 The usual operational updates and then we're going to do quick two-minute reports from the different committees We have an agenda item on marketing we're going to look at the licensing working group work, which we then hopefully get to approve and then there is a section from the You know around new board members You know I like the new board members Okay, we're going to talk about that here today. Sorry the governance topic Yeah, I believe that it was supposed to be a An online vote, but if you want to talk about it, I can talk about it. We'll see how much time you have maybe Excellent All right, you ready Devin? Okay, so the four packets this month in January looks as full of KPIs and metrics from 2014 because Last time we'll see the metrics in this format I do go throughout but just wanted to highlight some of the Some of the things that happened in 2014 as a whole because I think we have a lot of growth and a lot of change in the year and we could talk about December on its own, but It's supposed to be the end of the year right with back and yeah, so we did so a few things to really highlight and underscore You know people a tech team in 2014. We went from two people working on engineering for people at work to 11 and a half Um to the whole person just works on half-time and that is huge and the amount of work that they have been able to contribute has been really remarkable given the fact that It really wasn't a fully staffed team until until really Q4 this year. So We did that and they've done they've made some really important important contributions this year You know working on commit messages profiles in particular have gone through a complete metamorphosis and continue to evolve and I think that That's the way that we can use profiles to you know instead of contribution and some of the other conversations We want to have the projects have been really Have been really impacted by the work they've done and we've also been able to contribute to a couple of important release blockers for people eight So that's great. But the most important contribution I think from the engineering team is to produce a roadmap for what The order will look like in 2015 and the work they're going to do And getting a vision out there for our key volunteers and the rest of the community to understand And and so they know where the focus is and they also know how they can contribute to that vision I think it's been really key. So the work with that engineering team with the Working groups to produce that has been really impactful and important Of course also in 2014 two big Drupal con events in Amsterdam and in Austin so Over 5,000 people between those two events and put the planning together to bring us to Bogota in February or Bogota To be at the right place So, uh, I think the big innovation on the Drupal con is that we really started You know, we put a lot of measurements in place this year to try to understand better what the levers are for success at those events And to really begin to reshape our thinking around the cons We have a lot more data now than we did in the past and we're just starting to apply that learning for 2015 and beyond We also launched Drupal jobs this year, which is something that the community really asked for And is also part of our plan for diversifying our revenue and making the organization more sustainable on a whole And there's you know, lots of work to continue to do on that. Josh tells me every day I think we need like six months more work of development and people jobs You've been saying that for six months now Yeah There's a lot more that we could and should be doing with that But it continues to sort of steadily grow organically And now that we have a product to learn for that on staff in carries at the back of the room I think we're going to see a lot more progress on that front And and you know leading into a week We really did put more brown work in place to diversify our revenue streams And I think that that's important both for the sustainability organization like I said, but More importantly because there's too much pressure put on the cons to deliver to the bottom line of the organization And that means we don't have the freedom to really design those events to do what we need them to do all the time, right? like there's a non-revenue related There are non-revenue related goals for that for those events But we aren't really able to try to experiment with or focus on When the bottom line matters so much because there's such a huge part of our Of our budget so so this is going to be really key for us and allow us to Read bank cons, I think so much for your way Joe and the marketing team put out a ton of content this year and also tried to expose content We have much more broadly. So we have all these amazing landing pages that Curate and collect some of the best content from the Drupal universe out there Again, I think a great collaboration between what the community does and how the association can partner to make That happen, but then also actually created amazing content on those On those sites as well, you know, how do you how do you use Drupal for media sites and you know other topics like that? and those that content has really helped to Start to drive more traffic in a targeted way across the site Which I think is going to be really useful for us in understanding who our community is and also then you know spreading the word and enjoying people in the future. So There's a lot of messages there and then some of the most foundational work. I think we did this year And and this you know really driven by the board is Really seeing a new vision mission and value statements for the association We're just so much closer to understanding what the work is that we do and why we do it and how we do it because of those things and I think it is I know it's really impactful for the staff to have those tools To reflect on and use in their planning and decision-making. I hope it's really useful for the community as well. So We did a lot this year My name is amazing to see all that spelled out. It's like wow. I didn't have any of that this time last year Yeah Yeah, I just I want to underscore. I know we have throughout the year Like we're super not relevant with the you know, not from our store for plenty of stand for example, right? Like there's lots of things that happen that weren't great But I think um, you know, I hope I hope the biggest thing is that the community that we are a part of understands that You know, we're going to make mistakes along the way But we're earnestly trying to learn from them and to execute better and better as we go And I think that the partnerships that we're forging in the community to do all of this work are helping You know reset those expectations So yeah, so we got a lot of work done and and just to underscore again. It wasn't just staff. We worked with the community and all of this You know scores of volunteers put in a lot of time and effort to make all this happen And it's been a real joy to get to know the folks and and work closely with them. So I just want to thank them for their time. So That's really the big the big takeaway I did want to point out just a couple of other things to particularly on the engineering side of things from from the well mission objectives for the year To see, you know, we do not have audited numbers yet I think we wouldn't consider any of these numbers final numbers things will