 Recording in progress. Well, starting perfectly on time in Swiss-like fashion. Good morning, good afternoon, good evening to wherever you are. I am Simon Mulcahy, Chief Innovation Officer of Salesforce. And welcome in particular to the World Economic Forum's COP26 live program, and this session entitled, Driving an Ecopreneur Revolution. And this has been inspired and led by Uplink, which is, as many of you know, the open innovation platform of the World Economic Forum. This is actually an endeavor founded in partnership with Salesforce and Deloitte as well. And over the next 45 minutes, you have got an incredible treat ahead of you. We have a panel that represents really the cutting edge of innovation, business, and investment, and the public-private collaboration to protect the planet. And actually, let me start by introducing them. So the first part of the session will feature two Uplink ecopreneurs, Lisa Dyson, who's the founder and Executive Chair of the Board of Kverdi, which is a member of the Uplink Circular 2021 cohort, and Darsano Hattano, who's the Chief Executive Officer of Rimba Makma Utama, which is implementing the Kattingan Mentire Project in Indonesia. And you'll also hear from two seasoned investors in this area, Catherine Garrett Fox, who's the Chief Executive Officer for Gulf International Bank in the UK, and has also actually been a friend of Ocean Action since 2020, and Irani Arias, who's the Chief Executive Officer of IDB Lab, which is a supporting partner of the Trillion Trees Amazon Challenge. And then a second half of the session, we will actually be launching Uplink Oceans Blue Carbon Challenge. And for that, we'll welcome Christian Tilecki, who's a good friend and the director of the Friends of Ocean Action, and also Nina Jensen, who's the Chief Executive Officer of Rev Ocean. Now, before we jump into the discussion, though, let me kind of just set the stage for why this is such an important moment to support what we're calling eco-preneurship. Now, you all know about the record temperatures, the floods, the fires and the droughts happening all over the world. You're probably all watching as well what's happening at COP. Well, we're seeing that the momentum for action on climate change has really passed kind of the point of global resistance. There's now broad consensus on the science that explains a human cause 1.2 degrees of climate change to date. And there's actually kind of global acknowledgment of the implications of further carbon emissions. There are sufficient technology breakthroughs. There's capital available, and all of that can really help ensure that the world might transition to a post-carbon energy future in the coming decades. But it's going to require action, and it's going to require entrepreneurship. And we call anyone who is entrepreneurially innovating to protect our planet, an eco-preneur. And we need a revolution to happen in this area. These eco-preneurs need help, be it access to capital, to advice, connections, or just helping moving along age-old legislation. And that's actually why and a big reason why Mark and Lynn Benioff in conjunction with Salesforce and Time just announced a $300 million investment in this area, and particularly around trees. Now, to give you kind of a clearer picture, the Uplink team has put together a short film. It features five of the eco-preneurs that they've been supporting. And I think it brings to life the urgency of supporting this movement. Let's roll the film. And five great examples of how eco-preneurs are driving change. And we're actually lucky to have two of these inspiring eco-preneurs with us for this discussion. And maybe we'll start there. Lisa, tell us more about Qiverdi and the technology solutions your company's building to drive towards a net zero economy. Absolutely. And it's so wonderful to be here. So Qiverdi was started with the premise that if we take carbon dioxide and turn it into products of interest that had high value, then we can scale it with taking this technology, creating products. You can scale it with industry, essentially. And Qiverdi is working on a number of solutions that take CO2 as a fundamental building block and makes materials and food and other things that are part of our everyday life, everything from a palm oil replacement to biodegradable plastics. One example that I'll highlight is turning elements of the air into protein and then taking that protein and taking meat and making meat. And the reason why this is of value is that the food industry is one of the largest contributors to greenhouse gases more than the entire transportation sector. And meat is the biggest culprit. So if we're going to figure out how to feed 10 billion people by 2050, we have to figure out how to make our food better and in particular how to make meat better. Wow. Not water into wine, but air into meat. How are you using technology in all of this? You know, we cannot use the systems that got us here. We can't use the technology of old that created this problem. New technology is simply required. We have to figure out better ways of consuming, better ways of producing, manufacturing. And so, poverty is focused on producing things in a way that takes CO2 and uses it as a fundamental building block and inherently is a more sustainable way of producing products for everyday use. And so, you seem committed to developing a series of solutions that show how science drives innovation, combat the kind of climate crisis. Can you talk for a moment about the role of technology