 Digital marketing course for beginners, part one. So you get it, right? Get what? Well, digital marketing, that's where the money is. That's where the money is because that's where the economy is going right now. In this video, I'm gonna share with you some digital marketing skills, okay? There are four of these videos. They all go together. I want you to watch all of them. There's part one, part two, part three, and part four. And it's gonna walk you through all you need to know for doing digital marketing courses, okay? So this is a great setup. You're really gonna like it. It's easy to follow. But make sure you go through the entire four video series. This is video one. Don't forget, there's two, three, and four. Now let's get going. So you can make some money online. Hey, I'm J.R. Fisher. I've been selling online since 2009. I've sold millions of dollars of both digital and physical products. And this is your channel. Yes, it is. Because I make these videos to help you out, to help you start, run, and grow online businesses. Don't forget to subscribe there. Hit that subscribe button. Next to it, the bell, hit the bell, ring the bell. Why? Well, because that way I can notify you every single time I do a video. You don't miss out on a single thing. You're notified, you're special, you're VIP, you're part of the Fisher family. You know you want that. All right, let's get going here. Let's talk about digital marketing. And this is really gonna make it so simple for you, so easy for you. You're gonna get it. So let's get going. Now, digital marketing, really, it's just a new fancy buzzword, okay? This has been going on for a long time. Now, how long? You know, I guess since the 90s, maybe the 1990s? Nope, I'm gonna go back even further. Like, I'm gonna go back real far, like over 100 years ago, digital marketing. And you're saying, wait, JR, there was no internet. I'm aware, but let me talk to you about something. Now I'm gonna put up on the screen the first digital marketer in history. You know who this guy is? Do you recognize him? His name is Marconi. I was gonna try to pronounce his first name, I'm just not good at that. What, Marconi? Yeah! In 1896, he was the first human to demonstrate a public transmission of a wireless signal. This dude, he invented the radio. Now, as soon as he did this, of course, everybody started doing it. They all started figuring it out. They started doing Morse code signals. Now, it took another 10 years for the radio to really reach the general public, but it didn't take long for the creators to figure out they could use it to sell stuff. The first live broadcast was from an opera performance at the Met. Now, guess what happened right after that? People bought tickets, digital marketing, and digital marketing was born. Now, they didn't call it that back then, but that's certainly what it was. Now, I bet you're a little bit surprised. I didn't mention cell phones. I didn't mention Facebook ads or Google ads or U2 ads or any of that stuff, because digital marketing has nothing to do with the internet. If you're wondering what digital marketing really is, it's just advertising that's delivered through a digital channel. That's it. It's that simple. Now, certainly, social media and mobile applications and YouTube and Facebook and Twitter are all digital platforms, but that isn't what defines digital marketing. Basically, you could narrow it down to digital marketing is any form of marketing products or services that involves electronic devices. Now, gotta ask yourself a question. Why is digital marketing so important? Why is it so important? Do you remember billboards, those things alongside the highway? I do. Does anybody look at those anymore? I don't think they do. I remember being on car trips as a kid with my family, and we would drive down to Florida and we had a camper, and we would try to find some place to eat. And when we were trying to find some place to eat, my dad would say to me, we'll check for billboards and we'll see what's coming up. And that was the way we got our information. You know, once I saw a billboard for a McDonald's or I saw a billboard for a Stuckies or whatever it was or a barbecue joint, I'd say, oh, look, four miles, there's gonna be a barbecue place. And then there'd be another billboard. It would say three miles barbecue place. And then it would say a half a mile barbecue place. And we knew to get off at that exit. Nowadays, what do we do? We grab our phone, we go to Yelp, we go to Google, we type in restaurants, we find the closest places around and we go there. Do those billboards persuade us to do anything anymore? I don't think so. I don't think anybody's looking at them because most of the people driving down the interstate although they're not supposed to be are looking at their phones. They're actually looking at their phones. I mean, if you just stand by an interstate and watch people drive by, you'll find a lot of people looking at their phones. Now, it's dangerous, you shouldn't do it, bad thing to do, but I promise you they're not looking at billboards. And even if they do, think about this guys. If they see a billboard and they go, okay, there's a McDonald's at the next intersection, I'm gonna go there. How does McDonald's know that that billboard worked? They don't, is the answer. So they're not effective either. Now, the truth is, there's still billboards out there and they're probably all around your house and I bet you don't even