 Ladies and gentlemen good afternoon and welcome to the Open Forum of the WEF We've had to improvise a little bit as it is always the case Here in Davos, but that is what makes Davos so special We're very excited to have a room full of people here, and we know why you are excited. It's because the international community has agreed to a really ambitious plan to transform the the planet and this this plan is going to start to get into motion from the 1st of January of this year and So this event is all about what has to be done to make this agenda an agenda that enthuses and Motivates everyone in this world And I have the pleasure to leave you in the very able hands of Janine de Giovanni Who is the Middle East correspondent of Newsweek and who will moderate? This session for us, please give a round of applause to Janine de Giovanni. Thank you for being with us Thank you so much It's such a big honor to be here with such eloquent and such honorable speakers We're going to start by talking with a young activist Because this is very much an agenda for the future generations. So we're going to start with Hanagodifa And we're going to have a conversation about how the SDGs can work and can be implemented on the ground Hanna Hanna. Thanks so much So What do the SDGs need to focus on? What do we really need to make them be? Relevant to young people. Can you give us some very concrete ideas of how they can work? So I'll try and give a brief understanding or representation to be a voice for youth around the world In my opinion, I think that the sustainable sustainable development goals need to Focus on the most marginalized specifically young women and girls young people affected by conflict individuals that have been displaced and now need to be reintegrated into our societies and communities and so I believe that by prioritizing these individuals and making sure that they do not fall through the gaps is how we can Ensure that through the SDGs that they are still able to attain these goals Amidst all of the international conflicts and crises that we see are affecting young people today and How do you see this group making a difference in terms of everyday people's lives the day-to-day living? How can this actually make a change? Well, I think the good thing is we have a very diverse group of members in the SDG advocacy group and they stem from different sectors Media and entertainment governance civil society business and entrepreneurship and so I think that Young people around the world and individuals in general will be able to relate and connect to these members and feel that they too Can be actively engaged in the process and so that's the biggest strength that I think the group can bring to our world today And have you identified specific areas or specific? Young women that you want to focus on is there something particularly you have a passion for that you want to definitely? I think I identify strongly with goal number four in terms of education because it's a passion of mine Additionally, I think that we need to harness the power of global connectivity and really invest in human capital And I think that by working with young people around the world We can really get the message across and try and implement these goals in a tangible way Great. Thank you so much Now I have the pleasure of introducing the secretary general Thank you moon who will give the opening remarks. Please welcome him Thank you. I miss John in the job on me Your Majesty Queen Matilda of Belgium You excellency President John Tramani Mahama of Ghana. You excellency Prime Minister Erna Solbo of Norway Excellencies Distinguished participants and ladies and gentlemen Thank you, Hannah Godefram. I'm grateful that you kicked off This is a very important event because I think she will become of age by the time we finish all these sustainable development goals and I'm very much grateful for your participation is much more lively much more exciting to be here in this a Swiss alpine high school auditorium than in Congress Center You have to go through all security check and a lot of you know bustling in a crowd There is not much difference between heads of state president prime minister queen or kings or just Young students. There are so many people a crowded in any way This is a much more lively and I'd like to thank Swiss alpine high school For allowing us to use and it's very important very useful occasion Ladies and gentlemen sustainable development goals, which was Adopted by the world leaders of September last year is a very ambitious a blueprint To make all our people on this earth and our planet earth onto a sustainable path Leaving no one behind and keeping and making our planet earth environmentally sustainable This is an universal Integrated and Indivisible and very ambitious vision by the leaders. This is a promise and vision by the world leaders but to deliver as was Promise the last year. I think everybody should work together every all the hands I should on the deck there's a main purpose I'm meeting with you and trying to Make how we can make this SDGs implemented as quickly as possible. I Have been asking world leaders to have a strong ownership of these SDGs and motivate the leaders and motivate the people and Business communities and civil society so that they will also become part of this and There should be a strong support of financing and trend technological support We need partnership by the business communities and we need Advocacy advocacy However precious Visionary visions you may have if you just keep in your pocket. Nobody will know That's the main