entrepreneurs in protecting the planet? So when myself and Dr. John Reid started, you know, we asked the question, how can we be a part of this, you know, climate change story to have a positive impact and NGO's play a role, governmental bodies, regulatory bodies play a role. Our backgrounds were in technology and my background in addition to that was in business. And so technology is critical. It's a critical component to actually have solutions that companies can implement to have products that consumers can buy that replace those technologies of old and replace those products that are the primary polluters of today. So technology is kind of core and innovation is core to allowing us to, you know, do something different and get out of this problem that we're facing as a nation and as a globe essentially across the globe. Just phenomenal. Let's turn now to D'Arsano. We've heard D'Arsano from Lisa on how technology can play an important role in addressing the climate crisis. Turning to you and D'Arsano and the Kattingam and Tyre project, can you just explain about your work and the transition you've seen for putting kind of value on nature over the last decades? Thank you, Simon. It's good to be here. So 14 years ago, I basically get into this endeavor with the proposition that we can still save the last remaining kitten in the forest in Indonesia, mitigating climate change. Secondly, we can work with community providing sustainable livelihoods and finally make profit from this adventure. I think what we are selling is carbon credit. What we do now is known as nature based solution. But I think, you know, looking back 14 years, today we are the largest project in the world in terms of number of credit that we produce. Not only that we can scientifically prove that we are mitigating climate change, but more importantly, we actually are providing sustainable livelihood for the communities and protecting the biodiversity. So I think more and more people realize how important our existence if we, you know, we need to protect nature. So nature based solution is one of the most effective ways for human to survive in the next 100 years. So I think I'm quite lucky with our 14 years experience. We can show that company can do this transparently. There's a new product of new business, not only that we are clearly mitigating climate change, but more importantly, it's a very inclusive business. And it's very transparent. And I think that's the way that the future should be when somebody is doing something with a purpose. It's clear that what we're doing is mitigating climate change and also being inclusive. So I think we are part of this solution. I think this innovation will lead to a lot of things. You know, the technology supporting what we do are clearly there. We under the past three years, we see that so many people are interested in nature based solution and the ecosystem is being built on the premises that we need nature for survival. So you mentioned nature based solutions, you also mentioned technology. Can you talk a little bit about the role that technology and innovation are now playing to help you scale? I think the key in, you know, just to give you an example, when I started this 10, 12 years ago, it took us literally 30 days to actually calculate, you know, how much carbon stops that we have in this area. But now with technology, actually, you can do that. You can use a lot of satellite images and you know, basically working with AI and others as we have more primary data as we can map with. So this technology helping us to calculate how much carbon we have. Not only that, the technology will help us in terms of monitoring what we do. You know, there are companies that are, you know, built today to actually monitor what we do and make sure that the carbon credit that we produce are real real in terms of what kind of achievement that you have done on the ground. And obviously this is all pivoting around the carbon markets which are getting a pretty good sort of kicking right now and re-evaluation in the context of Glasgow. What's your vision for how the carbon markets could evolve? I think if you look back how industrialization worked, you know, when we look at forest, we always value the timber, right? Now we start looking into valuing it as if it's a carbon market or carbon currency. But I think if you look at long term, nature provide all these things. Nature is not just providing carbon solution for us. Nature provide basically a existence for humanity. So it is very important for us to evaluate. But of course, right now what we know how to evaluate is carbon currency. But I'm very optimistic in the future, you know, when we value nature, it can be biodiversity offset. It can be all these things that we never think of. I think that this is something that we as we evolve in this space, you will see the value of nature based solution and more and more people will create the by product coming out of this solution itself. Excellent. Well, thank you both for that. Now let's actually pivot to Catherine and Irini. The ecosystem does need great ecopreneurs like Lisa and Dasanos you just heard. But they're only really going to thrive with the right funding, collaboration, assistance from business and others, public, private entities, investors, etc. And Catherine and Irini, that's where you clearly both come in. Maybe Catherine starting with you. Can you talk about about that business imperative for supporting climate-focused ecopreneurs? Is there one? Well, I mean, I think you started