 Holding someone accountable is not something you do to them. It's something you do for them. And it's really important to have that mind shift. Holding someone accountable shows them that you care about them. You're basically saying, I believe you're better than what you're showing me. I know you're capable of more than this and I'm not gonna let you slide on that. Whether you're a parent or a leader within the company, holding people accountable shows them that you care. And in order for you all to reach that North Star, you have very high standards. And the key is not just having high standards. Anyone can have high standards. Do you hold each other accountable to executing those high standards? That's the difference between an average team and a good team, a good team and a great team, and a great team and an unbeatable team. It comes down to accountability.