 Hello, good morning, and welcome everyone to Tools to Edit Your Digital Story and Getting It Watched by Your Target Audience. Again, good morning. My name is Lashika Phillips, and I am an Associate Program Manager here at TechSoup, and so delighted to be here with you this morning. Before I get started, I just want to make sure that everyone is comfortable here on this platform, and I want you to be aware that all of the lines are muted. So if you have any questions, feel free to use the small chat box down on the lower left side of your screen, and let us know if you have any questions, any audio issues. If you are hearing an echo, you may want to double check to see if you have an additional session of ReadyTalk Open. You want to go ahead and close that out to remove that echo. Also, the telephone number, if you haven't already called in, we placed that in the chat for you, and we will give that to you again here. That number is 323-701-0223, and the passcode is 786562. 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And we also help NGOs overcome language, economic, geographic, cultural, knowledge, and even access barriers. We create new ways to access technology and new paths to connect and network and new means to learn and develop. And you know what? We do all of this right here mainly from our office in San Francisco. And we have partners all over the world. And you know what? We are interested in knowing where you are joining in from today. So if you would please go ahead and chat in the chat box where you are joining from. We love to know. Oh, I see Boston. Welcome, welcome. Oh wow, I see Nashville. Thank you for joining. This is awesome. Good morning, good morning, good morning. Wow, this is why this is just amazing. Awesome, Romania. This is exciting. Well, we are going to get started. I am so excited. We have two great presenters here today. We have Nisi, Eddie Amé, and we have Lewis Hyde who is here with us. He is going to join us just briefly. He is going to share a little bit about Storymakers. And then Nisi is going to join us and tell us how now that we've got our raw video footage, how are we going to actually turn this into an amazing finished product? And just a moment here, let's see if we can get Lewis. Lewis, are you there? Hi everyone. This is Lewis, and I am the senior manager at TechSoup, and I have been managing our storytelling campaign. First we want to thank the sponsors for Storymakers. This year in particular Adobe came in at our Platinum level sponsors. And as part of their sponsorship I just want to shout out to the Adobe Creative Cloud. This is a tool and it is a whole suite of Creative Cloud tools such as Photoshop, Adobe Premiere, Illustrator, and you can get it through TechSoup. You get 60% off the Creative Cloud for the first year and 40% off for each renewal thereafter. I am going to put the link in the chat and please check out this offer. We are really excited to have Adobe as a Storymaker sponsor and to offer the Creative Cloud. And I am excited for today's webinar. I am going to turn it back to LaShica. Thank you so much, Lewis. That is very exciting. And now we are thrilled to be able to bring Nisi at AMA on the line so she can share with us what to do with this footage. Thank you so much. Thank you to TechSoup. I am excited to be back. I actually was on a webinar earlier this year and I did a couple last year. So I am excited to be back to talk to you all. So today's topic again is going to be Tools to Edit Your Digital Story and Get It Watched by Your Target Audience. Just a little bit about me and where I am at. I am at Civic Center Library which is part of the city of Scottsdale. And there is a second floor that we call Eureka Loft that we operate as a core working space and really gear it towards entrepreneurs, small business owners, nonprofits. They all come into network. We have classes there. And then we also have a digital media lab which I will show you some of the equipment in just a bit where people can come and shoot video and we help them edit it. Before we go on to that, I do want to ask a couple of questions. So there is going to be a series of survey questions that I would like all of you to input. So I know who I am talking to and where you are all at. So the first one is, Have You Ever? So if you have done any of these, click yes. Edited a video, uploaded a video to YouTube, shared a video on social media, uploaded a video to a website, emailed a video link you created, or shared a video you did not create. I am seeing the responses come in. So edited a video, we have already got over 50. That's great. Uploaded a video to YouTube. We are looking at over almost 70 now. That's great. Shared a video to social media. Coaching overnighty. Uploaded a video to a website over 60 already. E-mailed a video link you created, 75, and then shared a video you didn't create, which is actually the highest one, which I almost, let's see, it's going between that and shared video on social media. Both are close to reaching 100. They are both in 98, 99 now. For a shared a video, you did not create. Great, thank you for that information. I like to get kind of an idea of who I am speaking with in the room. So thank you. Okay, the next survey question is, if you've edited a video before, what editing software have you used? So just go ahead and type it in and let me know what you are using right now. iMovie, Premiere, NA, good, come to the right place. A lot of Premiere, Movie Maker, Camtasia, YouTube, more iMovie, haven't edited a