shift Some of the details will shift, but you know, hopefully not any six-figure kind of shifts, but any like Four or five figure kinds of shifts. That's reasonable As we actually close out the year and work with our accounting firm to do so Um, but we revise our budgets to you know, better reflect a lot of reality in the middle of the year to set an annual goal of a deficit spend of five hundred sixty four thousand dollars and As we've talked about in the last couple of months, we're definitely going to be that Fairly significantly, which does in fact put us in a decent place for the 2015 budget that we passed So we can all feel comfortable about that Um, and that is good stuff The one area on the finance side, uh, where we're in the yellow is the For the non-con revenue. We had a little bit of softness in the Supporting partner, Drupal jobs, a couple other places. We didn't quite get to where we wanted to get there Um for the non-con revenue, but it is still significant growth year over year We're on track to continue to diversify revenue in terms of part of strong community We shot for eight thousand folks that was based on a huge oxen goal number that we did not make But we still you know over six thousand people engaged in our programs this year, which feels fantastic Our membership numbers I think we're figuring out the ratio of number of members and how that corresponds to revenue a little bit better So the overall number was down From the goal, but our renewal rate hit, which is great So people are coming back at the kind of rate that we want to see to be able to sustain and grow membership Which is fantastic and revenue Revenue for individual and org memberships exceeded goal this year. Um our supporting partner memberships We did have a little quarter quarter softness around that so we're in orange, but But we still uh, even that number again, uh, although it was soft on an overall goal is an increase year over year From 2013 to 2014. So it continues to grow Um lots of camp fiscal sponsorships And then Drupal adoption these like these are staying the same that as we've seen all year, right? Until we have a Drupal 8 we're not going to have lots of Drupal 8 sites those kinds of things um, so we talked about a little bit attendance is low we had but we we really um We set some metrics here and started to understand who's coming to cons We know who that audience is in a better way now the method goals we set but more importantly We really understand what that audience is about And the one area for us was the the net promoter score to sort of understand what our baseline was We set a number of 70, but we're like shoulder shrug. Who knows what that's going to be because we've never tried to measure it before um Often was 53 yesterday. I was 25 we talked about that in the past um in One area to highlight is going to be Bogota which is coming up Drupal con latin america uh in in uh in true latin fashion those registrations are coming in late I'll be later five Really actually did start to pick up um after the new year specifically after the sixth which was one more religious holiday We had to get past after the new year Yeah, uh, and so uh things are definitely starting to pick up Number last night. I can't remember like 143 143 who made that um registration. So Again our goals to get uh, you know to 400 um, I actually have this thing where i'm like that seems possible to me I imagine we're gonna have a lot of walk-up registrations, but um, you know, it's probably likely we won't hit 400 but we're gonna get In the several hundred kind of range so How many do we need to since late registrations are more expensive Probably do we need to make our budget work? one of the things we decided to do is to extend the regular registration rate at this point, um, because the difference between early Early regular and late is only $10 at a time because it's such a price sensitive market So it really doesn't help us. Okay, great. You know to to get that the registration money a couple things that I really That have happened here This year, uh, we put a half a person A whole person at halftime on on Responding to Drupal dot org support requests. Uh, so liz has been doing that the uh, we opened up an official channel with The support software we use and she's also in the cues One great advantage of that is that people's sort of like issues like, you know, password related and other kinds of sort of simple Issues that are a, you know, one of those like chores for volunteers But you know the stash and just sort of pick that up like those things are getting responded to really well and quickly now Um, so we're actually, um, we're getting it You know 82 percent of issues within 48 hours these these sort of core issues much better response time than we have had previously um The added benefit of that has been that she's been able to feed, you know What are the themes from those issues to the Drupal dot org engineering team? So she takes part in the readings and is able to say like, you know Hey, have you thought about this because I've seen this issue over and over and over again, which has been great. Cool Uh, huh The issues around commits contributors comments those things are all Driven by the cyclical nature of a release. Uh, so those have been in the red all year and we finished out the year in the red for sure, but we are Um in the green is some interesting areas. So for the like rolling into december Test spot before much finally got good enough to beat our goal on average for the year So I'm really thrilled about that another key collaboration between staff and community members and the staff taking on the Existing architecture and really being able to focus on that While the community members have been able to provide guidance and support but also Instead of the day-to-day maintenance, but also be focused on re-engineering test spots to be, you know To begin with I'll give you two cool stats on that. Please. Yeah One cool stat is that's a year average, which means it really was awful at the beginning of the year And by the end of the year we're just a little over 20 minutes Which is pretty awesome. So 60 started where? 20 I think he's over 100 Um, and then the other thing I was going to say is during the recent global sprint Uh, we actually uh, we we had global coverage Our developer in wales was firing up Go wales We had at one point 20 test spot machines right, which that's not a single test on each one of those But it's it's the most we've ever done at a time So we were able to scale up to that as the need demanded and scale back down and it was really really successful Yeah, holly your your buzzword bingo That it's been dropping dramatically over the last few months. Um as You know, we're fully staffed on the engineering and the guarantee now In august it was 3.5 seconds And in december it was 3.08 right so And every month from, you know, august it was dropping As we improved hardware we moved some services over to Um off of our own hardware and on the other tools we know the influence cd and all those kinds of things helped contribute to Better page response time. So we didn't get it for the average for the year But we did hit the goal by the end of the year which felt really good to get there And we're shifting to reporting those as health metrics next year So it's going to be percent change month to month and the goal is a monthly average not a yearly average and