Prepare your tools and team for viral marketing
Viral marketing: sharing is caring
To maximise the effectiveness of your viral marketing campaign, make sure your new prospective customers get the same message at every touch-point: share.
How to set up your Facebook application
I know I have been talking about a Facebook page, fanpage and application interchangably, but a Facebook App is what you really need.
A facebook app gives you the flexibility and functionality you need, and it allows you to change the functionality later on. A simple FB page does not give you that.
Head to http://www.facebook.com/developers/ and set up a new app.
Make sure you choose the right name, because you cannot change the name.
Get hold of your graphics designer and create a welcome page that has your calls to action in place.
Test it so it looks okay even on smaller screens.
Create a welcome tab, and upload you image. If you are not particularly FBML proficient, use a free service such as Tabsite.
Go to your Facebook app and edit the App settings so your Go to app button redirects users to your LinkedIn group.
Modify your Facebook Wall settings, so new visitors land on your Welcome page.
Edit the information in the sidebar, so it has a link, again, to your LinkedIn group.
Test your welcome page to make sure everything works fine.
How to set up your LinkedIn Groups
In your LinkedIn group, set up the auto-responder to send the automatic replies with a link to your Facebook page and a strong call to action.
Your reply to applications should inform prospective members that they will soon be approved, and ask them to like your Facebook page while they are waiting.
Your welcome email should also ask them again in case they have not done so.
These are your most important touchpoints at this stage, so you need to use them well.
Do not approve people immediately after they applied, but do not make them wait for a week either.
If you are too quick, you miss their anticipation.
If you are slow, you may provoke frustration or anger.
Test all your massages, links to make sure things run without a glitch
You are now ready to go to the first stage of your viral marketing campaign, attracting your core following.
This is what I am going to show you in the next video.
Please like this video here on YouTube and in Facebook as well.