video, okay, good. Premiere, never edited. A lot of Premiere is in there, iMovie, Power Director, Lightworks, Adobe Premiere, Adobe After Effects, Adobe Eye to Eye, Final Cut Pro, Video Pro, more Movie Maker, who even have a TV producer here in Israel, took over 20 years and haven't done any editing, okay, so good. We'll talk a little bit more about that. Blender, Windows Media, Tool, Camtasia, okay, great. It was good to know what you guys have been using. Thank you for that. Okay, so do you use a Mac, a PC, or other? That's the next question. He's going to win this one. A lot of PCs coming in. Macs are at around 30 right now. The PCs are definitely winning. I'm a Mac user, so any Mac, any other Mac users out there want to back me up? I only have almost 40 reaching 100 PC users. Somebody asked if there is audio during the questions. You can only hear me, everyone else is muted, so you can type in your questions and then answer the poll questions. Somebody has used an iPhone, so that would be like an other for what you use for editing. Thank you for answering that. Okay, and then what is your level of video editing experience? Are you beginner, intermediate, or advanced? Beginners, a lot of beginners are just about 36 now. Moving up, intermediate 34. We have three advanced, great. Just a couple more questions I want to ask. So beginners, we have 94, intermediate 36, and three advanced down the call. Okay, so this is kind of like a pop quiz before we get into everything. How long do you think the average branded video, so this will be for something that you're promoting for your nonprofit, and should be 15 seconds, 30 seconds, 1 minute, 2 minutes, 5 to 10 minutes, 10 to 30 minutes, or longer than 30 minutes. And this is on average for a successful video that people would actually watch. 30 seconds is winning right now. We have nobody saying longer than 30 minutes, 1, 10 to 30 minutes, about 6 of you, 5 to 10 minutes, 31 over 2 minutes, 1 minute, 35 minutes, I'm sorry, 35 responses, and then 54 responses for 30 seconds and 12 for 15 seconds. Okay, great. And last one, I think there should be one more. Oh, there's the answers right there. Okay, great. Oh, we actually have a responses for the other one. Let me just take a quick look. Okay, so we just get the responses coming through. Okay, great. Thank you guys all for completing that. I really wanted to get an idea of where we all stand. So what we're going to cover today is choosing the right editing tool, organizing your assets, working with audio, working with graphics and photos, editing your video, uploading your video, sharing and promoting your video, using the right keywords, and growing your audience. This is kind of an idea of what we use in a digital media lab that I spoke a little bit about earlier. So I do work in a digital media lab for the City of Scottsdale. So we offer patrons an opportunity to come in and shoot their videos. And we have myself and some additional staff including two volunteers and an intern that will help set up the equipment, shoot the video, and then also edit the video for them. We also have a volunteer photographer that comes in and will do photos. And then we also teach digital media classes. So last night I taught a brand in your business class. So we do get a lot of response and get pretty booked on there. So I saw a couple of people in Scottsdale. So if you're in Scottsdale, you need to utilize the lab. Definitely contact me. I'll put up my email address again. So we definitely invite you to come in and take advantage of all of this that we offer is absolutely free. So as some of you talked about what you're using, whether you have a Mac or a PC, it really does depend when it comes to free editing tools. So on your Mac or your iPhone or any smart device that would have access to iOS, iMovie is usually your go-to tool when you're talking about a free editing software. It's usually already on that equipment for you. For your PC it will be Windows Movie Maker. Most people should have that. The more recent Windows Movie Makers has a few more advanced things that you can do on there as well. So there's some good news and bad news I'm going to share with you. Some of you may know it, but the great news is that Avid, which is really the industry standard for all movies that are produced in the Hollywood, major production companies, they use Avid as their editing software. They have actually come out with a free editor called Media Composer First. So you can download it. I have the link on the slide deck. And I'm sure the good people at TechSoup will provide this presentation to you guys after class where you can go download it completely free. This isn't a free trial. This is free software from them. There is an option to do a free trial for their professional grade editor. But from what I see this one has some pretty great options. I'm sure there's going to be a few limitations to what it offers versus the professional grade, but this is absolutely amazing that they are now opening this up and offering free editing. So even if you don't, and you can use this on a PC, a Mac, on your computer, on either one. So definitely take advantage of that. So that's the great news. And the bad news, last year when I was on the webinar we talked about how you could actually upload your videos to YouTube, uploading clips, individual clips, and actually edit it directly on YouTube. Unfortunately, since last month they've actually discontinued YouTube editor. Their explanation was that not a lot of people are using