aggregate because Yeah, that's kind of I'm sorry, can you help me understand the three seconds is that I go to load a page on the front page of Lettuce three seconds to load. Yeah, it used to take over three seconds Please take like four seconds to load. It's time to first bite. Yeah Three seconds is time in first bite No, three seconds is full page load 300 milliseconds is time to first bite. Oh, okay, and uh the last metric I want to point out in google.org We have this percent of developer satisfied with truth.org Which is a metric we're only capturing annually right now I think we've discussed the rolling over to an nps score that we collect at various points along the way Repeatedly throughout the year, but right. We did a survey recently asked a question And 95 we can put them in the satisfy bucket Which actually aligns with user research We did which is that people feel like it like adequately doesn't be needed to do and that is not to say that people Don't find little things all over the place. They want to Just punch them in the face. It's not the right word, but like Only 260 responses to this question on survey, so you don't take it as a whole But it does like I said it aligns with the user research that we did Is there a selection bias here? Like did we ask the question on drupal.org and thereby eliminate asking people on github and stuff like that No, we drove people to the survey from all over the place social channels Email we did drive them from drupal.org, but the traffic from there wasn't Noticably higher than anywhere else. So okay, I would say that's yeah, but that's okay because drupal.org is for drupal.wear Like the developers You know they have to be drupal wear users. Yeah I mean like we don't look at that number and we're like, oh good. We're job is done But just like Jeff has stated in the past that his whole team hates it and You know like and so I'm just curious like Yeah, is that a widespread opinion and we missed it because anyone's listening? Yeah Like people don't want anything to change right and satisfied is kind of in drupal word right like yeah And if you think of it in the context doesn't do what you need it to do Yeah, if you're doing most of your development github and you get what you need from drupal.org You could be perfectly satisfied, right? Yeah, that's a good point. So there's not lots of ways for us to look at that Yeah, so it's just but it's an interesting number to look at for us to then like you know problem other questions Would be interesting to know how to be other personas feel as well. So this is developers, but We have that data or not actually I We do have the data on this and it doesn't Span out to the full 260, but this isn't just developers the list of people that reported to this and the Roles that they identified themselves with is something like I can't remember the breakdown I don't know data points. Yeah But it was a good exercise to go through So that was an issue I wanted to talk about. So drupal.org back in the same place We've been talking about all year long. So no surprises there And Let's see The rest of our our metrics this year, you know, uh, global training days Community summit all those kinds of things Good, we're going to continue to look at how we push some of those goals forward in 2015 Um marketing, um, again, we talked about membership Already in the given key objectives, but on the marketing side Um, you know, again, uh, our metrics here that we set were based on the exception of the launch So we didn't get really anywhere near any of these goals for the year but the The marketing team said it was all of that branded content the landing pages all the things they've been setting up They really they've really set themselves up to be able to support A drupal 8 launch and all of the content around that in a much smarter way Which is fantastic, you know, it's not like we just have a d8 landing page at this point We have a bunch of persona based landing pages specific use case kinds of pages on the site content that supports it so When d8 rolls out, we've got an infrastructure that we can go on to help support that launch so is that Something that remains fresh and ready to go and then Related question is it Is it so relining that the delays are making that Potentially better like you have more time to But I think to Jeff's point, I think I mean, I love the content that's there today I think it's actually really good But I think it could be extended more with more It's still a lot about the features which I think is great, but More about the benefits of drupal in general and the security things how we mentioned today. I think there's room to I mean, I think drupal 8 launch will be Our biggest event in the history of drupal and it's really an opportunity to convince people of drupal and Not just drupal 8 because I think a lot of people that may have a bond of you know Give up on drupal like five years ago or had a bad experience They may come back to the site With drupal 8 as the hook, but we need to convince them of drupal as a whole Yeah, I'll talk a little bit about that So, I mean that's the big thing that's the those are all the main talking points I have for For the update. Awesome. Well, I wanted to see that question. I did and I You don't want to know where the public board docs are There are any that they're in the pad it they go public when we approve No, this these materials should be in the public folder. Oh And so we should be in the public folder And I there's some possibility to not do that, but I just wanted to take a moment to say thank you To you know the staff for you know, 2014 was by all means our best year It's also cool to see like the desktop discussions can't cool because You know, it's like in a horrible state And if we decide to sort of focus on fixing something we can actually do fix it and fix it pretty fast and have a Really big impact Overall side performance is dramatic. Exactly. So It's really cool. Um, and so I'm excited for next year and doing more of these things And to your point Dries last year, we didn't have goals, right? Right? So or fewer fewer. Yeah By the way, yes, Peter the stuff is All right, so let's let's do the The updates from the board committee and let's just use the order that's in the in the doc revenue Yes, so Well, we're rolling into the new year with some really strong plans and some Some real growth objectives, but we have uh been investing in staff So, uh, the nice thing is we have Jess Nelson here who is our new sales operations manager and Yeah, so she's actually here to onboard some of that new staff We've uh grown the team with the another Junior sales rep who is going to focus on the Drupal shop business with Johanna And we are Also making sure that as we sell more that we can really fulfill and get strong renewal rates maker customers really happy So we have two fulfillment coordinators. We just brought on board And uh suggest is training them this week We're also going to be bringing on a digital ads sales Person to help us grow that line in the business that Carrie. Uh, lasina Is driving She's putting a lot of products together and we're really excited to um start Working on those initiatives But I think the the other big thing that's I'm excited about That we're working on this week is the Drupal 8 accelerate fundraising campaign that the board is taking on And we're going to be talking about that tomorrow as the board comes