 Bah! What's up everybody? Once again, it's Brand Man Shine and we are back with another video for our TikTok series and today we're talking about breaking down the hooks of a video. I have a pretty extensive way of breaking out all the elements of the video from beginning to end but I want to talk hook and I want to talk three specific elements of the hook that you can easily take to analyze yourself when looking at videos so you can apply to your own. Now, what are those elements? Number one, you have the audio version of the hook and secondly you have the visual version of the hook but the visual breaks down into two parts the part that you read and the part that you see so it's really one, two A and two B. All right now we're going to pull up some videos and I'll break them down live so we can kind of start getting the idea of what what I mean by that and hopefully again you'll be able to apply it for yourself and you know create some really dope videos. So let's get to it. Let's start with this video right here. Gotta move over right here I was on the wrong side. This video is by a really dope artist on TikTok by the name of Whole Lotta Smiles. I'm gonna play this from the beginning. All right so this is the hook right here the first thing that you see now what is the first thing that you see right he has this full list me before meeting her zero swag zero forgiveness lack of shine poor skin care routine that is his hook his visual hook that you read right the part that you read and the part that you see now what is the other thing that you see the other thing that you see is him I guess he's saying he's dressed down or being basic but the before part is the major part in what you read that really makes it feel like a hook all right the audio is just an audio so although I'm sure it's his song and it probably goes along with the video of in terms of what we're about to see it doesn't really add much in terms of hook King people in to make them watch more the biggest thing is the need before meeting her that creates the curiosity one tip doing the hooks that you can read visual hooks that you that people read are a hack to the game that's why you see it in so many memes on instagram is why you see it on so many videos on tiktok the very first thing people are going to actually take in oftentimes is going to be what they read and they'll actually not even take in much of the the rest of the video if there is one of these until they read it's a weird thing but let's check out the actual video real quick there was a before there was an after meeting her obviously he glowed up in so many ways but the hook was very simple all right so just take notes because we're going to go over multiple all right number one the primary hook that caught attention here was the visual hook that you could read the secondary hook was the visual hook that you could see and it only supported all right what you were reading there was no other hook that the the the video the the audio wasn't really much to hook people in for this particular video now let's check this one out by many whales bam immediately what do people see the first thing people are probably going to take in is usually it's usually gibberish before the words come i'm sure some artists can relate to this all right so this hook is formulated a little bit differently because you actually got to get to the second sentence before there is some sense of what you read to hook in usually you want your first sentence to be the thing that you like that that hooks people in all right but let me see let me scroll over another gibberish episode i write his caption i don't know if you guys can see that that didn't really add to it so let's check this out oh actually you see him it's so dark you can't even tell i know that he's at like a doll or something but i wouldn't even argue that he's sitting there if he had a mic in his hand that would be a strong visual hook that lets you know that he's about to do something so let's just play it all right here we go the strongest hook in this video is actually the audio hook i would argue and then that is being reinforced by the it's usually gibberish before the words comes out and then gets you to the point of saying i'm sure some artists can relate so if you're an artist especially you're probably going to be able to relate to this and understand what's going on but even if you're not an artist you'll just listen right and you might like just the runs that he that he has going on so let's play a little bit more yep so the biggest part of this video is really the runs right the hymn singing that is the primary hook that you would hear when you scroll you will say it's usually gibberish so you'll probably catch that for a second and then you would actually um you know you would hear him and that would be the biggest thing keeping um keeping you to stay in this particular video all right now let's check out this hook because this hook is a slightly different format and i want you to notice right if you the first video right the the hook that you read all right the visual hook that you read was the primary and this one arguably the audio was the product was the hook you should know what that is these three parts of the hook you can have all three of them you can have one of them you can have none of them that's probably not a good idea you can have two of them but you should know which ones exist in the videos you create and intentionally place them there all right now let's check this one out one of the craziest parts about growing up is realizing there's a girl out there you're going to spend the rest of your life with all right that's a that's less of a a typical hook but it tells a story that someone can relate to or communicates an idea you can probably relate to then he's just sitting here right in a chair there's nothing hook about it you see him if you're a follower of him there might be some expectations but if you're seeing him for the first time you just see him right you don't know if this is going to be like him acting out like seeing a girl that he wants to spend his uh his life