 In the next ten years what we will see is a fantastic shift in power from West to East, from North to South, from the old countries and old industries to new countries and new industries to the heavy industry to the digital industry. So a huge transformation which will really change the centre of the world. So everything will change and will evolve around all these changes. The last thing that I would like to underline is that instead of having a bipolar or a tripolar world we will have a multipolar world with a strong role for some countries of Europe, both the US, for China, for India, for South Africa, Russia and Brazil and some other countries. So the idea of the world is one is something which belongs to the past. What will drive change in our industry is people. What we do is to communicate with people on behalf of the brand and to connect brands with people and as the world is changing and the behaviour of the people are changing and as Internet, digital are immensely changing the attitude and the behaviour of the people clearly our business model will be upside down and we will have to change and transform everything we do. That is very exciting and this is something which really is not only challenging but it is helping us to innovate, to change and to build a totally different model. What it will be, honestly, I don't know, what is interesting yet we will be inventing it as we will move ahead. This is probably the most difficult question. Innovation is what we drive society, innovation in everything we do and also because we will have to face scarcity of resources. Oil will become a very scarce resource energy will be very difficult to create and to transform. The idea of using more nuclear plants is something which will be very difficult to implement so therefore we will be facing a lot of huge difficulties and problems while at the same time people will resist to some innovation like for example GMOs. All this is leading us to more innovation, more creation, something which will really shape the new world. How we can do that? There is not only what we can find outside the large corporation because most of the innovation today came from small startups. We have to find ways to create more innovation from within, to change the financial model, to change the incentive model, to change the way we are compensating scientists, researchers, the people who find. So I think that innovation will come from within and the best way to build it is to probably dramatically change our compensation model, make all the people who are creating the new world partners, make them shareholders, not only stakeholders, shareholders of the future. The first thing that we have to do because we are communication people is to be ourselves exemplary on everything which is linked to the social responsibility. We have to be responsible in terms of environment, responsible in terms of compensation, responsible in terms of the way we are educating, helping our people. And if we are ourselves exemplary, we can help our partners with whom we work to communicate on CSR in a way which is different from the past. There is a lot of cooperation while doing a lot of things and they are doing pretty good things. But this is not well known today and many of them are investing a lot of money. And I wouldn't say that it is wasted money because they are doing a real thing. But the problem is that they are not like a train taking the bandwagon with them. They are just doing this on their own and what they should be is a kind of traction for other industries at that all the partners will build something which will be much greater because of the fact that we are combining our effort. And this is where we as communication partners can enhance the strength of what they are doing and we can create glue in order that they can do it at a different scale.