Futurist and KeynoteSpeaker Gerd Leonhard talks the future of social media and communications





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Published on Mar 31, 2012

This is a new video with a short and to-the-point interview with TFA's CEO, Gerd Leonhard, produced by marketing magazine The Drum at Digital London, see http://www.thedrum.co.uk/news/2012/03... about the future of social media and how it will impact us. Most important: in a digital society, you can't FORCE people to pay, you can only ATTRACT them to pay. Original video is at http://youtu.be/2jT6NcKmoM0 - thanks to everyone at Drum Magazine

Gerd Leonhard Futurist, Author and Keynote Speaker
Basel / Switzerland CEO www.thefuturesagency.com

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