it. No, they didn't. So it was necessary. And it was a really basic tool. You couldn't do a lot. It's not like you could put additional, you know, many different audio tracks or anything. But a lot of people found that that was the only thing that they were using because I did see a lot of complaints online and so forth. But so they do still offer enhancement tools, which are some great tools that you can do once you've uploaded and edited video all of your clips onto YouTube. You can use some of their tools to auto-fix lighting or color, stabilize the shaky camera shot. So, you know, if you didn't use a tripod, you could use that, apply slow motion, and apply time-lapse, which is really cool. So if you recorded an event throughout the day and you wanted to use the time-lapse, you just uploaded the regular video you created and you can apply the time-lapse. You can still trim parts of the video. It would just be that one video that you've uploaded and you can trim the beginning and the end. You just can't add additional video. And then you can also rotate the view, apply filters, do some custom blurring, and also blur out faces, which can sometimes be necessary if you haven't gotten permission. We'll just talk about that, you know, just to make sure you guys, once you've done a beautiful job that you have permission from everybody to be on the video. So I use Premiere. I use that personally, and we also use that in the Digital Media Lab. So I was actually happy to see that Texas has also gotten a promotion code for you guys for Adobe Creative Cloud. Premiere is part of Adobe Creative Cloud. So if you're looking to use it, definitely take advantage of the promotion that TechSoup is offering, because it is a monthly fee that you purchase for the whole Creative Cloud. Premiere is one of the software. There's also Photoshop in design for graphic creating layouts for graphic materials. And they've got web building tools and audio fixing tools. So it's a great software to have, especially if you're planning on creating videos, editing videos, and possibly at least having some money on your team doing that, something great to look into. So like I said, that's what I personally use on there. There's a link down below to Lynda.com that also provides really great videos on how to edit. We're not technically going into how to upload on each individual software today, because everybody uses so many different tools. They're all very similar, but they work differently. So it makes more sense for you to do one-on-one training, whether it be video, YouTube, you can do it, Lynda.com. I host one-on-ones in the Digital Media Lab, where people can come meet with me and get some one-on-one editing training. I just want to do my experience that really actually works best, because everybody's on different levels. So I also wanted to provide more links for additional free editing tools. So this is from what I've heard from other people that they've used. I don't use all the free ones. Like I said, I use Premiere. So definitely give me feedback, especially with the Avid free version. I would love to hear, like I said, I'll give my email address again. Let me know how it's working for you if you do decide to use it, and how you've – how is that experience? So you can look at all of those there, and I'll provide the link. Now let's say you've created your video, maybe you've done a couple of editing, or you don't even want to attempt to do it. Well, there are some options for editing to be done for you. For example, there's a website called Atomoto.com, which you would just upload your finished clips up there, and they will actually provide you an edited video. They can do this for personal use, for professional use, so it would include all of the videos you want to create for your nonprofits. The free version does have their watermark on your video. So they do offer a free version, but you'll see Atomoto all over the video. It's a little watermark that they're going to post. You can do a paid version, and I just got this from their website. I have no affiliation with them whatsoever, but I have used it, so it's worked for some of the stuff that I've used, and some of the patrons have used as well. So it starts at $8, $22, and then $34 for those prices if you're thinking of it. I would only really go into paying for – you can try it out. Use the free version, see if it works for the first one, and if not, you can go ahead. If it does work, then try to upgrade if you want to get a video that doesn't have their watermark on it. Then there's also Fiverr.com, and I'll put an asterisk on there, but this is a website where you can go and get so many services, and the reason it's called Fiverr is because it starts at $5, and people are willing to do this work. A lot of them are all over the country. One thing I will say is definitely make sure you read the reviews. This has been a blatant endorsement that you're going to get the best, amazing work out of everything. There's some hit and misses. Some people have gotten great reviews. Some people are not. So if you want to look and say, you can just put in video editing and see the work that they've done doesn't match the type of quality that you're looking for. So yes, we will have access to all the slides. TechSoup should provide that link to you guys. So yes, if you have any questions, thank you for asking. So it's a great site to check it out. You can make everything from logos there. There's people that make explainer videos. Everything from even influencer