purpose. We are here. This is a main purpose is advocacy Just let people know what are the visions what those visions contain How we can promote and implement as soon as possible Today, I'm very pleased to announce a set of champions Who will work with all of you with work with the United Nations? to promote this SDG of famous sort of Household name so that everybody will keep these visions in their hearts and be part of these SDGs we want to be everyone drivers and champion of these SDGs Ladies and gentlemen, some of them are continuing since the days of Millennium Development Goals, but I'd like to first announce the new Champions new advocates first of all I'm very much grateful to Prime Minister and a solver who Worked as Co-chair of MDG Advocacy now she graciously agreed to accept despite her very busy schedules as Prime Minister now to be co-chair of this SDG and I'm also very much happy and to work with His Excellency President Mahama of Ghana are to be new Co-chair of these SDGs and As you may know he was a champion in working together with the international community particular United Nations to eradicate Ebola Everybody was terrified at the time particularly in African area Then he agreed just and my one telephone call Mr. President, can you can we establish this headquarter of Ebola in Ghana, Accra? He said yes. Can I just announce now? Yes, you can announce it It was done within just a matter of five minutes and he's the champion in eradicating Now let me just to save time. Let me announce the names. This is more or less alphabetical order I'd like to Introduce a screenwriter movie producer and director Richard Cortes. He's here In fact, we were supposed to see this his product about this Sustainable development goals. He has made the easy to communicate easy to understand our logos over 17s SDG goals, but if Mechanical problem is adjusted. I think we'll be able to see in the middle of this Miss Allah Mura Bid the founder of the voice of Libyan women. I think she's not here I'm sorry Mr. Paul Paul man. He's a very well known that CEO of Unilever. Thank you very much Her Majesty Queen Matilda of Belgium. Thank you very much your majesty for you Nobel Peace laureate the miss Leymar Kubowi Unfortunately, she's not here. She's a director of the Kubowi Peace Foundation and Jack Ma Founder and executive chairman Ali Baba group, but he is not here Shakira mevara a superstar performer and the founder of the Pius Descalzos Descalzos and Foundation who serves as a UNICEF goodwill ambassador Unfortunately, he's not here her Royal Highness Crown Princess Victoria of Sweden. She's not here The movie actor forest we take up who is also founder and CEO of we take up peace and development initiative and UNESCO Kudil ambassador I deeply appreciate the members of the MDG advocate group who are Some of them are continuing and they are now using their talents and expertise and experiences to this SDG's I Like to introduce ambassador do young sim She's a chairperson of the United Nations World Tourism Organization's Sustainable tourism for eliminating poverty foundation her Highness Her Highness shaker mosa of Qatar. She's not here. Unfortunately, Professor Jeffrey socks Who is here with us? He's a director of Columbia University's Oath Institute who serves as my a special advisor on SDG he's very famous as a author and the poverty very Why did you read? Nobel Peace Laureate Professor Muhammad the units Eunice Thank you very much. Dr. Eunice for your continuing a commitment You will have my full support as the Secretary-General as we carry out 2030 agenda for sustainable development ladies and gentlemen, let us keep this group strong and Activity especially in this very important first year of our campaign for a life of dignity for I thank you for your commitment Thank you. Thank you so much Secretary-General Now the co-chairs President Muhammad of Ghana Mr. Secretary-General Your Majesty your Royal Highness Excellency Prime Minister Distinguished guests ladies and gentlemen. Good afternoon. I Bring you warm greetings from the good citizens of Ghana and indeed all of Africa I'm inclined as we often are in certain such as these to say That it is a great honor for me to be here and indeed. It's an honor, but it's also much more than that. It's a Duty for me. It's a moral obligation for me to be present today and to be accountable every day That is why the formation and launch of this advocacy group is so important We must work to ensure that the most basic things that so many of us take for granted Available not as a privilege But as a human right to the millions who currently do not have access to them I'm talking about things as basic as clean drinking water Sanitation health care food Shelter clothing and a chance at the one thing that can end the cycle of poverty For a family a community and indeed a country and I'm talking about education The sustainable development goals are the world's collective admission of that duty They are a convenant. Yes a social contract for transformation of our world They are our understanding that in order for progress to continue in order for peace to exist We must fix what has been broken in this world Even so I don't believe that when the nations of the world came together upon reaching the end of the millennium development goals To outline these SDGs the true extent of the brokenness of our world was realized I don't believe we realize the agency with which we needed to address the core reason for this brokenness But I have to say I think we do now. I Think that with each ship that sinks in the Mediterranean