to just say stop at some point. Let me go back to my slides. So that's where I started. So I needed to, I needed to come up with what I was going to talk about. I'm gonna skip ahead from, let's see, where am I? Writing the script. So what's really important is that you know what the purpose of your video is. And that if it's a promo video, you really want to speak to your client's pain points, you know, your target market. We chose to really speak to people that already had a website because they hopefully already have some money because they've been in business for a while. So they already have a website but they're really tired of it. It's not working for them. And so that's like our best sweet spot of a small to medium sized business that can't stand their website anymore and really wants not just a pretty website but a website that works to bring in leads, customers, business. So you need to know those things in order to, you need to know who you're talking to and what your message is in order to write your video. So you also need to know what your brand is, what your style is. I have this little thing. Let's see. This is Jason Swank. Anybody know him? He's in Atlanta. And he's got a video with a cat. Now I just listened to Tim Ferriss talk to somebody who he did this research on dating sites on which images of men do women like the best. And they were all wrong. It turns out it wasn't, you know, the muscles or the even the smiles. It was a guy with a cat. So I don't know if Jason knew this when he did this. The cat wasn't happy. So anyway, you can see Jason's video later, but you can see you can play around with it. You can have some fun with it. I mean, you know, Jason doesn't put makeup on. He hardly shaves. You know, he's got the cat that makes up for a lot of things. So but you have to figure out how you're going to do it. Are you kind of, I mean, our website has a lot of the dog stuff on it and whatever. And I thought that I needed to balance it out with a little bit more seriousness since we already did the, you know, kitschy thing. And I could have had the dogs. We have three basset hounds, but I didn't do that. So you want to build no like and trust. So you have to spend some time figuring out what can you do in that video that's going to give them a little bit of sense of who you are. A little peek into who you and your company is. So writing the script, when I first did the script, it was three minutes and I taped myself and, oh, I was bored. I mean, I couldn't even stand to listen to it. So that was, I knew that was way too long. So I started weeding it down and got it down to about all little shy of two minutes. And I went and talked to a friend of mine who does these, Mike Stewart. He's like, was coaching me through it a little bit. And he made me whittle it down to a minute. And I thought, but I can't, but what about, you know, every little line was precious? Well, it actually wasn't because if somebody zones out and doesn't finish watching it anyway, because it's boring them as much as it was boring you, they'll never listen to it anyway. So short is good. It's kind of like the headlines, people only reading the headlines on the web. So what to include? So you, in some sort of order, you need to introduce yourself in your business. You need to call out a major pain point of the target user. You need to explain how your company can provide nirvana for them. And have a call to action that tells them what next to do. Now I'm in the, that's not the best view. So scripting the shots. Don't try to memorize it all. This is another thing I was doing wrong. I was memorizing the whole thing. And then it would be like, you could see, I'd be like, what was next? And no, he said, chunk it up and then do like an every other section with b-roll. So don't try to do yourself sitting there the whole time. Add some b-roll behind it, which then splits up the sections. So then you can record a section that's like a sentence or two. And hopefully you've got at least that much memory to do that without having to be searching for your words or looking at trying to look at a teleprompter. You can always tell unless somebody's very expert. So if you chunk it up and figure out on the sections, like when you're introducing yourself, you want to be looking at the camera. That's the part like you want to be there. You don't want to have b-roll. But the interspersed part like, oh, and Judy Knight of New Tricks and I Could Show My Logo. And then that also provides a transition so that if I just did a bunch of little snippets of me online, it would be hard to stitch them all together, edit them all together. So you need to make your script and start thinking about how you can demonstrate what kind of images you have that can demonstrate the b-roll portion of your story. So you can use, there's lots of, if you look at, if you Google storyboards, there's lots of images that you can get and you can download a lot of PDFs and people who have done storyboard, written out storyboard thing. But it also works really well to do it on PowerPoint or Keynote. So I made a shortened version for what I'm going to show you today where there's clip one is Judy on camera in front of a wood wall with plant and then it says, hi, I'm Judy Knight. Clip two is end of the introduction where I say founder of New Tricks and I'm inserting an image of the New Tricks logo. Step three is me with plant on camera again and this is what I'm going to say. Step four, I'm going to address the pain points with a voiceover and insert a slide that I created saying the exact same thing I'm saying. I just made a PowerPoint slide with my logo and those words. We believe that the end result of a web design should be blah, blah, blah. And then a call to action. If you'd like to find out how you can have your website get the results you want. So that's my shortened version which actually, like I said, think it works better than what I have already. So you get that all together. Then you find a location. You know, I'm sure you've seen people online who have the worst backgrounds for their messy house or some ugly corner look like they're in a cell block. Pay attention to that people. Actually, look at what's in the background. Set up your tripod with