together and kicking off that campaign as well Um, so we're doing a lot of investing in Uh sales and marketing this year so that we can grow our revenues Uh, what I really like is that we have the people in place to have a scientific approach to Really monitor our progress on a in a very granular way. So, um For example, Jess is putting together a lot of metrics with through sales sales force So we have a lot of insight there um to understand what kind of leads are coming in and how they're converting into sales and the time for that and uh, we also are coming together as a team, uh, using a Revenue performance management tool just to really have a team discussion of what's working Where do we need to pivot and course correct and we're doing that every month and just had that first discussion and, um You know, we're just putting a lot of the processes in place to make sure we're on track and to Make decisions as a team of how to make sure we're capturing the revenue in the right way Questions So, yeah, let's move on to governance Uh, the governance committee didn't meet just last month. However, we could send out an email to the to the board With the language changes to terms that were requested last last board meeting So if folks have the uh, not if folks when folks have the uh, the time to just get in there, um, please feel free to comment and we're looking for a Uh, a motion to accept changes second and These are again about Term limits Finance So finance committee didn't meet this month. But as holly already said, um, we're you know, we think 2014 is going to end well And we you know, we think we're close. We're not the summer final yet And the budget um is up for final board approval for 2015 It has been approved and it's and it's up publicly. Oh, yeah, great. Yeah The executive committee, um, we didn't meet either So Just move on to marketing Okay Going about all these That along with uh, with the Gina Montoya the new committee chair is on the line and I thought she I didn't say hello You're still there Gina Yes, I am. Hello, um I'm excited to meet you all this way. Um, I have a little bit of an update I'm making some both calls to try and gather committee. So that's all right right now And I'm working with Joe to develop a plan and I'm very excited to be here Hi, hello I'm excited to have you So quick recap of 2014, um, just wanted to hit a couple of highlights We did have an organization rebrand as as most of you know It was pretty obvious that a lot of our branding was kind of all over the place And it wasn't a lot of consistency and when you're trying to drive awareness across our programs Um, that's not a good thing. So we did um undertake that I think we have a much nicer looking feel now We also redesigned the badges. That's part of that whole looking feel free work and we met our Our revenue goal by q3. We did not meet the number of Of members goal, but we did meet the revenue goal. So that was a that was a win Another thing we tried in 2014 was membership campaigns We tried a variety of campaigns and at the end we did discover the 38 percent of our new and Renews directly led to one of those campaigns So that is something that we're definitely doing again in 2015 We introduced branded content Holly alluded to this We have a number of explainer videos. So explaining our our programs as well as an overview video of the Groups association, which I think most of you've seen you did a couple of white papers several infographics Um, and we'll continue that in 2015 as well. It was a great year for social media growth We surpassed all of our goals for social media Have to give a lot of credit to a couple of community volunteers paul johnson And kory kary horton specifically who really do a great job helping us on twitter and facebook And a lot of just more interaction Kind of a social crm approach where we're actually helping people on social media And more interesting content Drupal con marketing we tried some new things. We actually did some google ad words work had Really great numbers in terms of ad impressions and clicks What was more difficult to measure was Did those impressions and clicks actually lead to registration so the jury's still out but It was a definitely a worthwhile thing at least to create awareness, I think we did Different kinds of content for Drupal con so infographics talking about the types of attendees and things like that and we also Created more targeted and more frequent email communications Definitely not trying to spam people, you know, we want to segment our list to make sure we're hitting people at the right Content, I think we were successful doing that last year. Are we segmenting today or no? Yes. Yeah, we have Lots and lots of different ways of segmenting The issue is a lot of it happens after the fact when they actually opt in They aren't necessarily doing it then we're having to do it later, but that's that's changing Holly alluded to the Drupal 8 content on Drupal.org. So even though we're pre rc1 um Yes, 683 page views of the content on Drupal.org 12,000 Infographic downloads. We just put a google analytics goal on that presentation that Andy created. So we'll start tracking Uh the overview. No that's okay So, uh, I know that's been viewed a ton of times, but we did just put the goal I have to I have to do some work on that too because they're old one people I'm getting my email is filled with people requesting access to the old one So I have to somehow put a pointer on that to the that will help a lot Where is it that they're looking for in the old one? Because I think I have an old blog post somewhere that talked about it. I don't know But anyway, that old link is still floating around. Oh, I got you. There's a link out there. Yeah, so I'll fix that It'll be harder to track I think because like I've seen other I've seen people download it and then customize it Which is great. That's fine. Well, that is fine. Just the numbers Because people go to it and it's like, oh, I don't understand anything of CMI. So I'm just going to remove these slides. Yeah I think what we can look at is clicks. So people have actually used the presentation and that's probably as good as it's had yet Same thing with the infographics. I've seen agencies like show me slides Yeah, it's very it's very good Yeah, I did the same thing Yeah Drupal.org has a ton of google juice, which is great. So when we have some contents that we, you know, put some thought into Yeah, we we are the top results for Drupal 8 and pretty much every other thing that we've created like an actual landing page That's pretty awesome Phil Boulevard who started in the middle of 2015 has done a fantastic job creating new pages And a lot of those pages have ads on them, which is important for our revenue goals And you can see there some some great improvement there in the pages that serve those ads And I talked about email We did about an email a week in 2014, which was a significant increase over 2013 Emails by far our number one channel in terms of engagement and popularity Lee Carver our content writer, she works in the case study queue and she did a great job getting the Queue down to under five open issues. It was there were many many more than that when she first took that on so kudos to her So 2015 before I get into 2015 any Questions or comments by 2014 Is there um like a a calendar or a list of all content is some sort of content map like a editorial calendar Anything