off at the beginning, Simon, by saying that this whole discussion has reached a massive tipping point, not just because of Glasgow, but I think really because of the momentum across this important topic. I mean, the reality is that business has to be involved. The stark facts that that by 2031 and four people is going to be exposed to a climate hazard that is going to seriously affect their life or livelihoods. So absolutely there is a business imperative around this. And really what we're working on here at GIBS management is thinking about how the world's greatest challenges will be solved by companies and those that are successful ultimately will be the most successful from a financial perspective. So it then becomes a truly virtuous circle. And although I suppose many of these solutions have historically been the domain of larger companies, actually what we find really exciting is having the opportunity to engage with smaller entrepreneurs and startups, really looking at the innovations coming out of this opportunity. Because if we all sit here and think about climate change just as a risk, we're only looking at one side of the coin. In our case, we're looking at it as a massive opportunity. How do we take this whole discussion to be not just being happy and satisfied with a net zero world, but actually moving into a net positive space that we can actually protect and enhance this precious earth that is our home? I was in Glasgow, obviously back on the other side of the world now, but I was in Glasgow just the other day. And what struck me was how somebody was describing it as the single largest negotiation ever on our planet. And alongside that, of course, is this enormous economic shift, which will be the largest single economic shift of our time, which is an incredible opportunity or disaster for people who are not going to take it seriously. But what do you think investors can do to support innovation for the SDGs? Well, I think firstly, make sure that your strategies and philosophy and solutions are lined up to support sustainable development. I mean, it sounds simple in words and perhaps it's harder to achieve. But it really does make a difference in terms of thinking about how the investment community can both, if you like, invest in the best. So the way that we think about the world is really sort of dual faceted. You invest in the best to support what they're doing, drive that change, hopefully build that scale, but then you change the rest. As an investor who's worked in finance for more than 30 years, I've always taken the view that it is so much more effective if you engage with companies from the inside. Don't just stand on the outside throwing stones and being critical, but actually support them in their journey. And you just said, Simon, that there's going to be this massive economic transition that needs to take place, not just in terms of innovation, how we embrace the SDGs, but there's also going to be a massive piece around how we help people reskill for this new set of working practices that will obviously take place over the next five, 10, 20 years. It's vital. Fantastic. Thank you, Catherine. Irene, now turning to you, your work at IDB Lab has been crucial for launching the Trillion Trees Amazon Challenge and now actually supporting the ecopreneurs identified through Uplink for that. Can you talk about IDB Lab? What it is that you do and why you're investing in ecopreneurs? Thanks, Simon. First of all, why we are doing what we're doing. Our thesis is there is a false dichotomy between economic growth and ecosystem health, and that it is possible to both manage natural capital well and increase equitable growth. So going from a do-not-no-harm approach to really taking a more holistic approach where we're looking at the regeneration of ecosystems, and that has to be built into the design of anything we do and therefore becomes embedded in any of the economic activity and the recovery of the economy that we want to support as the Inter-American Development Bank mission and as part of Vision 2025 of the group, that's at the center. So the development of the bioeconomy has been built in as one of the key components in part of the agenda of climate change of that vision. Now within the group, the Inter-American Development Bank is the only multilateral that has a dedicated arm, that's the innovation arm, the IDB Lab, it's a bit of the venture arm of the group, to really focus and take the risks necessary to support this new revolution of economic entrepreneurs and entrepreneurs also tackling other global challenges. So that's really important because having that dedicated space, that specialization in every stage investing and the expectation and the mandate to not shy away from risk and be afraid to fail, it's really, really important as an investor that can catalyze other funds as well and that where we can see a lot of new ideas but also work through the whole journey of the entrepreneur so there are no gaps in between and partner up with others as a neutral player to fill in those gaps and we can talk more about some of those gaps in terms of time. Yes, what you're just saying there is important, you're not just investing in these entrepreneurs, these ecopreneurs but you're kind of supporting their journey over a period of time. What are you seeing as you do that, what are the keys are the key things that they need to scale? How should the investment funding universe reshape itself to best serve the needs of these entrepreneurs? Well, first is of