With each child that dies of hunger and malnutrition or each young adult without employment facing a bleak future That is recruited by terrorists With each footstep taken by the massive numbers of people fleeing the violence and hopelessness of their existence in their home countries We're seeing that we do not have the luxury of time. I Think we're now seeing that this Isn't one country's problem. It isn't one continent's failing It isn't one groups of people's misfortune. It is our responsibility as one world to address these issues But we have to do just that address them We cannot just identify them and leave it at that The SDGs cannot be a placebo a plan that does nothing more than pedal false hope If the end results we truly want is indeed transformation, then we have to do the work We have to keep meeting. We have to keep talking. We have to keep generating ideas and implementing strategies We have to keep reminding ourselves and the world that there's no greater work than the promotion of human welfare And the protection of one's rights regardless of national origin Gender race ethnicity religion social or economic class to exist with dignity We've come together today an impressively diverse group from different countries Professions political philosophies artistic disciplines Ability to find ways to effect change is limited only by our imagination Dr. Martin Luther King jr. Who was celebrated internationally last week on what would have been his 87th bad day one said lives most persistent and urgent question is What are you doing for others? Hopefully our discussion today will be guided by individual and collective answer to dr. Martin Luther King's question I thank you mr. Secondary general for this opportunity to serve and I thank you ladies and gentlemen My co-chair and my colleagues in this advice advocacy group for your kind attention. Thank you very much Thank you so much president Muhammad. I'd now like to welcome the prime minister of Norway of not Solberg who's going to talk about the promise of the SDGs Secretary general your majesty Excellencies colleagues ladies and gentlemen The 2030 agenda is a call to action For the first time in history The international community has agreed on a roadmap to the future we want and that a future that will leave no one behind We have agreed on a comprehensive plan that is Indivisible and borderless and that addresses fundamental aspects of economic social and environmental development. I Think that only a few years ago It was difficult to believe that a hundred and ninety three countries would be able to agree on 17 sustainable development goals Yes, the secretary general even felt last year that it might have been difficult to be sure But you reached the goal and we all agreed It was certainly required a leap of faith at that time The recent shift in global thinking has not come a day too soon If we had continued with business as usual it would have been a recipe for social economic and environmentally bankruptcy So jointly addressing poverty inequality conflict forced migration Global warming is not something that can wait These are highly complex global challenges. They affect us all No matter where we live or how we make a living So we must take action now the 17 adopted goals by the UN General Assembly are Not a menu and I'm saying that because I sometimes think somebody will start to pick we'll focus on This one, but it's not a menu It's a roadmap It's supposed it's a marching order on all of these issues The first line of the preamble to the 2030 agenda for sustainable development reads This agenda is a plan of action for people planets and prosperity So I'd like to repeat action is what the world leaders agreed to Now that we understand the urgency and have the SDGs to guide us We must invest in the future. We want These efforts will require innovative and massive investment and smart investments that make us go in the right direction We can achieve the 17 SDGs by building on and learning from the successful Millennium Development Goal campaign Progress was made on education helped equal rights that were central elements of the MGGs and Has strengthened the foundation for the sustainable development in all areas We have also learned some general lessons from the MGG campaign that was helpful in our SDG efforts first Progress on any given goal will be faster if we make use of effective partnerships Governments the private sector the UN the development banks civil society Science academia and the NGOs and if you make use of sustainable investment models We can scale up financing from millions to the trillions that are needed Secondly the 17 SDGs are part of a holistic sustainable development agenda when we guess what's get away from the silo thinking and Cultivate the synergies between goals Education is important for health. It's important for women's emancipation It's important for the sustainable development agenda. You have to see what is interlinked between the goals So the synergies are big Thirdly simply establishing goals does not lift people out of poverty or safeguard our environment We would have solved the problem if it was only about decisions Unless national government government show political will and resolve Progress will be limited or none existent Goals must be accompanied by coherent strategies policies and investment at national level This will require difficult national discussions on improving tax revenues halting illicit financial flows eliminating tax havens and combating corruption Fort There's also a need for good data if you want to see if the