that would like allow us to review Everything I don't have that today, but I can give you a link to our editorial calendar, which has ever been Actually got a couple of documents once like a higher level here the big things happening And then there's a lower level enjoy the content strategy work that we're gonna do an update on tomorrow Is also going to touch on doing a full site map piece and this obviously they included Good point And that that's another great point everything i'm going to talk about here The marketing team is very much in lockstep with engineering and the events team So nothing here is happening happening in a vacuum. We all work very closely together, so So the year of content you're going to hear me say the word content about a million times in the next couple minutes So So content that'll be the engine for generating sales leads for our revenue programs We have some lofty goals, so I need some support there generating page views for drupal.org and Just in general plus the pages that have ads on them marketing for drupal jobs and web ads Technical marketing for drupal and I want to be careful to use the word technique technical in there because There's going to be a lot of content going out that is it's technical in nature. It's not fluffy brand marketing It's useful stuff that engineers can use because that's what they want Drupal 8 they'll lead up and launch that the marketing of drupal cons and then creating awareness of drupal association programs So we have a pretty small team The way we're going to maximize our efforts in budget is by curating In addition to creating content. So lots of curation and also automating Marketing processes where we can hey joe. I have a quick question. Does curating mean You're taking content that Bays to an aquean whoever wrote and then just republishing it more or less on drupal.org and providing a structure for that Exactly and like the weekly drop. Do you get the weekly drop newsletter? No Okay, so it's a newsletter letter of curated content That's fantastic. It's really really great. In fact, you're gonna like a couple slides here So the way we figured out what we were going to do is through a prioritization process and I think you've seen a similar process outlined by josh That he led the engineering team through but looked at the board directives our mission Resources and budget all those types of things to come up with what we need to focus on for 2015 So first I'll talk about drupal.org content. We want to make it a place that People come to to discover content learn move up the skills ladder and also monetize the site so Most of what we do we're going to be trying to accomplish both those goals So I talked a little bit about some of these landing pages. We're doing those by persona and also by Industry or what you need to do. So there's an education resource guide, for example Managing media resource guide And all of these serve ads on them. So and again drupal.org has incredible Google views. So These pages moved to the top of the organic search results Very quickly. This is our content roadmap. So Karen, this is sort of A view into what we were talking about. This is not written in stone. It's pretty flexible But these are the types of topic we've done some research on keywords and how often those are searched So this represents the most often searched terms So that represents the greatest need Andrew to address your point the the blue lines there are you know People eat specific but every other piece of content is just drupal. Whoa What happened? Wow, I don't know. I had like 10 slides Uh Yeah, so lots of tvd in there, but again And these are things that you're going to be looking on the web for or that you're writing What what we do is we some of it is written and some of it is gathered and Again that we're curated where we're taking the best like the cream of the crop content And saying here is a great Guide of resources that will help you learn about this thing George and improve your skills Yes, do you want that roadmap out there saying we're going to be publishing this kind of stuff go forth and proliferate? I think it does make sense to publish the editorial calendar Um, I think we definitely want to be cognizant of the content strategy process and how that works But I think that's a reasonable approach. Absolutely And we'll help advertisers understand, you know when we're going to be focusing on certain things You guys, uh You've seen this pyramid before All of these resource guides and all of this content that we're doing is designed to move people up that skills ladder We also want to be sure that we're maximizing cross traffic We've introduced search referral banners, so Um, for example, if you go to search and you put in commerce On your results, you will see this referral banner over there on the right, which will guide you to the resource guide So just another way to make sure people are getting to the right place And then cross like it from other pages where it makes sense to Uh to guide people So The drupal newsletter, um, this is something new that we're going to be starting soon. This is essentially Going to be a syndication of the weekly drop At least for you know for the time being we're not sure How long that we're going to use that model, but uh the weekly drop is a high quality newsletter it's got great stuff in it. It's done by a guy named bob keppford Who a lot of you probably know And um There actually Is a drupal newsletter existing that you can opt in on your drupal dot org profile A lot of people don't know about it, but how many are currently check we have 57,000 subscribers to it The last time it was since though was 2008 so We we expect that you know the first couple that we send out, we're gonna see a little bit of We're gonna drop off and then we'll grow it back up again The 57,000 is a pretty significant like the first time we send out and tell people about it We expect this to be a great channel for us. So let me turn up the simple news module Um, maybe yeah, actually it's probably when we moved the site to jubal 6 and we had no more simple news It's a it's a good point um The weekly drop like this particular newsletter is it's just curated from you know The phase twos and the form ones and people who do high quality blog posts for example So whatever they're written in that's That's what they're going to appear in the weekly drop Is it would be worth trying to go out and find High quality content in other languages. Yes, I think it would I'm not sure how that would work in terms of resources Yeah, but I think I think what's you could do is you could take a content counter or a content list And then rally people in the community to translate content and then sort of say 20 percent of our content was translated into Italian budget Italian community and 1 percent into the Slovenian community 4 percent into the indy community, you know, so and and and to Karen's point when we showed the pyramid Um, it's not uncommon right after the pyramid slide to see another slide. That's a file and and um, so there's we're you know, we're growing people's skills and then we're funneling them into following community beneficial And I think that's missing so far in this We're still really working on engagement metrics for our for our users. We're beginning to try to track Across the community all the ways that people contribute and basically tally those up in a meaningful way so that