course addressing the capital needs and building in enough a conduit and channels for the right sources of capital to reach the projects and there frankly, I mean we are feeling quite optimistic because we've seen and we did a recent study on the value economy that since 2015 there's been an exponential growth in the environmental investment sector and we've seen what the coalition for private investment and conservation has done and as I believe we walk the talk and we've been invested in a lot of funds like Aethelia, Nirova and also other funds like most recently and it was announced that the 26 circulate capital that are addressing exactly this challenge so bringing in more sources of capital that are specialized in this space first but then also looking at ensuring that we address the so-called value of death because you have a lot of people interested in doing challenges and seeing those first ideas but then what and then what is that then you have a lot of investors that may be interested more at the growth stage but in between it is harder to find investors that are willing to take that risk where you still have a lot of the product market fit may not be quite there you still have a lot of technological risk etc so there it's not just a matter of capital but it's also a matter of making sure that we have the right set of mentors connections that we also combine and connect entrepreneurs that are trying to address the same challenge and maybe they can they can merge efforts and grow faster and that's why the I think uplink is so valuable because I think it will help us connect for example the 600 startups that ITV Lab has invested in many of them in this space how can we connect them with others that are addressing the same challenges and help them grow and scale up faster so that they can get to the next growth stage where there is much more plenty of capital for them thank you Rene and and as you all have heard there's some really interesting and important issues that we're seeing coming out of many of these comments so I just want to come back to a few points that were brought up during the conversation kind of to the to thus far maybe I'm going to turn back to Lisa and D'Arsonno from what you've heard from kind of the investment experts do their observations map to your reality or what's your reaction maybe Lisa I'll come to you first well I'll start by saying as someone who's been working to bring new innovations to market and working on just really the science of behind new innovations for over a decade I'm excited to see the shift from the investment community to where initially impact investing was almost seen as philanthropic to now there are more and more larger and larger investors that are seeing that hey we have to do this we have to do this for our world and there's you know this is a driver of value and so they're increasing their investment in this space so I want to first start off by saying that and then also what's important for innovators is scale and having those big checks available to help achieve that scale and all the whole ecosystem around innovators to also achieve that scale whether it's business leaders partnerships and beyond those connections those introductions to allow companies to grow and achieve that scale is critical as well and D'Arsonno 14 years in this in this neck of the words you clearly have some experience can you talk a little bit about well give me your reactions to what you what you've heard been been hearing on this so far I think Simon it's funny 14 years ago it took me really I remember I was on the road show for four years to fundraise nobody's interested in what I do they don't care they don't understand what I'm selling I think it is was a great challenge for us right being an innovator and a pioneer in this space but I think the fact is after 14 years later we can run the largest project in the world two Indonesian are doing it capitals come to us now which is a good thing but I think what more important is that is a proof of concept that this business exists now suddenly you have the whole ecosystem of technology company climate tech company that's supporting us that I'm sure that that's what Irene is looking to invest now right because those are the next money will be because they're the basically the project like us of course you have to find a good sponsor you have to find somebody have track record but it's not that easy to find anymore because capital is easy for these people now so I think I have to say I'm very fortunate to be in this space I I mean it's a it was a lot of hard work I pitched to 150 investors none of them you know finally I have one and then we started and I think now you know we can say that we did it so I think there will be a lot of innovation coming out but I think what different this time is the the impact of climate change and what we see really push the investor with the ESG expectation with the whole impact expectation so real money can flow into even a good project that sometimes they feel that it's not there and they're worried because at the end of the day we always want to underwrite things that is profitable but I think now it's time for us to underwrite what is the impact of that technology providing us so to both of you though just to sum it up I'm what's more important to you is there investment dollars is it access to community is it access to support like what is it that you need most now in order to scale does honor I think what we need we need more people doing what we do because