your iPad attached. Set up your lights. Check your set with the iPad to see if the background and lighting are right. Clip on your microphone and test the whole thing. Oh, do the iPad horizontally. And the interesting thing is when you do iMovie and you set it up, when you're looking at selfie view, when you see yourself, you can put your finger on yourself and a little box on your nose and a box will show up. And if you press on it, it will focus it. So do that. Then press record. Sit back and do your clip. Then stop the recording. So, and then test it. Make sure that you didn't do 15 of those segments without turning your volume on. And I did it so well. So, you know, test one before you do every single piece of it. Have your script nearby so that you can, again, you might want to print it out big and tape it up, but so that you can look at it, hold it in your memory, and then shoot it without having the teleprompter or actually looking at it. Oh, this is a big one. Smiling. Gosh, I don't smile enough. I didn't really know that, but I'm not a smiler. And my friend Mike said to before each section to smile and let it smile enough so that I have something, you know, so that you have enough to clip and to hook the things together without having these odd faces. And boy, when you're editing, you see some really strange faces. So smile at each before and after each section. That was the part about the little yellow box. Look into the camera, say your lines. Go through each section. You can go ahead. How I did the voiceover ones, you can do it two ways. You can, the way I did it was I actually just read it on the parts that I knew I wasn't going to be on camera. I just sat there and did the same thing, but I read it. I didn't bother smiling or looking into the camera. And that made it pretty easy for me. You can also just drop your B-roll image in and record later. Do a voiceover recording, but I thought that was harder. So it's easier to detach the audio from the video and just move it over and put it under your photo than to fool with the voiceover later than your voice is consistent all along too. Yeah. And so after you do it, make sure that everything's right, then finish shooting all of your clips, and then you're good to go. I mean, for that round, you go look at it really and you just hate it and you do it four more times. So that is how that happens. Let's see. So now this is... I'm recording this for them to edit the video. So this is the little movie that I did. Let's see. This is the... Okay. We can't really hear... Where is it coming out? Okay. Whoa. Back it up. Back it up, Judy. Okay. These are videos that are currently on my... In my camera roll, my... These are videos there. Who's that? He's trying to make it work from a mirror. It's never really that great. I can click on... Click tap on one of the images that's left with my finger and I can decide by pulling this again how much of it I want. I don't feel like that I could play that piece at the end or no. So what are the numbers? Oh, and when you're watching this, some of the words aren't going to be matching, but they are in real life, but they're not because of the way I had to deal with the internet here. But I'll show you how it actually sounds later. Right there. I wanted to make you choose one. But now I'm right in front of this screen and I can see from the top, I have this little... One of the pictures that's written has a video for those who are audio. So if I click when I want video to open it up, I can see that those same films that are currently in my camera roll, on the iPad, I can choose photos and which photos I have currently available on my iPad and also the audio. So I can see different audio clips and I can actually choose some videos. And I go ahead and pick this one. And because I have a great time, it is the one that I wanted because it's where I'm introducing myself and I want to take the beginning part of this. And use that for creating a new movie. So I'm going to just play it. I want to see where I want to stop that new part and I think I want to stop it before it starts the same thing up. So that's it. So now you see the white, the white one. That is called the same art. And I just cast the clip and all of a sudden this black line down the block shows up into the left hand slot with these scissors. And the right hand, I have two options that I can do and what I'm going to do with this and what I'm going to do with this and what I'm going to flip this and then I'm going to select this piece, the second part, and I'm going to push this down the link. So now I have a white one. I'm going to do mine. I'm going to do mine myself and I'm putting all of that connected with this image that we'll see how color is that on this. I guess we're saving this step. Okay, so here's what we want to do is find the next part of the video. And I think it could be this one, but I can't remember. Yeah, that's good. This one. And I'm going to pop that down here and it's going to say... Note the words are out of thing. I know that that's going to go about here. So the next slide that I want to do is I want to bring in a photo that I've already taken. Now, so that it's just one image I'd already made track of it to be longer. So if I was going to bring it in, it might be shorter than that, but doing this, this is what happens. You make it be longer so I can take this and look at it and I can make that whole thing be long if I need it. I'm dragging with my finger. This is what it was. And then I made it longer. And I know exactly how long I've been needed, but in how it starts moving, you see how it moves. Well, if I selected it... Ken Burns effect. by tapping the video in the editing box. And for me at the previous screen, I pinched the position of the start. So you see how I'm pinching. I'm taking my two fingers and I'm pinching. And I'm putting it down here. I wanted it to start down here. I can pinch it and start down there and then I just said I wanted it to move up here or I can move it around because I pinched the position of the start and pinched the position again. And I had a color on it, so I'm not going to pinch anything. And I'm just going to do what I'm doing now is just going through my finger through our whole video.