 What's up Brandman Network, it's Shawn and I'm back with the second video of the music release strategy series and once again these first three are just some basic frequently asked questions that are important though because they can help you guide how you move for a long time. Anybody who does not have an audience right now, a big fan base, do not worry about your album pre-launch series. Don't worry about what you do leading up to your project, everything needs to be focused on after the project. I already just got right into it but obviously the question is what should I do before I drop my project? There are some things you should do but it shouldn't be too focused on marketing and teasing people and getting them excited about it because this is what happens right? You're teasing and oh that teaser sounds good however when it comes out there's likely not going to be a great way that you can get right back out to those same people. My attention is valuable so while you have my attention make sure you convert it into something and that's true for every single potential fan that you have. So if you push out an advertisement I'm like yo that song sounds dope, that sounds cool and I can't find a song once I decide to look for it it's going to be like oh well and I'm going to move on and who knows if you'll be able to get my attention again if you do you'll probably have to pay for it and we don't want to spend as you know that much money do we? Nah because we don't have it yet because we're working on becoming bigger. The alternate is you already have a project out so when you do an ad or when you just drop an interview or whatever you're doing post drop then people can see it and then say you know what I'm interested they check out the project or they check out the song or whatever you have going on and from there now you get that attention they make a decision whether they want to be a fan all of that good stuff so make sure you're not spending too much energy on what you're doing beforehand if you do not have a fan base a decent sized fan base to start to not only tease but to amp up to possibly give you a first big week on your playlist and things of that nature if you don't have anybody to do that for you people who are already checking for you then it's irrelevant. Let's look at it this way like we're independent we're not worried about the music charts necessarily billboard do we even have a chance on getting on billboard or some of these other random charts are we really expecting to get those kind of results or get visibility from those folks probably not so if you aren't then that whole mentality of what happens the first week is really built for those charts it has nothing to do with the actual success of the artists there's been a lot of songs that had a horrible first week but then ended up being one of the best charting songs of the year right long term many people still love the song it doesn't have a great first week because the brain full circle even if you have some sort of fan base it doesn't necessarily matter if you even get those people to give you a nice big bump in the first week unless you're trying to drive up your playlist views because obviously if you get a certain amount of playlist views in a short period of time you get more opportunities to get on other playlists on things like Spotify and Apple music and then of course that has its own trickle effect but if you don't think you'll be able to do that in the first place then it's probably not worth investing a lot in promo beforehand the things that you do put out of course could be you setting out the ground just for the aesthetic for the project or the story that you're forming all that good stuff so when people come back to see it later cool but as far as fitting marketing dollars heavily on it beforehand it's not something you probably need to do at least not at the time when you don't have any fans especially and that's it for the second video of the music release strategy series other than that let's get it