more forest will be protected more nature will be appreciated but I think you know but for cutting an entire project we are there but I think I am here to inspire people to give basically to encourage other entrepreneurs that if you really believe in this space put your heart put your time and put your effort and it's going to be there and to just give you a little bit of you know another information it took me 10 years to get my first sales Simon so I think a lot of people amazed how we have that kind of perseverance but I think there should be entrepreneur like us like this and you know hopefully we can connect it with uplink or with Irene that they are more capital coming in it doesn't mean that you 10 years you're going to make sales you're not going to survive and we did it so I hope you're using Salesforce I'm moving on jokingly uh uh Lisa Lisa what's what what is it how would you prioritize what you what you need and and I will build upon that and say that you know air protein the spin out of drudy has the privilege of having ADM as its largest investor and you know ADM being one of the largest or the largest fermentation company in the world by assets and air proteins technologies based on fermentation having those partnerships are critical and important for for companies and happily you know after all the hard work that we've put into developing you know specifically this protein solution and now having the strong investor base and partners to help us scale is is critical and so that's the type of thing that I think is required for more entrepreneurs more innovators to go from idea concept you know passion about it about what they're trying to do to actually having that impact on the world that we need thank you Catherine coming to you the the lots of pledges of investment cop 26 looking nice on that front how can we show that this makes it all the way to the ecopreneurs like the ones that we're talking about here what what's needed what needs to change or do you feel that money is is ready and will will flow through neatly already well you know it's interesting because not everybody thinks that the finance sector has innovated well over the past 20 years but actually for me having operated in the sustainable investment space for 20 plus years I can tell you the first 10 of that was pretty lonely with my colleagues out there I think in terms of what needs to happen next I think you you need to see ongoing powerful partnerships and I think for me actually one of the great things that we've definitely heard in Glasgow and we now need to just maintain the momentum is what are those partnerships look like and how do you bring the right people together to scale some of these amazing projects that exist and at a personal level I've been so pleased to have been part of the Circulus program since inception actually as an original sponsor now having gone through five years with many of our colleagues from the forum and now seeing it turn into an accelerator that for me is what success looks like and it's been honestly amazing to meet some of the extraordinary ecopreneurs within that community to really understand what they're doing to change the world and and how the role of mainstream investors can support them in that journey make those connections as we just heard from Dalsano and Lisa so you know we're all pointing in the same direction you know whatever it happens and it's just not not just about businesses I mean my my great passion is as you mentioned in terms of Friends of Ocean action is the ocean and there are some amazing projects that I can point to where you've got academic institutions working with Scottish distilleries there's a great project in the Dawn of Firth North East Scotland which is looking at restoring um you know oyster beds which frankly have been completely destroyed over the past 100 years because of overfishing why does that matter because oysters not only purify the water but they act as a carbon store and so you know if if we can restore uh you know cut you know um oyster bed and oyster reefs in that part of Scotland it fulfills many tasks so I don't think one person one part of the economy has the monopoly on good ideas but it is about partnership that will make a difference fantastic I love that point Irene same question to you yeah I think we have a responsibility to follow through these commitments and to make them happen and one and be very pragmatic and be also very I agree with Lisa very connect very open to collaboration um one of the ways in which we're trying to make sure that we are as efficient as possible and also that there is more transparency and and and traceability of where the money's been invested or can be invested um it's a platform actually that we're building with Salesforce and S3 also WWF and the Basque Center for Climate Change just many partners that probably had never partnered before and IDB to connect projects in the amazon with investors interested in funding them and simply generate that traceability that transparency and make it more efficient so so I think we're creating the channels and we are also sourcing and creating the next generation of entrepreneurs that hopefully will be as successful as Darsano and Lisa here for example we have an amazing project in Mexico and they are restoring 12,000 hectares of of of pine and with the raise and giving likelihoods to the agido and indigenous communities so restoring likelihoods uh regenerating the ecosystem um this is exactly the kind of projects we want um so