we can see This is how much they've done and as we do that and we refine that I think we are going to get to that idea of Triggering. Oh, they did this and so we're going to try to engage them in this way A lot of that though, we don't have built into our terms of service So we're going to have to figure out how to do the messaging to someone who does that action that would trigger the message to go to them So, um, but but localization is one of the learning groups for newbies who are trying to learn It'd be good to build up that localization team too because for the whatever the big announcement is about Drupal 8 We're going to want that in every language Because one of the big features in Drupal 8 is multilingual So and we did this with Drupal 7 and it was just you know, we wrote content We sent it out to all the translation teams. They translated But if we had a machine already going for that to translate stuff like this And it would just be like hey people who already know how to translate things. Here's the big one or whatever We have some companies that would like to contribute that too. Uh You know partners in our community that would like to jump in Good Uh, is someone taking notes for this meeting by any chance? Yes, there are two people. Okay. I want to make sure that discussion didn't get lost um and just to Land the plane on this there this will be inside a wrapper So you'll notice there at the bottom we can include Drupal association messages So if you need to promote Drupal con or other messages, we can do that in this vehicle as well And as far as the the localization this actually may be another good target for that too We would like to introduce the Drupal blog Which it would be a new content type on Drupal.org It would have a lot of the same kind of articles and how-tos that you would find in the weekly drop. It would be some somewhat similar to Drupal planet, but much more curated. I think I counted 20 items in planet over the last two and a half days. This would have Far fewer. Can we literally just take the weekly drop and paste it into a blog? No No, because the weekly drop when you see all the items in there All those headlines go directly back to wherever the original content was Yeah, it's curated planet and that's what you were saying you need sort of he doesn't he doesn't always go directly to Planet and grab the stuff that he finds it all over the place Not everything goes to the planet, but it is like planets. Yeah, it is Now if we were to just take what he's done here and try to put everything on Drupal.org, which I would love We would I think we would need to go back to the authors and get their permission to do that And I think that's doable. It's potentially time consuming up front, you know, if we get permission from an author and say, hey Everything you post can we put it on Drupal.org and we'll link back to your site give you, you know Some credit there. I think that's definitely doable and potentially profile as well, which is another great way to show Exactly. Yeah. I mean that would go on your org profile like you've contributed 18 articles to the Okay, so measuring success site traffic increases engagement clicks, etc And Drupal newsletter opt-ins and subscriptions. So that's how I would plan to measure that So promoting Drupal, this is a one slide summary of an entire deck that a lot of you have seen so I tried to cram a lot of small words on here, but essentially The way I've thought about this is we have phase one, which we're in now, which is the lead up to RC one So that's a lot of that foundational content that holly referred to earlier Resource guides amplifying and syndicating third-party Drupal 8 content and once we get that Drupal newsletter fired up That's going to really allow us to increase that Audience because that weekly drop has tons of great Drupal 8 content And also promoting Drupal 8 accelerate sprints and wins their results from that program Phase two is RC one through the release Um, and we've got some plans for additional content there Webinars some papers. I've got budget to do that. I don't want to I want to wait until we're closer to launch to get those done though just to create some new Kind of buzz around it. I will be leading the pr effort and Promoting all the community stuff they do release parties and whatever else they dream up And then phase three is a very important part of the launch process where you're Demonstrating momentum. So amplifying any content that demonstrates momentum that could be case studies of an implementation Could be the numbers of downloads Usage anything that demonstrates that hey, this thing is a success and lots of people are using it You should go use it too Just is there some thought leadership in here where you're kind of really putting Put in the future where the people are looking for, you know, what's the what's the future of the web? going to be what's the future of digital going to be? Uh, I think we can do that in the In some of this content that we're talking about but I think that type of information really works in papers Um, so yeah, that's that's actually a really good thought. I think that's a great Um, a great way to approach that or at least an element to it I think there's a certain part of the audience which is Google aware and Google savvy But you really want to reach outside that box Yeah, and get people who are looking at the future and then have them Yeah So let's let's talk some more generic search. So for instance, there's been some great. There's been some great content about user driven Data user driven identity companies that get it companies that don't they're always it's a their vehicle is always their website So, you know, there's a whole topic there that would be interesting to web designers that we're not touching Yeah, I think I think Drupal 8 is a way to get to kind of that future stuff I think that may actually be a whole other category of You know content if you will like what? Okay, we're at Drupal 8, but what is the future of Drupal and the future of the web? I know you you talk about that in your in your Drupal con talks But yeah, that's a great point. I think that is absolutely something we should do Just I think it's a matter of how we resource it and how much we focus on Another thing I want to point out on this slide and I don't know if you guys are aware about this But the intent is that once Drupal 8 launches every six months We're going to have a new launch right and that is going to include new features and it's going to need a similar ramp-up effort It doesn't have the The impetus behind it that the 8.0 launch does but we're going to need to basically this thing is going to be cyclical Right. Um, so I just want to make sure that's on the radar It's a great point. It's actually a really important one because it's a fundamental change that's coming with Drupal 8 It's not going to be five years till the next one. It's only going to be another six months Yeah, that's a great point. I mean, it's going to be a whole new process that People are going to have to follow and get used to that. I mean In a way, it will be fantastic. There's going to be regular cadence, but there's going to be some overhead that comes with that so Creating content and helps them through that. I think is yeah is important Well, in a lot of ways that content could you know, we're talking about basically point release content, right? So it's sort of