 Good evening to all at the Indian Digital Marketing Awards 2021. What I recall from the day when the jury got together is that firstly it was a packed day because there were so many entries, perhaps more than should have been there in the first place. In fact, one subcategory had 27 shortlisted entries. But overall I think the delight of seeing some really magical work across many categories is what made the day very enjoyable and rewarding. Most of the winners were eventually selected unanimously by the jury but after a lot of discussion and deliberation and in some cases that meant making tough calls with the choices we had in front of us. We did not award bold in all categories because the jury was very keen to reward only high quality work and I think that was absolutely the right approach. What was a revelation to me was that many brands in the BFSI space had some of the most creative and clutter-breaking ideas which was really good to see. So my congratulations to the winners of Meddakutt as digital becomes more and more a part of all consumer lives. Celebrating great work is a great way to keep raising the bar. So all the best and stay safe.