we're also working really hard in sourcing and originating the next generation of these projects so um I think you know I'd like to sort of also extend an invitation for all the eco entrepreneurs there to um connect connect with us and uh if depending on the stage uh we are launching a regenerate accelerator for entrepreneurs that need that um that support uh to to get to the next level of scalability and uh so just I think we need to again follow follow through on on these commitments and I think we are we're ready to do that excellent I think we just need more more more is what you're all saying in one way or another which I think is uh an excellent battle cry we need a revolution um so thank you for that first panel I want to shift now to the blue carbon launch very very exciting you've heard about the importance of ecopreneurship we've seen that more needs to be done well the friends of ocean action and uplink ocean are now launching the blue carbon challenge to identify ecopreneurs who can actually really keep the ball moving forward especially in the context of the ocean and with that christian it's a pleasure to have you with us to share the framing of this challenge and why friends of ocean action are focusing on ocean and coastal solutions for the carbon market tell us more fantastic Simon and delighted to be here in such inspiring stories to hear from colleagues and speakers um just listening to them now and and hopefully you know what we're doing in the blue carbon challenge can live up to us so I'm really excited to be here um and to announce this innovation challenge and uplink ocean the blue carbon challenge and like some of you um I've just spent the last week on the ground at COP26 and there's an incredibly important conversations surrounding how the ocean has been a victim of climate change but in reality and in fact we know that is a huge part of the solution ahead and we really need to reframe that the less the ocean is a victim more of a solution and and all that has offered not just a climate change but a range of other issues but in that in that vein the friends of ocean actions with the mangroves working group which is a collaboration with our colleagues at 1t.org at the forum are launching this challenge with uplink ocean as Simon said to support emerging blue carbon projects that are part of the suite of solutions that the ocean provides for tackling climate change as I mentioned earlier as you may or may not be aware blue carbon is carbon that is naturally captured and stored by coastal and marine ecosystems like mangroves and and sea bass uh sea grass beds for for example tidal marshes you may be surprised to learn that these ecosystems store up to five times that's five times more effectively carbon than trees on land so an incredible opportunity there to fight climate change however carbon markets and projects have been underdeveloped and underfunded and at the same time there has been increasing corporate demand for the limited supply of these verified credits so building the supply of high quality blue carbon credits will require projects and supporting tools that put people and nature at the center of climate mitigation strategy combined with incredible innovation in an important dimension of people and nature I think has been ringing true and it was a theme strongly coming out of of comp and and continue to come out of Glasgow at the moment and this is what the blue carbon challenges is all about so we're looking for high quality blue carbon projects and ideas that can lead to carbon credits and we're looking for tools and finance education and training that can help support these types of projects and so this challenge prioritized projects that place a strong emphasis on let's say co-benefits to communities biodiversity and ecosystems such as improving our water and air quality let's say resilience from floods droughts and wildfires so a sort of a real sort of cross sector you know sectoral number of benefits that can arrive from this and we're especially encouraged that projects that are at the center you know that the center on let's say indigenous and local communities as leaders strategic partners and primary benefactors so we're particularly excited to have the mangroves working group as I said part of this to support the winners of this challenge as we look to help match some of these high quality supply and demand for blue carbon credits so the best 10 to 15 submissions will be invited to a 12 month program by the Friends of Ocean Action the mangroves working group uplink the will economic forum and the challenge partners really important impressive challenge partners here sales force conservation international the coastal oceans research and development Indian Ocean Cordeon East Africa and rev ocean some great group of organization institutions with immense amount of experience and networks to really help scale and advance the impact of of these solutions so with that we're enormously looking forward to your innovations and the challenge is now open to submission so we'll look forward to those great ideas back to you Simon fantastic Christian very very very exciting now the uplink team has a video I think actually in the context of time we might skip it and we'll play it at the end for any of those hardy people who want to stay on past the deadline ending of this and you'll get to to see this a really really exciting video but I do actually want to kind of take the the baton from where you held it out there and that great description