with you don't know what's going to happen really right and if this is a good thing or a bad thing so it's curiosity not as strong of a hook whereas making you be suspenseful about what's about to happen but it definitely makes you curious on what he means by this and what's going to be communicated next so let's see the sound that's playing first when you scroll all right so he's reinforcing this by saying i wrote a song that communicated that i that idea all right he wrote he wrote a song about this girl right or this idea that there's a girl so that's uh let me let me see who else has thought about this his caption if you can't read that says who else has thought about this so at the very least that creates some conversation and it's not the primary hooks that you'll find within the the main video but at least acts for some type of community interaction and buys time for you to maybe see exactly how he communicates it that's a little messier of a hook and you can see that like this guy I don't well I don't know if you see the views but this guy has 1.2 million followers this video did 36 000 and it's not and I'm sure he could have made this be a lot stronger if he cleaned up the hooks but he's dope all right he is dope let's try to find another one to analyze all right let's check this one out all right hop right into it let me actually rewind so the first thing you see is this is a duet so whenever you're a duet a duet is a visual hook by itself keep that in mind whenever people see a duet they want to know what their what the interaction is so duets are like a hack to hook because they know there's going to be a call and response right and then this says harmonize this note so now that's the visual hook the first thing that you probably see and are really going to lock into I'll see what the audio starts with at the very beginning but now you know harmonize this note it's a duet because well actually you'll see do it primary visual hook right so that's the hook you see then you read in this particular video that's the hook you read and because of that you know that they're about to be an interaction and you're like okay what's this harmony going to start off with what is what is this harmony going to sound like so let's see how it goes can you harmonize with me I'll stay on the same note and you add a harmony all right so she even says all right can you harmonize with me and I'll stay on one note she kind of gives instructions that is an audio hook that supports also the the visual hook that you read so this entire thing is a hook trio right all three hooks are knocked out in this particular video that's something to keep in mind it's a very possible thing all right sometimes you can literally say and write the same thing you don't have to create a completely new hook for what they see a hook for what they read and a hook for the audio you just need to be able to like sometimes support it in different ways because maybe somebody might hear something before they see they might read before they they listen you never know now with that being said let's go down one last and again I want to keep it on this very basic principle when it comes to hooks just so you can have multiple different examples all right so let's just do a quick scroll to look at a few more hooks so for those of you feel like hey I got this I can kill it or whatever cool you know click off the video but we're gonna go over some additional things that I feel like the perspective just taking it all in and one one binge video should help you going forward so that's why I'm going over so many examples because once you soak it in with so many different examples it's ingrained and you'll be better at creating videos so let's check out this video right here let's see if we can find a quarter worth more than 25 cents I got this roll for two bam that's the hook as you see there is no visual hook that you can read in this particular video and you see some quarters but that really doesn't do much for you the audio hook is the primary hook in this video so understand that is very possible and this video did you know pretty decent so the thing that hooks you literally is let's see if there's a quarter worth 25 cent more than 25 cents what do you mean by that all right that's are there quarters worth more than 25 cents all right now let's see what else he says a quarter worth more than 25 cents I got this roll for $10 total went to the bank and picked it up the cool thing is every time you see one of these videos it's always going to be different the moment I get a coin roll or a bundle of cash I start recording all right I played I'm playing this whole thing because I think it's pretty interesting on how he's egging people on uh throughout the video if I don't find anything I don't post it bam he said if I don't find anything I don't post it so he's letting you know there's going to be something up in here now you just got to figure out how much is it worth that's the only question that's being being asked at this point this is a hook within a hook right this is the meta stuff all right he's playing the game number one let's see if there's a quarter worth 25 cents he gives a little quick backstory I got this from the bank is a $10 roll and then the cool thing about this these videos is I record them every time I open them but I never post them unless I found something oh so you did find something I answered you answered the first question and they keep me watching more what you let me know that there will be an easter egg found now my new question is how much all right but let's see that's pretty straightforward I could tell uh let's go here hi artist video it's a pretty popular format when the nerdy kid hops on the track bam so he's playing the character the thing that you're getting is the nerdy kid so what is being a nerd sound like there's still this this idea that a nerd being on music in general is like unheard of for some reason there's still some some level of intrigue right whenever you pair things that people don't expect now the question is what will he sound like will he be good will he be