 I think reef safe is important just because there's a lot of awareness these days and whether you're an established pro or a mom or a surf dad or a kid, everybody knows what reef safe means now. People are aware of what we wear on our skin and whether that is going to affect the reef or not in a negative way. The reef supports a ton of sea life, especially where we live. The reef is everything. It's what gives us waves. It's what gives us food. Everyone's fishing. Everyone's throwing net. And so reef safe, we want to take care of the reef, we want to take care of the earth and the ocean and it's just a very simple way to take care of what's important.