policies function you need to follow the data and To see if the decision really leads to tackling the global challenges So we have to improve data collection on national and global level and Lastly and I don't think this can be stressed enough It has proved very difficult to make progress in areas that are affected by crisis and conflicts These areas of the world fell behind on most MDG's Crisis and conflicts are our common global enemy The international community must therefore act together to improve the situation in these areas As a one of the exciting things about yesterday's It's not a menu for the developing countries. It's for all of us. I Will also have to stand before my parliament and say how much we are achieving on our 17 Goals, it's not just something that we are looking at other countries to do and We will only succeed if we work together the spirit and determination of state leaders at the SDG summit in New York Was clearly evident we must not that that termination be weakened and I suppose That's what we now have been challenged the 70 17 advocates to do to try to push on some of the areas But also in the national leaders and others to follow up Make sure that they feel the push and the pressure and that they come up with a good solution and maybe to find areas of new partnerships, which we will need because Moving the world forward is not just for political leaders. It's for the whole world society. Thank you Thank you so much, and I now could invite you to take your seats Those words were very powerful very important Thank you Very important words about how to bring the SDGs forward I now like to ask three of our SDG advocates who've already been introduced by the secretary general to come and sit on the stage Dr. Alamurabit from Libya Richard Curtis from the UK the filmmaker and Paul Pullman from Unilever and We're just going to chat a bit about about the SDGs what they can do how they can be implemented Dr. Murabit you're a Libyan woman an activist What do you think the most important message and the most important aspect of the SDGs is how are you going to bring this to Libyan women and How are you going to deliver the message to them the key messaging? Really, how are you going to get this from these very important goals to the ground? How's it going to work? I think that's a very very important question not just for Libyan women, but I think there are a lot of Segments of the population that tend to be overlooked when we're talking about international development and I can speak from the point of a Libyan women of Somebody who's younger youth tend to be entirely overlooked in the decision-making processes and in outreach And we know that they have a huge capacity to be able to reach so many audiences So I think for me the most important thing about this translating into actual action is Making it something that's apparent on the ground and what I mean by that is we have to leave the rooms We have to leave the you know beautiful places like Davos that have wonderful scenery and not just talk about it But we have to go into cities in Libya. We have to go into cities in Rwanda. We have to go into cities in Burundi, we have to start saying okay, so how can we transform this with you? What can you teach us about your community? What can you tell us about your community and we have to be talking to segments of the population that we don't normally talk to? And I emphasize women and youth to no end because when we sit down and for me number You know 16 piece and institutions are so important obviously given the situation in Libya But the situation all over the world. We can't really build on any of any other of these goals without strong institutions It's unrealistic without the institutional capacity. We cannot say we're actually going to provide education or or clean water or food I mean there's so much corruption that can happen in that space So we really need to strengthen our institutions and the only way we can do that is from the bottom up and we have Phenomenal women and youth who are overlooked when it comes to peace processes who suffer the most in conflict and are not invited to the Peace table, so I think it's about translating it into action for them Is the one Hanna earlier had said when I asked her if there was one important one of the goals that Appealed to her. Is there one for you? She said education. Is there something that you feel you could you know? I'm one of 11 children and so when my parents would ask me to pick one thing I would pick six in hopes that I would get you know one or two of them for sure So for me, it's it's a combination for me. It's three. It's four. It's five I mean we need to have education. We need to have health I'm a medical doctor. So health to me has maternal health in particular has is boundless. I think an importance women's rights obviously as a young woman is incredibly important Reducing inequalities is incredibly important But I think above and beyond all that foundational to all that is strong institutions If we do not have peace if you do not have security and stability in a country It is difficult for you to realistically approach any of these other problems And that's something that we're facing daily in Libya It's it's difficult to talk about women's health when the hospitals are not secure and safe It's difficult to talk about vaccines even when the vaccines don't show up in the clinics So I think in order for me to be as practical and pragmatic as possible I would say we need to start with strong institutions Thank you very much Richard Curtis your films like