trash will it be funny will it just be like completely amazing and he's obliterating the track what is the song going to sound like in a period all right those are the questions that that come across you know typically with videos like this people are going to make the song good um but let's let's check out a little bit more uh let me say the visual hook immediately the character arrives so what you see it's two visual hooks at the beginning all right the one you read then immediately you see the nerd character even if you know dax right he's already a popular artist um it would still kind of hook people in just to see like where is he going with this because obviously he's committed to this character is uh this the studio yeah bro all right so they're gonna do the whole back and forth i'm not gonna go much deeper than that but i'm sure you know there's a payoff at the end they're gonna play the song i don't know where that one's going can ask me and we'll play this last yeah we'll stop here you know what we'll play two more videos any questions to guess one you see booty on his on this dude's forehead that's a that's almost that's a mix between the the both visual hooks right there but let's see what they said okay you can ask me any questions to guess what's on your forehead all right so now you know that he's about to guess what's on his forehead these are very strong booty is definitely you see booty that's just gonna make you stop for a hot second right that's uh the visual hook that you read a headline so to speak but it's different because actually in the video but number two which is really the thing that truly makes you stay is is rare that the the support of secondary hook is the thing that really makes you stay um but this is one of those cases she's asking him to guess what's on his forehead and then things are going to ensue he's going to guess what's on you know a whole bunch of different things yes no maybe so until he finally gets it or he doesn't get it looks like he got it all right but those are the hooks and the hook is literally that simple i'm going fast and i'm not playing these whole video so you can understand the hook is the hook it gets intention and moves people forward it's not all that deep when it comes to like trying to get people to the rest of the video has its own science the hook is a science in and of itself the rest of the video like we could break those down in another video all right last one actually home all right so rick ross getting asked for an idea at his own house during one million dollar ring delivery that pretty much tells you what's gonna happen but because rick ross is already popular all right this is a hack he's already popular so now one you have a one million dollar ring though that's the rarity per se all right and two you just want to see him getting asked for his own idea how is that going to play out very simple straightforward type hook the negativity in mirrors so the negativity in mirrors what are you talking about bro like that's what you're going to read and you heard them say that so that's a 1a1 1b type hook yes he's in the mirror but maybe the angle is very strong this is a a three a three hook for sure a three hooker let's coin that uh you got him literally you're reading the negativity mirrors two you see him in the mirror it's a very close up angle so like how is that going to go and he has two audio hooks two audio hooks like actually four hooker uh because he's the lady that voice that voice is saying the negativity in mirrors reinforcing the headline that he wrote but lastly that music makes you think a little weird like where is he going with this so let me play it one more time remember what you see him in a mirror is a very strong like angle yes number two you also see you're reading the the negativity in mirrors number three you hear the negativity in mirrors and number four you hear this creepy music all right the negativity in mirrors and even the dustiness of the video i don't know if that's purposeful or not that kind of leads to a little bit of creepiness but all right the next thing you see is actually another hook the truth about mirrors i'm not about to play this whole video i don't know where you're about to go with things but literally one hook next page a second second hook i don't know if this is a stitch or something how you did this uh because that doesn't even look like that was him in the first video but you see how you can stack hooks on top of each other this video did very well 188 000 likes so i mean you can guarantee that that's over a million views um let's see if we can find out how many views that thing had real quick real quick real quick 1.1 million views and that's not surprising because not only the strength of the hooks but the stacking of the hooks so let's count them one more time number one the negativity in mirrors number two you hear them reading the negativity in mirrors number three you see him in the mirror and it's important because it's the close-up angle the type of angle that really kind of draws you in all right number four you hear this creepy music right and then number five the negativity in mirrors the truth about mirrors you're literally getting hooked in again so it plays well in this particular video where the first hook literally just bought time to a second hook that right there now guarantees probably about five to six seconds which is sounds like a little bit of time but not always very easy to do and that helps for that watch time all right so that's it for my quick hook analysis video in this particular series for tiktok and remember there's actually more elements to the hook but these are the primary ones that if you at least get these you'll go a long way all right so if you want to see more videos like this comment about what you want to see in the comment section below also we're going to try to pop up some other relevant tiktok videos around this at the end as we create more tiktok videos that are new and fresh and hopefully helpful to y'all if you have any questions again put those in the comment section below and I'm out peace