what what additional things have been added to the to the core if you will Sense the since the last time so it could be lighter, right? And you could follow a pretty standard format, which is you know refer back to you know set content on Major launch on major release launch, right? But you know add in these release notes, which are sort of marketing release notes, which are features that have been added with some degree of For user friendliness to describing what they add to the to the base or something, right? And I think you could use that model with the different features right as they come There's a lot of software that works this way. So it's not exactly concept. Yeah, it's a pretty common concept, right? Uh, so brand name case studies case studies are really great because they they touch on so many things They touch on technical objectives business objectives a lot of times The customer will talk about You know the community as one of the reasons that they adopted Drupal. So The case studies that are on Drupal dot org today are great There are not a whole lot of brand names that someone would immediately recognize So these would be written by staff And they would be you know immediately recognizable brands and they would Be a little bit more skewed toward the business and marketing objectives They would have technical objectives in there as well But probably not to the extent that a lot of the case studies that you see on Drupal dot org today have So this is trying to reach out to that Evaluator audience the marketing The engineering management and above Audience versus your developer We just talked about adding Pfizer Yeah, there you go Have you got any um kind of heart string case studies? Heart string It's like a lot of a lot of string a lot of developers, you know Want to make they want to create the web in the future, right or they want to they do it because They want to make the world a better place And so when they see organizations that are explicitly trying to make the world a better place using their stuff It's a big motivator for them So anything along those lines there's not just value not just brand recognition, but value alignment Yeah, like the sph ca makes it easier to report lost dogs or Have you went out and just a non-profit or an NGO that's like saving x number of children? Yeah, and I think uh, you know, I've got two media companies and an automotive company here but I think it would be important to um represent several industries or You know approaches and I think You know as pca is a great example or amnesty international of something we absolutely should do I don't want to do like for all in the same industry Um, also different countries. Yeah, maybe yeah. Yeah, sorry. I didn't mean these logos So the ones we're doing but it's an example. Maybe different companies that have done the work No, but I think this is this is really good stuff. I think but this is literally we could literally I think that's where we need to figure out how do we get to like how do we produce 200 of those each year across like, you know case studies in belgium case that is in australia like localized to the markets there Like, you know from all the different players in the dribble community I mean, there's a lot of mid-sized or smaller shops that don't That aren't savvy enough to create their own content in case there's things like that But maybe you guys could fill that void Yeah, absolutely. And in fact the way we've reached out is through uh groups I mean, so so how aggressive I guess are we in this so I would say if we had a full-time Writer working just on this and a full-time designer working just on this We could probably crank out two a week, but we have like 10 percent of one person and 5 percent of another, but The company's really good at patterns. Yeah, right? And so it's about you know, it's about creating a pattern that's scalable Like there's always the the answer is always like if you have more people we could do more So I think the challenge to think about is how do we create a pattern that the dribble Yeah, well, yeah, and also because we you and I emailed about this From the last board meeting we brought at this point And we sent you some examples that the problem is also the quality, right? So quantity is not the problem, right? We can get we can get a ton of iqido studios up there yoga studios, there's a lot of them and submitted But that doesn't necessarily represent the power of Drupal per se, right? And so my problem is I'd rather have five that are done in the last three years That are for organizations that my mom would recognize than have a thousand that are all done that are just tiny little sites Can I just call it because it's one o'clock? Yeah, I want to say like I think if we hear the scale request for that I'm thinking definitely sort of see if there's some some way to scale it with community work But I think we're gonna want to find that right balance between scaling it up and then getting to just point, right? Like a quality case study out of it. Yeah, that's good And crisis communications We can't get around it. There are going to be things that come up So we need to participate in that process Advise and provide counsel on that And you know again, we just don't know what's going to come up. So we need to be ready to to help out when that happens So measuring success there Content engagement Drupal 8 downloads for Drupal 8 and articles about Drupal 8 on the on the PR front Again, I've got a whole deck on Drupal 8 with with separate metrics on it Events and other types of marketing our recent survey showed not surprisingly that Most people would go to Drupal con every Drupal con if their company paid So that's where it makes the most sense to spend our time is trying to convince people to convince their boss And convince managers to send their employees We've talked about the European event co-marketing. We're working on that A couple of events there to target evaluators still working on exactly which events we're going to target So measuring success there event attendees at our own events Again content engagement. You can see that on everything and then Leads from the European events. So the companies that buy into those booths We're going to share up the leads that are generated We are going to put a focus on lead generation for our revenue programs And this is a your typical content marketing Model here where you use content to attract Your audience use forms and calls to action to qualify them you hand those over to sales And hopefully they close And see there's another yeah, so the types of content again Email webcast videos anything that we can put A form in front of them and You know, I know our community is not like forms. No one likes forms But in reality it is the way that you generate leads and qualify them for sales and make the whole process more efficient So Yeah, exactly Group association mark on Grow email. That's our number one driver, but do it in a way that doesn't annoy people and cause unsubscribes We are going to move our email newsletter to twice a month versus once a month because I think we've got plenty of content to do that Uh, so that gives us more inventory to Talk about what we have going on and also offer more ways to opt in Continue to grow audiences for all of our channels blogs social channels, etc Measuring success there is reach and engagement And last but not least membership acquisition. We