Notting Hill for weddings and a funeral love actually are cult classics and They inspire millions and millions of people You're also behind an extensive promotion campaign for the Sustainable Development Goals How can you make these be an agenda with real impact real bite? How can you get that message across as a filmmaker as a creative person as a visionary? How can you really bring that message across? I mean, I think they are great. I wouldn't be I've really got to apologize about these boots being so big There they were sent to me today and they're there my feet aren't as big as that. I've got quite dainty feet, so But the I think the thing is that I do think I think these are a great Storyline I love the MDGs I love the fact that I've been campaigning and fundraising and then suddenly it was 2005 And there was a g8 in in Glen Eagles and we had ten years to go and we started a campaign called make poverty history And we pushed for saying well, you got to double this if you're gonna get there by 2015 I love the fact that in 2014 I started getting letters saying 500 days to go we've got to try and get 500,000 more people into school You know, I think the fact that there's and that it's broken down and that there's a deadline is a great thing I think so one I love the deadline and I think that's really important I love the optimism and the agreement behind them I do think that it's absolutely crucial in the world that there is this second narrative You know if you ask people look back over the last 15 20 years They would say oh, hasn't it been a time of Extremism and nationalism and financial chaos and yet you talk to Bill Gates and he says this is the greatest 25 years in the history of mankind You've actually taken mortality of under fives down from 12 million to 6 million It's never been achieved before and every time I see something about You know the utter sorrow about one child's death I think about the fact that when I started worrying about malaria 3,000 children were dying every day and now it's 800 it's extraordinary achievement. So I think that it's a way of framing Positive agendas. I also like the fact it's so rich that it actually does address the major issue that it dresses Poverty that it addresses inequality that it addresses climate I think that makes it very satisfactory and then I love the fact that there are Actually, so many of them that you can choose and it's very interesting when I've talked to my kids about this They're interested in the 17 and when they become really interested is when you say which one do you want which one someone will say Well, I like quality education and the other one say well You're an idiot because if we get gender equality then we'll get quality education and then someone says You say if we haven't got the strong institutions, we don't get any of them So I love the fact that it allows people of good purpose to fight for their cause But actually to feel that they're part of a coherent Group and that all of us are heading in the same direction and the work that each of us do Then whether you're fighting for the climate or whether you're fighting for amnesty or whether or not you're fighting for Oxfam That the work is joined together in a coherent plan I love the idea that it's something where the politicians are going to fulfill their promises and people will be able to push Their promises back to the politicians and say this is what you did so I think as it were it's a good film for the next 15 years and I want to apologize to my films as well as my boots there we go But you know, I think there's a great story to be told and and I hope that it will be some with which we can continue to engage entertain and make Impassioned the people of the world for the next 15 years and do your past lessons of working with Red Nose Day Does that show you that people and the population want to get involved want change want positive Want a positive future or can work towards that? I think that's so much I think when you say to people when people get engaged in issues and believe that they can make a difference and believe that they've Got partners. I'm a tremendous optimist with regard to how much can be changed and how much people Want to change things. Yeah. Thank you Paul Pullman You're a champion for sustainable development and through your leadership Unilever has become a champion as well. It's a model for so many businesses How would you suggest we inspire other business leaders to make their companies champions as well? So this is a question about inspiration. How do we motivate people leaders business the communities? How do you you've done such a tremendous job at Unilever? How do we do that in turn? Thanks. It's anyway a challenge to be CEO We were just walking out getting ready to go on the panel here and I heard someone say but I Thought Messi was coming because we came here for him He's one of the advocates and now we need to listen to more business people. So I apologize for that. I Never was good in soccer. I have to confess but You know the with all the things you read in the newspapers and everything anytime you open open it I don't know about you, but it's quite this hardening when you when you read it and it seems like it's getting more and more and Difficult to deal with and it overwhelms people. The good thing is that in 2015 I thought was one of the best years in Mankind and easy to write the Christmas letter to the friends and family because it's not often that 190 countries agree that in the next 15 years you want to irreversibly eradicate poverty in a more sustainable and equitable