marketing that you can purchase. So look at the prices. Look at the reviews. Make sure the reviews are authentic. And definitely if you're interested in having somebody help you with it, it's a great tool to use that is much less expensive. Okay, and then I also wanted to share with you Canva.com. So Canva is the place where you can make templated graphic designs. But it's great for if you want to create input graphics to your video whether it be just graphic page, your contact page, or contact information, logo, any type of imagery design or a nice layout for photos, you can actually use Canva. And they have also, it's a premium tool. So many of their templates and their images are free. And then they also have something like $1 or you can pay a $10 monthly fee and be able to use some more of their upgraded features. One of the features for example is if you're creating let's say a layout, a page, and you've done a certain size, in order to change that size you have to upgrade. So make sure you know the size prior to that so that you won't have to upgrade necessarily. Okay, so let's talk about, you've done all of your shooting. I know you've done, we've, Texas we've had the other webinars talking about the production and the pre-production phase. So you've gotten your shots, they look amazing. We'll go through the steps of what you need to do to get your video ready for uploading. So one of the first things I do is gather, organize, and label all of my shots. So I'm watching them, I'm seeing what works, especially if I took multiple takes. I'll put use this take and give a description on the actual label and then put them in folders. So it's your shot, it's your other graphics that you're going to be using. You want to organize them and grasp and label them. So when I say a shot what that means is it's a continuous piece of film from when you hit start to stop. So they're literally like the clips that you're considering. So you want to make sure each one of those are labeled and you know which ones you're going to use. Sometimes you have some test shoots you can delete. And then also backup, have a backup for your backup. You know if you've used a camera, if you use your phone try to transfer your file somewhere else while you're editing so you have a backup. Just in case anything happens to the computer you're using and anything happens to any of your files that you actually have a backup to do that. I do that with the files that I use. We're editing with the patrons where we'll back it up actually two different places until I'm done. Then we can clean it up and make sure that all the files I don't need anymore so backup all of your work. So if you recorded audio separately you want to obviously make sure that you have the audio files saved the same way you have saved the video file so it can match it up easier. And then there's also where you would select your music and how you're going to select and create either your images and your graphics. So one of the things I want to talk about before we go into where you're going to select some of this stuff is the copyright issue for photography and music. Once you're done with your video you do at times want to have some type of music underlaid into your video and use some images that you may or may not have created yourself. So we're going to look at what is copyright, what do you have permission to use, are you going to create it, is it better to borrow or buy, and the quality of your photos and protecting your photos, your videos, and your music that you've created yourselves. So copyright is just a legal right granted to an author, composer, playwriter, publisher, or distributor to exclusive publication, production, sale, and distribution of literary music, dramatic, or artistic work. So there are some other links that you can read about that more. But basically everything you find online, anything you saw created on YouTube, any famous person's song, whatever you can hear on Spotify, the radio, you cannot just say, oh, I'm going to use this music for my video, especially when it comes to business, non-profit organizations, you cannot just upload that music to your video created and then upload it to YouTube. YouTube actually has some parameters built in place where they can tell if you upload a copy written content and they'll either block your video, not upload it, or sometimes they'll put a link onto that song and make it that where somebody could purchase it because they might put ads that don't belong to you on your video based on what the owner of the copyright has said. So copyright can say, no, I want all songs that have my songs on there to be pulled down, or I want to be paid for through marketing or a link for the music. So if you do get into that situation where you mistakenly used a copy written song, there's a link there to provide to say what you're going to do. There are some actions you can take but you don't want to be a constant person that's getting in trouble for this because your account can totally be shut down. Okay, so you can also find out who actually owns the rights to music. There are times where people want to use a certain song and there are some actual, this website is actually going to take you to the exact owners for many of the songs where you can look and say who owns it, who owns the production company, and the contact information for some of them. There are also websites that do covers of certain songs that are much cheaper. So if I wanted to get a really famous, well-known song, I might have