 It's the Metwork! And then TikTok star Addison Ray is the latest on the Spotify exclusive podcast conveyor belt. Obviously they already got Joe Rogan and they've already got Michelle Obama and now they've got the second biggest TikToker on the planet. So all signs pointing towards an absolute powerhouse for the podcast on Spotify, the Netflix of audio mantle looks like it's well in the way to go in that way. Yeah they're killing me man. Like I mentioned to you earlier the most interesting part about this for me is when you take this fledgling TikTok star culture the two platforms that so many of them are going to YouTube and Spotify but they're going to Spotify for artists traditionally but when you take that level of influence on the platform and make a podcast with it you're going to start having a lot of kids listen to podcasts and that is not a normal behavior all right the primary behavior of kids to just listen to podcasts and so it's really going to open the door for people to listen that would never listen before not only age-wise but even from an entertainment standpoint because that's been happening like as a whole where podcasts really in so many ways had more of this informational very conversational boring you know educational association with it you've been seeing more and more entertaining podcasts and creative approaches to them where they're almost telling stories which is actually a throwback you know everything is reinvented so if I used to listen to like radio Disney when I was a kid and they would just be telling stories on a radio but they um like when they don't want to say when you have an Addison Rae who knows it's probably going to get they're going to have more and more people and just her influence alone is going to put in a standpoint where other TikTokers are going to want to do it whether Spotify signs them or not right they don't want to have their own podcasts so that climate is really it's going to get very interesting um like a lot of them already use Spotify but the fact that it has the potential to truly impact behavior and make podcasts a thing thing this is yes if you haven't gotten the game it is like yeah okay Joe Rogan was in it for like 10 11 years or whatever it's like yes you should have established if you wanted to cash out and look at it as a cash cow because uh because podcasts take time to build but there's still a lot of growth in this podcast thing that's got to that's to come it's obviously also excites the investors in Spotify because they're now experimenting with you know rolling out the video adverts and videos on the platform so it's going to increase their revenue yeah so this is a real next step now for Spotify to really start making some some profit because of this you know all the ad options now there you go profit profit profit I'm telling you man like that's how I know like artists look man y'all know Spotify wasn't the best in the world for you you weren't completely happy don't expect it to get much better because if I was running a company based on the things I'm seeing like I'm like I wouldn't care about artist either from that standpoint not be like using all the happy like no just from a strictly business standpoint my focus would not be artists based on the opportunity they have at hand like that just makes me laugh because we go back to when Daniel Lake the CEO made a statement that he wants like it's all about the artist we want a million artists to live off Spotify and that whole that's the whole that still made us the company ethos a company vision but no signs really point towards that there's been no more real like notable artist features other than that COVID-19 fundraiser pick that really left a lot to be desired and that's been the only thing like uh haven't you know the ad market's not been opened up for you know the smaller smaller artists you still can't pay to have advertise on there so yep hey my priority that's the thing about business as the climate changes new opportunities arise at any time a shift can and will happen when it comes to those mission statements right yeah and that's why it's a shame that rezzo is being stored as well