way And then actually six months later in Paris They put the third word to their commitment and say we're going to attack climate change What's obviously is the biggest thing that gets in the way and affects the poorest the most. It's a development agenda We unfortunately have always positioned Climate change I think in a little bit of a difficult and wrong way and when we started talking this as a development agenda It's not surprising. It's called 13 But it's also not surprising that it touches about 13 or 14 of the 17 goals there is no forest or oceans or peace if you want to and and Rule of law if you have to do is the issue of climate change nor is that poverty alleviation So the beauty is that this agenda is a holistic agenda And what gets me excited is in a time that it's very difficult to be a politician that it's very difficult to get Countries or regions to work together You still need a moral framework and the UN is the best institution that we have under a very Capable secretary general that has really helped us put this moral framework in place And yes, it's a little bit overwhelming to see 17 goals and 169 targets, but that's what it takes to run the world It's a development agenda for everybody now Let me challenge any business person because no business person would set a target that in the next 15 years You have zero poverty and zero carbon. That's a daunting thing I wouldn't even know how to start or where to begin and yet that's what we have signed off on now It's obvious that business needs to be a part of that business is 60% of the global GDP Especially in the emerging markets It's 80% of the financing that is happening now every day more as governments run out of money And it's 90% of the job creation So it's ludicrous to think that business should be signed and that is why this goal number 17 of Partnership is so important. The other reason that business needs to get involved is this is a cost of 2 to 3 trillion every year To put this development agenda in place. ODA is about 140 million billion dollars Where's the difference coming from so we have to make this a compelling story to get the business community involved And within that as Erna was saying before business also has its responsibilities to deliver Be it on human rights in the value chain or be it on paying tax or transparency and anti-corruption where they operate So within that contract that business has with society There is also a responsibility that needs to be clearly spelled out and I'm actually happy as a CEO But more as a citizen of this world that the that the sustainable development goals also do this now it's not easy to implement all these goals and the the The best thing that we can do for business is to make clear that this is the biggest opportunity Every day you can see the threat in this age of transparency of what misbehavior does at the same time the business is see the enormous Costs that come into their business model if societies don't function I always say there is no business case in poverty if you look at a company like mine Which is in 190 countries if a country does well we tend to do well if a country struggles We tend to struggle also with our business there is no business case in enduring poverty So there's a direct interest of business to be part of this agenda and it owes it because its own reason for existence We sometimes get a little bit excited that that is the shareholder No, it's the society that you serve that gives you permission to be there That's a very important thing and at the same time. It's an enormous opportunity of business Just think about this a few statistics not to bother you too much But if all women in this world would have the same rights as all men The global economy would be 37 trillion dollars bigger if we would That ought to that ought to interest some business people if we would be able to give sustainable Energy to everybody then the economy would be 18 trillion bigger and as the population grows and we see more Urbanization especially in these emerging markets if we built better cities Livable cities which need to be done to accommodate as lift these people out of poverty Takes the sustainability into account as we do that That's an investment of 90 trillion over the next 15 years And how we're going to make these are going to decide if we're going to live or not Often we talk about the battle between us and the planet There is no battle with the planet in this whole battle the planet will always win That's the thing and we will be gone just at the same rate as we're Extinguishing many other species now and it will not be to the benefit of anybody so business needs to get involved What is the challenge the challenge is actually a positive one in Paris? We saw an enormous amount of businesses coming in and calling for a price on carbon Putting projects in place to give governments encouragement to come in with commitments to get to below the two degrees Working in partnerships on many things and it was difficult to do but relatively easy because it was so focused on Climate change and business likes that the challenge with the sustainable development goals. They're 17 goals As I said only 69 targets It's like a map of how you run the world and for business That's not that easy to see that overall picture and to get involved in that overwhelming part of it So we need to help we need to help scope that the first thing we need to do is to be sure that the commitments That were made by business in Paris and in September when the SDGs were signed that they these commitments are delivered The