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Incase for HUF and DQM

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Uploaded on Apr 1, 2009

http://goincase.com/hufdqm

Born out of longstanding friendships that span across time and space, the Incase for HUF and DQM project began when Damon Way (Incase Chief Brand Officer), Keith Hufnagel, aka HUF (HUF owner/professional skateboarder), and Dave Ortiz (DQM owner) decided to partner together with the vision of creating a product that authentically represented the interests, backgrounds and geographies of the parties involved.

After a little more than two years of collaboration and development, the vision took the form of an innovative messenger bag pairing the best aspects of conventional bike messenger bags and the ability to secure a skateboard, with Incase's refined industrial design aesthetic and device-driven functional features. The results of the collaboration are the fully functional HUF and DQM Skate Messenger Bags, customized in two variations to depict each retailer's respective city.

more info: http://goincase.com/hufdqm

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