 Okay, we're back here live in San Francisco, day two of siliconangle.com's theCUBE, our flagship program. We go out to the advanced district, as soon as from the noise, I'm John Furrier, the founder of SiliconANGLE, and I'm joined by my co-host Jeff Frick from SiliconANGLE, Wikibon, and we are here to talk a video, a startup, front end, a lot of challenges around rich media. I'll see you real-time, we'll be talking about the developer action here, the Fluent Conference, which is put on by O'Reilly Media, wall-to-wall coverage, and one of the challenges is mobile, cloud, real-time, low latency, node.js, JavaScript, all that stuff is coming together. Great for websites, add rich media into the mix, can be even more challenging. So our next guest is Lyle Shearer, front-end developer at Huddle, welcome to theCUBE. You guys obviously have a killer app that's well-received by sports enthusiasts, and Jeff Frick has a lot to add on this subject because you're a user, as well as a host of theCUBE, and a user of this guest, so I know you're static about this, so I'll let you take it away. Yeah, I was excited to see the guys, they always wear their Huddle t-shirts, so I grabbed them out of the Expo Center and asked them to come on board, because I think Huddle's a really interesting story. One, it involves video, which is never an easy thing to work with online, with low latency and all the challenges that come with that. Two, you're dealing with football coaches, who, A, maybe aren't the most technical savvy guy, I mean, more than football coaches, but a lot of high school coaches and other coaches. And then three, kind of what I think is an interesting story is your guys' progression from a technological point of view, in terms of, I know you started with Silverlight, and all the guys started getting apples, and they're all creating, I got an apple, I can't get Silverlight to work, and then now, as you've slowly adopted mobile, and bringing more multi kind of input devices into a single system, and a multi-format system, where you, and I'll just talk about it, you know, they created an app for the iPhone, where you can do some of your work live at the field, you upload that, then it works in conjunction with the more legacy apps that you've built, and then you work in an integrated fashion. So, I don't know, I guess it wasn't much of a question, I'm sorry, but talk a little bit about the development challenges as you guys have had to change with changing technology, kind of as your customer demands have changed. Yeah, certainly, I mean, the company really started out working with the Huskers at UNL, and at that point it was actually just a thick client application, so it wasn't really about till 2008, I believe, that we started making the move towards the web, and towards the high school market, and just sort of adapting the technology there, and that just made it a lot easier for us to scale, and to support a lot more, a lower cost solution for high schools that was just as applicable to them as the more expensive the client was to, you know, professional and college teams, so that was one real big change that really let us take off and gain a lot of customers, a lot of speed and in growth. They really grew our support team, which I think is really a pivotal part of our success, too. You know, we have a great product, but we really have world-class support, so, you know, like you said, some coaches aren't the best, you know, using different computers and different websites, and handling technical support issues, so that's definitely been real help, you know, bridging that gap. You know, I have really power, high-end users as well, so definitely a lot to our support. But, yeah, as you mentioned, as we've grown, we had, you know, the original, just the basic web application, but then obviously, you know, mobile inevitably is going to become a part of this. Sure. We kind of held off for a little while, and we didn't really do any mobile, you know, web app type work for the longest time, but we basically skipped over that and just went right to native. We all started with iOS and the iPad, and just tried to get a really great, you know, we saw that as a perfect delivery mechanism for video, I mean, that's what iPad, one of the strongest features of this video, so that just seemed like the perfect platform to really start and dive into that mobile experience. So we did that, and then, of course, you know, slowly moved, basically got a lot of experience with iOS and developing for iOS, then moved to, you know, the iPhone app, and then also in the middle there, sort of got an Android app out there, which actually currently, you know, boosting and sort of getting up to speed with sort of our iOS devices. And then, more recently, we've got a Windows 8 app also out to sort of support, you know, another big missing platform for us. So as far as, you know, watching and reviewing your video and everything for, you know, coaches and athletes, definitely have a lot of options and really have your video wherever, whenever on the video upload side, then we also originally started with a Windows client to upload the video, and then later got familiar with the Mac platform and added support for native support for Mac to really, because we saw a huge percentage of coaches that were just demanding that. Lyle, I want to ask you about user experience, because you guys have a product that, you know, your target audience is not so tech-savvy, coaches possibly, Jeff, you know what I'm talking about, and there's a lot of user design issues, but also some tech involved. We heard some folks really talk about node, making it really fast on the latency side. Have you guys, have you identified those challenges and what kind of opportunities do you see in that area? Yeah, I mean, we're constantly, you know, at our core, delivering video is our product, and we've been slowly trying to incorporate, you know, like HTML, HTML5 video delivery and had issues with that in different areas. We still are sort of current main delivery other than the mobile apps is with Silverlight, so that does have some limitations. We also, you know, looked into different capabilities of Silverlight in other medias, like the, I'm like on the name now, but being able to, you know, jump to the middle of a video clip without loading the entire thing, some things like that. Yeah, I mean, one of the great things about Huddled, you guys have a real appreciation for your customer, and football coaches, I'm sure everyone's heard stories whether you're into it or not. I mean, the guys have no time. They work, they work, they work their work, and the other interesting thing right is you can never look at too much film. You can always go back through the film and look at it again. So there's this real singular focus on speed, and enabling those guys to do their job faster, having concurrent tagging for multiple people, trying to get it up, now having the preloaded tags from the app. Talk a little bit about how that kind of a design philosophy influences what you do, and then two, as you've adopted these other kind of mobile technologies, how that's enabled you to kind of rethink your application. Yep, so actually one of our sort of themes, one of our core themes, whenever we're doing design or working with a new feature, we always sort of go back to sort of a mantra, just give me my damn video, and that's one that keeps ringing true, because that is really what coaches want is to get at their video, and maybe some other things, but at the core they really want to watch their video. They want their players to watch their video, but they want to just get to the video, cut through everything else, and just get that video. So that's something that's helped us keep bringing the focus back to where it needs to be, not getting distracted by all these side features and little things, unless those help get you to your video quicker, more quickly. But yeah, we definitely have sort of taken some different approaches, or being able to experiment a little bit with our mobile, our native apps, being able to sort of rethink like what is really the most important thing to experience here. So if you're using our web, huddle.com, the experience is a lot different, because it's still sort of building on the original idea, whereas the mobile is much more streamlined as to just video, just minimal infrastructure to actually get to that, and just being able to skip through really easily, and really data-driven, being able to view plays based off different stats, and just trying to really quickly navigate the video. The navigation is phenomenal, like I said, if I had a nickel for all the hours I spent on huddle, I would be a rich man. So I want to thank you for coming on. I know he's kind of grabbed you, and I got excited for bringing you Kazan, because it's a great application. It's also a great story of a tech startup coming from not tech. I was an assistant coach. He needed a tool. He's got the tools. They built a great little tech company out in the heartland, and have got tremendous market penetration, not only in high schools, but in colleges and also some proteins as well. And great end user experience, ultimately the theme in the show is about user experiences. Congratulations. This is theCUBE here at O'Reilly's Fluent Conference. Tweet us, I'm at Furrier. Also tweet us any questions, we'll address them for you, and go to the hashtag Fluent Conference, Fluent ConfCO NF, and we'll follow your tweets and bring you on the side of theCUBE. This is theCUBE at O'Reilly Media's Fluent Conference. We'll be right back after this short break.