to pay $30,000. So that might not be part of my budget, but if I did the cover of a song and paid rights for that, it may be much cheaper. So there are times where you can find songs that you really wanted to use and might not be that expensive. So there are different, when it comes to copyright and, you know, options to use music and other content, there are different terms that you have to think about. So public domain means that there's no restrictions whatsoever, no copyright claim, and it's not possible in some countries, but here in the United States it is. So if it is in public domain and there is a website that offers public domain music and different things that you can do, you want to take advantage of that. Creative Commons basically is that you just have to comply with the stated restrictions of the owner. So what they're telling you, you can use it for. And many times, especially like on YouTube, if there is a video or some other site, the owner will tell you what you can use it for. This is 100% free for personal use. If you want to use it for business, which all of you would probably fall under, you need to contact them for their terms. That's what they usually would say. Or you cannot use this for business or you can, but I need to get credit or, you know, my logo or my contact information needs to be there if you use it. So they'll give you some parameters. Okay. So 2-3 means that you buy a license once and you can use the work according to that license. So when it comes to video images of things that have already been created and music and certain things, there is a part of all that's called fair use, which is more so for like news-related content if you're doing a review. I would kind of stay straight, still stay a little away from when it comes to music, and when it comes to reporting on, you know, using a video content for news-related to do some type of criticism, news reporting, research teaching, there are those instances where you can use content that you didn't create and it's copywritten for those purposes. I don't think any of what we're doing here necessarily falls in there unless you're creating a news-based video, but other than that, I don't want to stay away from copywritten content. I'm going to go back one. Okay, so here are some links where you can get public domain royalty-free music. Let's see, there's a question that says, if you're using archival video of scripted play, you produce, can you use the clip from the production without violating copyright laws? I think that you probably just want to make sure that you get permission, if possible, from whoever – if you produced it, you should be fine. But even when like, you know, like some people that are either in the photo or person that's staying, sometimes there's still the producer that has this say. So just checking to make sure is there anyone else that's telling possible claim it that say, oh no, you're using my content as long as you have the permission to do so. So this provides you links to where you can get public domain royalty-free and creative common licenses music. YouTube has an audio library and even in that, you still need to look at each and every song and see what the creator is telling you can do. There's some creative common content and music that says I need to get credit if you use my song. Some say completely free public domain. So go through and look through all of that and see that. And then Free Music Archive once again gives you a lot of different genres of instrumentals you can use for your videos. And I encourage people, especially let's say you're doing an interview or somebody's talking, get the instrumental of the songs. I've heard videos where you can hear, you know, voice lyrics in the songs and you have somebody speaking over it. So this should be like, you know, more common sense that you shouldn't do that but just a reminder not to do that. Use instrumentals especially if you have somebody else speaking, you know, and there's the music underneath it. So those are the links to get that. And then I have some links underneath that will give you some answers to some top questions that you may have. So this is an example of what you would find in the YouTube audio library. I clicked on one song which you can see is the Eviction Song and it says, you're free to use this song in any of your videos. That's Claire. You don't have to worry about it. You can do whatever you want with that song. Use it. Here's another one that says, you're free to use this song in any of your videos but you must include the following in your video description. And this is basically giving them credit. And so all of that must be included in your video. So just follow the rules and you'll have any issues if you want to use some of this music for your video. Okay. So there are some places where you can get free stock photos as well. So when it would be a time when you would use stock photos, stock videos, versus your content, you want to do as much as you can on your own. Getting videos you've created, photos you've taken of the content that you're sharing. But there are going to be times where you need to fill in the gaps or you just can't get that content yourself. But there's really great images out there right now. So I'm sharing some links now where you can get some free stock images. So one of them is freestockvotesodos.org has a lot of great content on there. And then here's some other ones. Freeimages.com, Tixabay I use all the time for my presentation. There's free images, that's