people will not be judged by what they say or what they sign But they will be judged by what they do the second thing that we need to do is obviously and roll a board a broader group of Business for critical mass We just announced this morning that we have created a commission on business and sustainable development That really is trying to put the narrative down for businesses Why you should run your business around the sustainable development goals? My dream is that every business runs its business model around the sustainable development goals this year's annual report That I will publish for my company tries to publish it about what my company is doing around the contributions towards this sustainable development goal Wouldn't that be an ideal situation if every company would be able to do this? So this commission that we've put together helps to make the business wealth feel comfortable About mirroring their business strategies to sustainable development and not obviously Addresses some issues what are the more? Transformational business models that are needed in the areas of financing it always boils down to money How can we become more creative the simple issue in society often is that one part gets the costs whilst the other part gets The benefit how do you make that work holistically and make these financial markets work for us? Which they frankly don't do at this point in time We think we can put all of that together create this critical mass Hopefully just like we've done in Paris with the climate change and really move the needle on the sustainable development goals Because 15 years goes very fast Businesses really taking the lead by inspiring Encouraging shining a light in a way so that others can can follow We're not going to turn to three of our advocates who are in the audience Ambassador dough first You've had tremendous success motivating and mobilizing Korean politicians How do you think and how can you advise that we can mobilize other politicians national leaders for the SDGs? Any words that you can Advise on that first of all we often hear that we have a very high target of Supporting zero percent zero point seven percent of GNI for goals MDG goals and sustainable Assume that will transfer to the sustainable development goals as well but in doing that we do need a Parliamentarian support more than anything else because most of our countries large budget Permission goes to the National Assembly. We have to pass the National Assembly Korea Although we have not reached that target As Jardine has said been very active MDG advocate as well as SDG advocate supporting SDG advocate forum by that bipartisan group but Korea should be a special case Because we have our Korean man at the top of United Nations So when I go and talk about you and MDGs SDGs They just feel obligated to hear what I have to say corporate So I don't want to say that Korean case is the usual case but having said that I see a large audience here in Davos and I think people like you Will make the difference. It's our our job to make a link between Local audience now those voters with Member of Parliament, you know Member of Parliament number one get elected number one Number two get elected number three stay being elected. So for them as well as the local Voters pay attention to SDGs then they will be immediately Felt that they have to do something in action. Thank you. Thank you so much ambassador Professor Eunice The SDGs have promised to leave no one behind How can we ensure that this agenda? Really is for the poorest and the most vulnerable in our society. How can we ensure that? Well, it's tough job But the fact that it's on the list now that on the DG this is SDGs Sustainable Development Goal and the whole world all the leaders getting together signing it up that I think the most significant thing that 2015 UN General Assembly has done to put this signature on that we own it and we weren't going to do that and it's on the on the question of bringing poverty to zero for example MDG brought it to the half that was the goal and now it's bringing it to zero It is something beginning of New thinking that you don't even think that Something like poverty could be brought to zero. So half has given us a big Encouragement now the final the bring it to zero and at the same time we have to see why Poverty was created in the first place Because even if you bring it to zero We may end up reversing that process because unless we stop the process which creates a Poverty to zero. So that's a thing Everybody will be discussing about poverty and it's very significant that we are discussing this in a high school Auditorium Because I feel that young people those who are in high school. They are the most significant participant of this empty sustainable development goals because this is their life Is they have to own it. They have to say it that it has to happen. So how to get the Words the message of SDG into the minds of the young people once they adopted they own it I think that's the best way to ensure They not only achieve it also make sure the Mechanism which created all those problem also be addressed Rethinking the designing of the conceptual framework itself as the world goes on as a zero poverty zero hunger. It's already there zero Net carbon emission. So all these zeros that they have to figure out how to make sure it not only is achieved It's maintained and we create a new framework for the whole world. That's the challenge that we have to take right now Thank you very much. Thank you so much So getting the message into the minds of young people crucial