 The first component you need is your why. Why you? What is the problem you're trying to solve? Because I always say this, business is a solution to someone's problem. Not only is it important to identify the problem, but you must identify a clear vision of what you're trying to create. I'll give you an example. One of my students, Makayla, she created her own donut store called Frankie Dee's Donuts and it's the most popular donut shop in her town. Not only do they have one of the best donuts, but the reason why they're so, so popular and have such a great community is because of her why. She wanted to create a positive environment for people to come in and feel safe to talk about mental health. And that's the reason why she's able to have such a close-knitted community who not only loves their product, but loves their mission, loves her why.