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Published on Jun 29, 2010
Our agency implemented a project that was constructed around the idea of overconsumption of products in the world. This initially developed when our chairman and chief creative officer Mr Thirasak Tanapatanakul experienced his four year old son screaming like crazy as he refused his request for the latest smart phone. He came to realize that due to the creative nature of our advertising work, our jobs are to stimulate people to consume. As a result we are now living in a world of over-consumption, surrounded by things that are not necessary but are told by all forms of media that we need these in our life to be satisfied. We wanted to help the next generation by exploring the principles of self- sufficient living and help people realize what they need in life and what they don't. From this idea "My Family Project", Burg Barn Buri was born, this is the place of the project where five acres are dedicated to the principle of self-sufficient living. We went back to the basics and came up with the following necessities like food, energy, medicine and entertainment. At Burg Barn Buri we have grow organic rice, herbs, and vegetables, raise fish, make energy from nature as well as built a huge natural playground. Right now over 400 families have already experienced this way of living, and we are currently in the process of building a website to increase the numbers of families. Also using the project as a stepping stone to target the creative people in advertising and enlist their help to challenge and change the attitude of this world.