Christian and just go one level deeper and turning now to Nina Jensen the CEO of Rev Ocean Nina talk to us about the power of blue carbon the role of innovation and frankly your excitement for this challenge well thank you Simon and it's a great privilege to be here let me first start by just giving a shout out to uplink which is a great platform for sourcing and accelerating ocean entrepreneurs I've had the great pleasure of working with many of them before such as Penova working to solve ocean micro plastics and I really really look forward to also now working with blue carbon that ecopreneurs of course the ocean holds the solution to many of the problems that we're facing whether it's linked to food jobs coastal protection energy fuel medicines but also importantly fixing a climate change and I must admit nothing gets me more excited than blue carbon it's like the ultimate solution seagrasses mangroves tidal marshes and seaweed can capture and store probably more than five times as much carbon than land-based forests and of course natural carbon storage is by far the most important climate solution that we can implement in addition to cutting fossil emissions if that wasn't enough it can also contribute to reducing biodiversity loss it provides essential coastal protection important for future food production and can contribute to as many as 13 out of the 17 sustainable development goals so I mean what's there not to be excited about everyone should be jumping at blue carbon solutions but of course still a lot needs to happen in the innovation and technology space to really be able to harness its potential so we need to find solutions that can both restore and protect existing habitats then we need to implement large-scale planting projects all over the world and also find how we can use some of these materials to replace maybe more carbon intensive products there's a lot of innovation happening in the space at the moment but as we've heard from the previous speakers of course the challenge is for many of these to both be able to scale their solutions find the right partners find the right funding which is why this blue carbon challenge is so extremely important and you heard from the the the panel just just prior to this talking about kind of some of the challenges and what's needed to unlock more investments and support just following on from what you were just saying what are what are your thoughts on how to scale this and how to turn this into a revolution well I think the good thing is that people are now desperate at finding very concrete solutions at solving climate change and hopefully the spirit and enthusiasm coming out of the cop can bring a lot of these projects to life and we hope to be able to of course find and showcase many of these in the uplink blue carbon challenge and I think the more concrete you can be in terms of the solution that you are providing and of course the the needs that you have the easier it will be for us to to support you help to pair it up with concrete partners with financing and and the support systems needed to scale it at a global scale excellent and now before we kind of bring the launch of this whole challenge to a close I would actually like to call in Catherine again Catherine you're also a friend of of of ocean action what's why is innovation protection and restoration of the ocean so Chris crucial for you well you know actually I'm also delighted to be a member of the mangroves working group that Christian mentioned so I feel that this is very close to both my personal heart and to our mission here at GIB I mean I think the reality is for so long investors and the business community have really wrestled with the ocean they haven't quite known how to invest in it and so I think this is why this whole challenge is so important why friends of ocean matters because it's shone a light on some of these really important topics and probably the biggest single issue that investors have wrestled with in looking into blue blue ocean finances you know what what is a blue carbon market how do you even find things that you can invest in how do you build that sort of you know the credit space to offset against your emissions so this is such a massive innovation and I think that you know honestly it's a it's a privilege to be part of this movement and we just need to mobilize more people into it you know enough talk more action I think is really my my call to my call to arms I love it I love it and so thank you Catherine thank you Nina and Christian for kind of helping us put out the call to action for the blue carbon challenge I hope a lot of people are rising out of their seats now it fired up by this but also thank you Lisa and Dawson and Irini for a really powerful discussion for and to all of you over the last 45 minutes this has been really really great now just to to to leave this on a powerful note COP26 powerful gathering many of the world's leaders there incredible potential to protect the planet and deliver real change towards a net zero economy but we've shown that talk is not good enough we have to turn that into action and it is not happening fast enough everyone who's listening to this all of your friends all of their parents and grandparents join us on Uplink help us source high quality solutions to address the global climate crisis and help us spark this ecopreneur revolution that Uplink is enabling thank you all thank you the world economic forum for making this possible and have a good morning afternoon or evening to all of you