 You can move your hand slowly left and right and then choose it. So right now it's connected, we hear the TCL and hi, so who are you? I'm David Derrida, head of product for Europe. And what is it wearing there? So it's wearing a concept, a technical project factory. And the idea here is to show some true display innovations. So imagine you want to experience a very extra large display, watching video, watching Netflix. So I can see the two micro displays that are in there, right? You can see on both eyes, what do you see? I see like a big screen, like you have the impression you have an immersive experience. Is it an arch? Yeah. No, it's not really augmented for now, but I guess we would be working to make it. Is that camera in there? No, so for now the use case is to watch a movie. And basically you have just in front of you the impression that it's truly immersive, like a 100-inch display. And this is connected over Type-C to your new phone. To the TCL Plex that we are announcing today. It's working. Let's show the phone. So you launched this phone today, a TCL Plex. TCL Plex, our first smartphone TCL branded, available in black and white. So that's what we are announcing today. What's really cool about the TCL Plex is that the TCL is famous for displays. So it's a very nice display. Yes, it's a very nice display. What's the size? So it's a 6.53-inch display with a notch. So the 24 megapixel selfie camera is here in the hole. We call it a dodge. We call it a dodge. So it's a dot notch. We registered this trademark. So it's not a notch, but it's a dodge. Yes. What do you call a dodge? Dodge. So what's really unique about this phone is what we call the next vision. And the next vision is basically coming from our expertise on displays, on TV, on large displays. And we'll provide some enhancements on the fly, converting SDR to HDR, for example, on the fly. So you are doing some AI kind of stuff to the video content? So we've got a dedicated chipset that we call next vision that will optimize the pictures, the video gaming experience on the fly. And here I would just... Does it optimize all the UI also and everything? The UI is not going to be super visible, but media content. I'll just show you an example here. This is the same brightness. You have the same picture here without next vision. So that's what we would experience on a normal phone today. And this is with next vision activated. So you can experience really the improvement of the pictures, the videos on the fly. So it's doing an AI analysis of the image, and it's adding kind of brightness. Adjusting the color, the brightness, the contrast on the fly. So it's a machine learning part of the SoC. Something like that, right? Yeah, kind of it. What's the chipset in the music world? So we call it next vision. It's a chipset which is optimized only for pictures and multimedia optimizations. But what's the CPU on your phone? So on the phone the CPU is a Snapdragon 675. It's a Qualcomm CPU, and in addition to this Qualcomm CPU, we have a dedicated display engine that we call next vision. And it looks really nice. What's going on here? So here you've got triple camera on the back. You've got a 48 megapixel camera, which is a sensor from Sony. Very high quality. The sensor in the middle is 2.9 micrometer low light. So our objective is to have extremely good video in low light environment. And the one on the left is the wide angle up to 123 degrees. So that's the three cameras on the back. If you go on the camera application here. Can you take a low light picture right now? So here we have a demo if you want to record or compare with your current phone. If I select here, I can experience these three sensors on the fly. So you can see the main sensor here, the wide angle, and here the low light will not show you the major difference, but you have a demo of low light. Does it take it automatically the low light, or you have to select it? No, so by default it's set to automatic. It's a smart system, it just goes automatically. By default it's set to automatic, but if you want to go manual, to have all the pictures, photo optimization, you can also do it manual. Can you do a lot of bokeh? Yes, you've got portrait mode. Can you take one with me? Sure. So then around it creates a bokeh, but it's an optical bokeh, or is it AI kind of bokeh? It blurs the background a little bit? Yes. Like by artificial intelligence? Absolutely. Is running Android latest? Running latest Android would be upgraded to Android 10 very quickly. And the price is going to be good? So we are announcing today at 329 euros. We are going to launch next month in several European countries, and you can start pre-orders on Amazon in Germany for example today. And the smart glass system, is there any price for this? No, it's too early, so we're just showing concept today. Can I say 499? No, no, no, not today. Alright, so this is the TCL smartphone for the first time in Europe, no? First time we ever launched a smartphone under the TCL brand, coming together with all the great display stories we announced today. USA? Or just talking about Europe only? October will be Europe in some countries, but progressively we will deploy to other countries. The objective will be USA next year.