know what they say because you don't look at them, but there's still people wasting money on billboards. Amazing. In some studies, it's been proven that 94% of the people driving down the road are on their cell phone. Dangerous. Now, it's gonna get worse and I'll tell you why it's gonna get worse because we're gonna have self-driving cars. You know, Elon Musk is working on this now and some of these cars are actually on the roads right now and they're gonna get more and more intuitive. I think they're really gonna make the roads safer because I've seen how some people drive in just my neighborhood. But they're gonna be out there so if the car is gonna be doing more of the task for you, I guarantee you that those people's attention is gonna be elsewhere and it's not gonna be on the road. It's not gonna be on billboards, that's for sure. So what does this mean for you? This means that you need to learn digital marketing. There's a huge market there, guys, and a lot of people are gonna say, I just don't understand that, I don't know it, but somebody like you is gonna learn it. You're gonna watch my videos, you're gonna learn how to do this stuff and you're gonna make money. Now, I've been to a lot of meetings and the internet has really changed lives. It really has and I know there's some people I talk to that it hasn't changed their lives and it's a shame because they'll say, well, I'm not into all that technical stuff, I'm not online, I'm not on Facebook, I don't put my credit card online, I don't do any of that. And it's really just sheer ignorance because technology is here to help you, okay? If you don't use technology, you have a decided disadvantage over the rest of the world because it automates things for them. You may not like certain things about it. I know I've had a lot of customers at our survival food company say, well, I don't wanna put my credit card on online. I'd rather call you. So they call us and I go online and I put their credit card because that's how we have to do it. Your credit card is going online. You've gotta understand that. Your credit card's going online, okay? And what's more dangerous? Putting it online on a secure site like ours or handing it to a waitress in a restaurant and let them see your credit card numbers where they can jot down everything and use it within the next hour. I mean, they literally could, guys. So if you're handing out your credit card number to strangers in a restaurant, why would you not put it online on a secure site where nobody can see it? It just makes no sense to me. So this technology thing, this digital marketing thing, is an opportunity for you to make a tremendous amount of money. If you are the early adopters, okay? And you may say, well, it's too late. There's already people that know how to do that. There's not enough people that know how to do that. Trust me. If I talk to friends and family members, I would bet 99% of them don't know what I know about it. And 10 years ago, I didn't know that. I just learned it. So you can too. So follow through. I want you to go through all four of these videos. The next video, I'm gonna cover the skills that you're gonna need, the things that you're gonna need to learn. You know, honestly, internet marketing, digital marketing is the reason that there are 25 year old people who can sit on their couch in their living room and make $2 million a year. Yeah, there's people doing that, okay? And if you're not looking at that going, why not me, then you're missing the boat. And I don't care how old you are. I don't care if you're 18. I don't care if you're 80. Anybody can learn this stuff, guys. It's not that hard. It's just the fear of not knowing. Just dive in, watch all four of these videos. Four to row. This is the first one. There's gonna be three more. And I'm gonna jump into the skills you're gonna need in the next one. And you're gonna love this. You're gonna come out of this. You're gonna be motivated. You're gonna wanna do this stuff. You're gonna wanna make money. I really appreciate you listening to this video. Don't forget to subscribe. There's a big subscribe button down there. Don't miss it. Okay, so I hope I've got you convinced in this video. I hope I've got you convinced to want to learn. If I can get you convinced in this video, the other three videos are gonna be really easy because it's gonna be all the knowledge that you need. Simple, right? I really appreciate you watching this video. Don't forget to subscribe. Hit that big subscribe button down there. And bell, bell notification. Really important. If you subscribe and you don't turn on the bell and turn on all notifications, it won't let you know that I've done a video and you're gonna miss out, you're gonna miss this stuff. I don't wanna see you miss it, okay, guys? You'll be part of the VIP group, the Fisher family, okay? Don't forget to put comments. Like I said in the beginning of this video, this channel is not my channel. I don't own it, okay? You do. You put comments there. You tell me what you wanna see videos made on and then I do it. So you actually control the direction of this channel with your comments. If you don't comment, I don't know and you don't get what you want. I want that to happen. That's not good. Thank you so much for listening. Don't forget to give me a thumbs up or thumbs down if you don't like it. Either way, put a comment down there. Let me know what you're working on and I will see you in the next video.