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Uploaded on Nov 15, 2011
Do or Die, the first full-length business book published as an iPad app, explains how marketers can survive and thrive in a digitally dominated world. You can read Do or Die, listen to it, and watch video interviews with industry leaders, while looking into 8 case studies from enlightened marketers such as Nike, Coors, Virgin America, VW and others. When Do or Die references a company's Twitter feed, Facebook page, or website, you can see them live right on the page. Written by Clark Kokich, chairman of Razorfish — one of the world's largest interactive agencies — this amazing book + app (bApp?) convincingly makes the case that it's time to quit saying and start doing.