 Good afternoon and a warm welcome to everyone and this fireside chat was supposed to be modulated by Dr. Anurag Patra and I'm pretty sure that I am not going to match his energy, his charm and his enthusiasm and another challenge is to hold a session post lunch. But I'm sure Samir can manage and ride us through. Samir you are building a brand in the cycle industry with a larger aim of sustainability and making the planet healthy. And you have recently opened Sarah Lekhan and Ron the TV commercial as well. So there are lot of questions are there in my mind and my first question to you is how crucial is it for digital marketing for a brand like riders? In today's time digital branding for riders is very, very important because we are fortunate to have digital way of marketing where we can reach out, ban India in a short span of time and we are fortunate and we are trying to pull them and reach every corner of the India whether it's tier 2 or tier 3 and be out there as a new age cycle brand. So how do you plan to leverage e-commerce to scale up your business and to expand your range in tier 1 tier 2 and to build India? Honestly e-commerce is not a big platform for bicycles but because thanks to the lockdown that we were able to get that added advantage and the youth is on social media and e-commerce so the sales of online sales has increased, it's given a boost and we look forward that it will be better and the growth is there for sure. So in cycle market we can see a lot of high end bikes are there, they are mounted by the traditional women and kids. So entire cycle market is fragmented and kind of complex. How difficult is to gather quality data and get consumer insights? So like earlier there was no online sales marketing, it was all offline. Gathering data was difficult then but now online platforms, digital marketing helps us to collect data and we will be more precise with the ads that we run. We get instant feedback whether it's working well or it's not doing well. So there are a lot of changes we can do. It's the help of social media. So according to industry estimates the niche cycle market share is around 5-7% and I suppose that the consumers in that segment are mostly young, affluent and most of the time they don't like advertisements and they often disable their ads as well. So how challenging is it for you to tap those consumers digitally? So the people who don't see ads and who skip ads for next year we plan. So people who don't see ads, we have word of mouth, we have cycle enthusiast and cycle gurus you can say who talk about the brand, they can talk about our brands, check out our bikes and give a review so we can learn from that and improvise and they can see what's good about it. Is there any new trends or coming trends which you see in 2020? In 2023 for online and digital marketing as you said now that people skip ads so for YouTube we've made shorter clips which in 6 seconds we'll convey our message of our brand in those 6 seconds. That's going to happen next year in China. Very interesting points you made. Thank you so much.