 This is the world, and these are the people in it. Non-communicable diseases such as cancer, heart disease, diabetes, and respiratory diseases will cause 6 out of 10 people to die. 96% of the world has access to mobile phone networks. That's 96%. The problem has a solution. WHO and IT are working to reduce the world's NCD burden with the M Health Initiative. Mobile-based interventions have helped smokers quit. The M Health team will take these successes and, tailored to each country, apply them with the help of national governments. M Health helps diabetics monitor their blood sugar. M Wellness helps one keep track of diet and exercise. The first intervention to be applied, M Cessation, is already helping people quit smoking. This is Juan. Juan is addicted to cigarettes. When he needs tobacco, he texts Crave. Instantly he gets reminded why he shouldn't smoke. And again, and again, until finally Juan doesn't want tobacco anymore. This intervention is repeated throughout the country until every risk factor is taken care of. This example is placed into the M Health toolkit. When another country wants to implement these best practices, it will go to the toolkit. It will then send back its own best practices. This creates a cycle until the whole world is covered. Thanks to M Health, people are able to manage or prevent non-communicable diseases and live healthily and happily. Brought to you by the M Health team, a joint initiative of the WHO and ITU.