 Hey what's up guys welcome to a new video so in this one I'm going to show you how to pick a product to drop ship and sell using Facebook ads. So product research is the easy part of the process there's tons and tons of different videos on YouTube however the difficult thing is actually knowing why a product would be successful when you advertise it on Facebook versus a product that wouldn't be successful so that's what we're going to be going through in this video. Make sure you stay tuned throughout the whole presentation and I promise you that by the time you finish watching this video then next time you go and do your product research you will know exactly what kind of products to look for and more importantly you'll understand why they make good products as well. Now before jumping into the presentation just a very quick message I am giving away a free one-to-one call with me so chance then for me and you to have a chat on Skype and just go through anything drop shipping related. It's dead easy to enter all you have to do is simply hit the like button below this video subscribe to my YouTube channel of course and leave a comment down below. In terms of the comment it could be whatever you want just comment e-com comment some sort of question I get back to every single question so if there is that one little question that you can't find the answer to anywhere now's the time to ask it and then finally just make sure you stay tuned and tune in to my next video which will probably be tomorrow so Wednesday and the winner will be announced in that video then so that means said guys thanks for tuning in I hope you enjoy it and let's go straight into it. So slide number one then what you have to realize is that when you're picking a product to sell via Facebook ads it's going to be different to the kinds of products that you sell if you're going to be selling them on Instagram or using Google ads or using Pinterest the reason being then is because the audiences are different so depending on what products you choose it has to be specific to the platform in which you're going to advertise on a more clearer example is that people don't go on Facebook to do their shopping to buy things therefore the certain products you pick you have to tailor those selections towards the actual audience you're going to be advertising to for example then this screenshot here you can see the it advertises quite nicely the teens this is the US of course but obviously on average it's going to be fairly similar across the world is that younger people are using Snapchat and Instagram they're not so much using Twitter and less and less younger or teenage people are using Facebook as time goes on so from 2015 all the way to 2018 you can see for Facebook especially that as we go along in time that less and less teenagers are actually using Facebook this is confirmed by the screenshot next to it which I simple Google search for the average user age of Facebook and it says 40 years old so if you're advertising a product that's for a younger audience then Facebook may not be the platform in which you find success on you may have better success on Instagram Twitter or Snapchat moving on to the next slide then further reasons then why this is more prevalent more important as I've already mentioned people aren't necessarily shopping on Facebook they're not looking to spend money so they're not in that buy-in mood in that frame of mind plus Facebook has different placement and add types in comparison to every other platform and just to reiterate this through illustration then unfortunately Facebook isn't like this people don't go into or onto Facebook to buy things they go for this reason here and that's to watch funny videos of dogs or memes or and socialize with their friends so when it comes to advertising products you also have to keep that in the back of your mind too so here's three points to make sure you pick a product suitable for Facebook number one is demand if you pick a product that's currently in demand it doesn't matter when or where it doesn't matter where you sell it it doesn't matter when obviously it has to you have to make sure it's in demand but it doesn't matter where you sell it because if it's in demand then people are currently buying it and people want to buy it so if they see it they will buy it so how do you actually know then if a product is in demand and the number one go-to source is Google Trends is dead easy simple to do head over to Google Trends put your product into the search term make sure you're looking at a graph over the past kind of five years in the countries you want to sell to as well as you can see here this is past five years and UK and then what you want to do is just kind of hover your mouse across the graph and just make sure that the current time you're at when you're looking at Google Trends that your product is on an upward trend so as this big fat red X marks clearly marks here and we can see sort of end of September for beach towel is at the lowest peak possible if that makes sense is at the lowest rating popularity wise which means if you try and sell a beach towel now in the UK the chances are nobody's going to buy them because nobody wants them it's not a very popular search term moving on to a good example then of when you want to sell a product this is the LED Doug color and the stereotypical dropship an item now I'm not necessarily saying you should go out and sell this item because now's a good time but what I'm trying to illustrate is that you want to sell a product that's currently on the upward trend because then there's more and more people coming into the market there's more and more people show an interest and therefore there's going to be more and more people buying that product so green tick this would be a good example then of what you're looking for so as I record this video now is the 20th 20 seconds sorry of October and you can see clearly here that it's kind of at the very bottom of the peak it's going to start rising up as time goes on so product like this is becoming more and more popular more people want a product like this so now would be a good time for example number two then is connection the bigger the connection of your product to your audience has then the more likely people are to buy your products and that's just 100% fact and the reason being then as I've previously mentioned people are on Facebook to do their shopping to buy things so unless they see a product that has a really strong connection with that individual then they're not going to have that reaction to it they're not going to be interested in it and here's kind of like a nice illustration of what I mean by here so as an example audience then we're targeting a 50 year old female and she could be retired and she has two pet Yorkshire