Professor sacks Thank you so much for being here You are one of the people who really mobilized the rich nations to increase their ODA to achieve the MDGs The SDGs are so ambitious the World Bank is talking that we're going from billions to trillions How can there be sources mobilized to reach these SDGs? How do we get there? Thank you very much. I guess my message is don't be scared of trillions. It's not so big anymore The world economy is a hundred ten trillion dollars a year So a trillion here a trillion there if it ends poverty If it saves millions of lives per year if it builds infrastructure if it makes the planet safe from climate change It's the best bargain for humanity and It's not so hard to mobilize What we need to do is to know what to do and then to understand how you bring together The stakeholders to achieve it Richard Curtis mentioned a few minutes ago that malaria deaths are down by around 80 around 70% according to the best estimates How was that done? Well first there were experts that said here's how it can be done Those experts then needed a voice the activists gave them a voice Then you needed the means to actually carry it out companies played a leading role Sumitomo chemical for example had its engineers figure out how to make an Anti-malaria bed net last for five years. This was a technological Breakthrough that has saved millions of lives Then you needed president Mahama and secretary general and the official institutions Internationally and at the government level and the global fund to fight AIDS TV and malaria to say here's a way to finance Those bed nets and the rapid diagnostic tests and the expert advice You know 15 years ago people said that's not really possible. I'm sitting with David Navarro We talked about this already 17 years ago that this is what needed to be done There was a fight for many many years with the skeptics the cynics saying I don't ever work Everything will be get stolen and so forth when secretary general Ban Ki-moon came in one of the first things He did was say we need to get bed nets out To everybody that needs them and a trillion but not a trillion a billion bed nets Excuse me a billion bed nets were distributed in a short period of time and Low and behold the results work now by the way my cynical colleagues in academia. They're going out to do studies They're very confused. Why did that work? We thought all the bed nets would be stolen and They actually did recently publish the study which shows how weird academia can be sometimes and they said We were told everything would get stolen, but the bed nets went to the places. They were supposed to go We don't quite understand that but we want to introduce the concept of pro Sociality in other words that people behaved for other people Well academics take a little longer to figure it out sometime But the fact of the matter is there are ways Even to have economic growth and to get carbon down to zero Because we have wind we have solar we have other low-carbon energy sources We know how to do these things. It's a question of mobilizing our will our technologies our Governments and on the financing the world's awash with saving in fact again the macroeconomists are so confused They say there's over capacity right now This is a bad Idea there is not over capacity. There is under use They say China with all that over capacity should just consume more no China can be the workshop for the world to build the sustainable infrastructure including for China This is what we use our resources for not to waste them or fritter them away or leave them idle but to direct them for human need and Believe me with a hundred ten trillion dollars a year produced and it is trillions. We can afford Easily to do these goals. This is small stuff Compared to what we're able to produce. We just have to put our minds and our wills to it I'd like to thank all of our advocates the secretary general Prime Minister Solberg president Mahama And we have one more message from Forest Whitaker Yes, thank you and we'd like to give a big round of applause to Jeanine de Giovanni who is not wearing a flat jacket and a helmet as she does in her job usually But thank you so much for for moderating with us today. It's kind of a flat jacket We had a we had a we have we have an excellent One and a half minute movie from a forest Whitaker a message, but unfortunately there's a technical problem So we will load it. We will upload it on the on the websites We will give it to the web to upload But you we will also give it to project everyone and we will put it on sustain So project hyphen everyone dot org if you haven't if you haven't seen that website Then there's something that's still missing, you know, because this is what Richard Curtis helped to put in place to get these goals to be famous and then remember if these sustainable development goals are a Social contract Then there's also the small writing and the small writing are the targets And if you want to know more about the targets, then you have to go on WWW sustainable Development org because that's where you will find out what the SDGs really are Now I'd like to ask you all to say seated here. I'd like to before I Dismiss the room. I'd like to Because in a in a school we can dismiss the room. No, I'd like to give a very special thank to The weft for having hosted us here Excellent partnership. Thank you. We wanted this to be an open forum and you you have all made it so special Thank you to the UNWTO step foundation for the funding for for Everything that had to be done. Thank you ambassador. No, you were excellent also