want to Leverage the great asset that we have in Drupal.org to help drive membership I'm still convinced to this day that a lot of people who sign up for a Drupal.org profile think that they're a Drupal association member And I I can tell that anecdotally and when I go to Drupal con I see everyone has a da member designation on their badge, and I know that there's not that many members Plugging Drupal association member in camps we've got our video so we can't afford to ship postcards and stickers everywhere But they we can't ask them to play our our video and we we do We've done lots of different types of Campaigns to try to get people to sign up at Drupal con some have worked better than others We're going to continue to test and optimize in 2015 And the slider The slider did not work So It's impossible to take what we were doing before and And do what we're doing with the slider and compare exactly apples to oranges But we do know That when you take the default amount so when you hit the page, there's a default amount For what is the suggested amount you join at? that from Before we introduced the slider to this the slider dropped by about 22% The default amount in other words they used the slider to go neg to go less than the suggested amount Exactly not more than suggested amount, right? So The if if we saw a spike in volume like oh, wow people are spending less, but hey, we've got all these Members, you know they weren't in the tent before That would be one thing, but we're just not seeing that spike There is a better trajectory But I think that has more to do with the campaigns that we've been running versus Versus the slider. So I would challenge you to not say that this didn't work I would challenge you to say we learned a couple of things and there's more There's more to learn I would I would agree with that, but we've been using it for A year and a half fish And the trends are pretty clear So I think we've learned what we need to learn and we need to move on That's a win. Oh, yeah. Oh, yeah, absolutely. Yeah And um another way to do this would be to tell where the request is coming from and give them a decent talk Yeah, we looked at that So we wanted to make sure that it wasn't being drugged down because now all of a sudden because you could drive the slider down to $5 like everyone from south america and africa was joining that was not the case either Right like the distribution the geographic distribution was similar. So that's not having either So we can still accommodate that by providing a blank box for people to write in five us dollars or five euros or whatever it is Um, but yeah, exactly and the the example there on the right is just an example That's not the that's not what the new price set would look like but I think we will move back to This type of a price price that now will that mean Uh that we're automatically going to see some increase Uh, I would say no. I think to your point. It's all an experiment. We'll just have to see how it How it turns out The circle of friends one, um, I think is really interesting a kind of membership that I've thought of we should have for a while is Um, a local community who might like pass the hat around and throw in just a couple of dollars each rather than $20 each And then that that local meetup could be a particular kind of member Like they're not they're not an organization, you know, they're not a company They're not an individual but they're a circle group or something. Yeah. Yeah, that's that's actually a great point Something we should look at We're also going to start automated email drip campaigns to members This is not too annoying but to stay in touch with them today People sign up or not not today because we started rolling these out, but uh in the past somebody would join and they would get the newsletter but Other than that they wouldn't hear from us and they wouldn't get any advice on how to take advantage of their membership or different ways to engage with the community So this would change that Some of these topics you see on here will be changing But this is an example of the type of things that we'll be sending out on a monthly basis to members helping them to Take advantage of their membership and engage and and again going back to Yeah Joe we've got in the community working group queues Celebrate your Drupal day that's been there. You know languishing for a long time. I think that would be a really nice like On the day you joined Drupal.org. I love that's later five years later. That's a great idea. I love it And it's a great opportunity to go back to them and say hey renew Measuring success member count member retention retention is something we really need to focus on We did some Work in 2014 that got us part of the way there, but I think we've got some work to do. We want to get it up to 80% or so I won't say 75% is really solid if you look at membership organizations. It's a really solid pretty great That's definitely better than we were doing before that. Oh, yeah If we had no system and no way and we a couple years ago We didn't realize that we didn't even ask anyone Yeah, it's already new in any way shape or form emails or yeah the software didn't support it These were like thank you for us. We were like, oh, it's gonna get worse every year until we do something So that's it. Thanks so much for listening Awesome, but one other suggestion if you don't mind. So first of all, I think the guys have a lot of things going on Which is awesome. Um, like one thing we should maybe if you have thought about it, but like Can we identify the top five? So the thing is a lot of the content is on d.do But how can we get great content outside of d.do? Maybe for each of the personas web developers, I don't know cios What are their top five websites that they read? And then they write a program to get really great content on I don't even know what the best web developer blog is but like I have a steady stream of Drupal related articles on external sites Yeah, because Yeah, I didn't get off the island Totally agree. I mean it all comes down to budget and resources, but I I think that's definitely worthwhile Especially when Drupal 8 comes around that's going to be an opportunity for us to get out there for sure Thanks Um, also since we're already we're over our hour and thank you. Oh, let me say thank you Joe first. Thank you, Joe Thanks for doing doing your job really well and also being super fun to have an office Um Since we're over time Can I suggest that we just take that um licensing working group to the executive committee to figure out how to follow up on that The best course section of that. Um, and then also, um, we've seen a lot of inconsistencies with timings At the meeting so maybe that's a topic I can convene the executive committee around to discuss as well Just how to be time box a little bit better and make sure we get through our agenda Okay awesome Quick correction since my team corrected me and I feel the need to pass it on Our time to first response is 450 milliseconds. Thank you And that is the 3.08 is an average of all page loads for the entire site So you have some really slow pages that actually bring that down over just the home page Or you're just getting such great traffic that it's competing All right So I don't think there's any other topics on the agenda then right? All right. Well, I think that wraps up the um The board meeting. Thanks everyone. It's an awesome job