terriers so you could try and advertise this first product here which is quite a nice bracelet looks like a decent product but but it's not super strong specific connection therefore we could improve that connection level and therefore would be more likely to get more attention more clicks and therefore more buyers that is why I've only rated this a connection level of 4 out of 10 we can improve this then by actually advertising a Yorkshire terrier necklace to this audience and the reason that's got a higher connection level is because now we're showing her a dog product that is specific to the actual dogs she owns so an add a product like this point in front of this particular audience as an example would definitely get more traction it definitely get more eyes on there be more interest more clicks and the chances are more purchases too because it's more specific there's more of a connection with this particular audience now we can actually go one further than this and actually increase the connection level again and match this with the current time of year so for example a cushion like this you've got the Yorkshire terrier which she owns and we've also got the fact that it's a Christmas themed pillow or cushion whatever you want to call it so there's another connection on another level there we started out with kind of a broad connection the fact that she owns dogs then we've gone more specific and we're showing her a specific dog breed product that matches the same dog breed she owns then we're doing the same thing again here but then we're also matching it with the current time of year so that's why this one gets connection level of 10 out of 10 because it's purely relevant for this time of year and purely specific in the fact that it's got a Yorkshire terrier image on the cushion and she owns Yorkshire terrier so hopefully that makes sense any questions by the way on any of this whatsoever as I mentioned in the intro I do get back to every single question so just feel free to ask me as many questions as possible moving on to the third and final point then is a product that makes somebody's life easier and the more valuable the problem is that you solve in somebody's life the more people will want it and plus the more money they'll pay for it to plus the more traction they'll get on social media and when it comes to advertising on the social media platform then you've got to take advantage of the fact that if somebody shares or comments or engages with your ad then more eyes are going to be on your ad essentially so the higher problem you solve for somebody then the more traction the more clicks more interest and the more purchases you're going to get to illustrate this and I've got two product examples to show you number one this one being on the left which has the value of the problem I've rated at three out of ten because yes it does solve a problem of where do you put the pan to stop it dripping on the side and same thing for the spatula but nobody's going to write home to the mother about a product like this it's not really that exciting yes it solves a problem but is it enough for somebody to take time out of their day to go and purchase this or tag one of their friends probably not you might think differently and by all means feel free to go and advertise a product like this but in my opinion this product on the right is far superior because the value of the problem that this solves is so much higher therefore there's going to be so much more interest in a product like this plus you can charge more but if you could sell something to somebody that's going to make their everyday life easier then that's going to be very valuable in their eyes which is this LED walking stick so it's adjustable so it makes it easier for elderly people to get out of chairs and things like that we've seen that Facebook also has a higher average age user base which again makes this more suitable for Facebook when it comes to picking products one thing I haven't mentioned yet is that it's important to try and encompass as many of these points as possible if you can find a product that makes somebody's life easier is currently on an upward trend and can have a really strong specific connection with a certain person then you're on tour winner in my opinion and going back to this walking stick then it does multiple things it's got light on too which makes it easier for elderly people to see the ground that they're walking over in the dark again with it being this time of year and the clocks going back next week then it's going to be dark from like 4 or 5 p.m. so there's going to be a lot of time in which it's going to be dark which they might have to be walking outside I've seen one as well that has like a grabber on the end of it so they can grab things out of shells that they can't reach I'm not sure that's this one so there's just multiple ways in which it makes somebody's life easier which makes it more appealing to them more valuable and therefore they'll be willing to pay more as well so they're the three kind of biggest points I want you guys to consider next time you're doing a product research there's many more that I could go on to but I don't want to make the video too long and perhaps if you do want to see those points then let me know in the comment section below and with that being said then guys thank you very much for watching I hope you enjoyed it if you did please make sure you hit that like button and of course leave a comment down below too for your chance to win that one-to-one call for me and then just a couple of things then before you go follow me on Instagram I'm posting a lot more in there now so hopefully some sort of content you'd like to see and then finally make sure you check out my free ebooks in the video description down below and with that being said let's get into announcing the winner of the one-to-one call so here we are then on my previous video I just want to take a quick second to say thank you for all the support as you can see we're at 8.99 subscribers so less than 10 away from 9000 which is absolutely awesome so thank you very much please do keep subscribing to my channel and I thoroughly believe we can make 10k before the end of the year anyway let's get into announcing the winner then I'm just gonna take the URL and paste it in here I've got 44 unique comments in the space of a day which is absolutely awesome so thanks very much and the winner then of the previous video is Popescu Bogdan thank you very much for your comment hit me up on Instagram we can get that call arranged and guys if you just want to get straight down to business and book a call right away you can do so there is a link in the video description below and finally then thanks again for tuning in I hope you enjoyed this one and I'll see you in the next one