another one for the UK version but that has some different images that you can still take advantage of. OpenClipArt.org I believe it's a government-based clip art website that you can get clip art from. And the next one is the Noun Project which has so many different icons you can use. So if you were going to do like an explainer video or do some different things like that you would be able to download those. And then Wikimedia has a website that has some content that you can use as well. And here's some more that you can use. Another one that I use a lot is called Unsplash. And they have really high quality photos. And that's another thing I want to remind everyone is make sure your photo quality, your image quality matches your video quality. So you definitely don't want to have a really small image that you have to expand and it's pixelated. You really want it to be high quality content that you're putting on there. You do have the opportunity to – all of this is free but like for example Tixabay each of the photographers has a link to their images and it says hey you want to buy them coffee. So if you've used a lot of their photos and you really enjoy their work you can donate to any amount that you want. There's nothing specified so feel free to do that if you feel like they've done a great job. Okay and then you can also get actual video templates as well. So if you need some type of B-roll. So A-roll is the main video that you're going to use. Maybe you're doing an interview, you've got an onset video but you need some additional video for while somebody is talking, maybe how to cut. You can actually download some of that. Once again I use Tixabay a lot for that. So they have videos. You can select where you want to find them. You can select what you're looking for whether it be images, videos, all of that. When you do go onto that site for example the first row of options usually comes from Shutterfly I believe it's called. And that actually is paid images or paid video. So you have to look past the first row and look at the other rows to get all the free stuff. So you just put in your keywords and it will show you what you have and what they have. And there's a lot of great opportunities for that. I just edited a video for Patreon that we used some B-roll from Tixabay and talking about their technology company and we found some great content for that. Obviously the only slight thing of using all of this stock images has been used before. It's something that other people can see and say hey I've seen that before somewhere else. So you do take that risk of not having original content on your videos and the images that you're using. So do keep that in mind. But it's definitely a great tool if you want to have additional stuff. Okay so somebody is asking, I've seen videos where a hand is writing and printed text in a uniform for compares. Is there a program or app for that? So that's called whiteboarding. And yes, there are programs for that. There's people that actually do that. There was a lady that came to the library. She has a website called framethemessageinc.org I believe and she does whiteboarding. And there's also explainer videos where it's more than just the hand drawing but there is also like cartoon images and somebody doing a voiceover. You can actually get that on Fiverr too at a reasonable cost. A lot of times when I look at the website that offer it, it's really expensive. You're looking at, I've seen $2,000, $4,000 for one video. Fiverr is going to give it to you for $50,000, $250,000, much less than that. And then you can also, there are some apps I believe that you can download and pay for and then you basically would put in your voiceover and then it will create the whiteboard for you. And some people use clip art to create their whiteboard videos as well. So if it's something you don't feel like you are an expert in doing, I would just try to find the most reasonable way to do it, probably Fiverr, framethemessageinc.org I believe it could be .com. She does a lot of great videos for education and nonprofits as well, so check that out. So this is talking about the photo quality of your images. Okay, somebody else is asking if the slides will be available. Yes, absolutely. Actually, the chairperson should answer that. I'm believing that a link to the slides will be available. I can send it out to them again if they need that. But thank you very much. So photo quality versus size. So there are different types of images you want to put on your videos versus like your marketing materials or even your website. I'm sorry, images, not just videos. So the ping is usually going to have a transparent background and then JPEG is going to be more of your photo images that people are using. Formatting the sizing of videos have grown so much today. We now offer 4K videos that you can create and YouTube will probably eventually be able to upload it. But unless somebody has a screen or TV or a laptop that can watch 4K, they're not going to be able to see it. So I would suggest using either 720p or 1080p for your video size. So obviously think about that before you edit because you'd rather shoot in that size. It's easier to go from higher quality to lower quality but you'd be shot in standard. You can't export it into a high-definition video. So a lot of people are using 1080p which is just the number of pixels that are in there. Standard definition is definitely not the way to go anymore. Even iPhones, I have an iPhone that I can shoot in 4K but I can say that unless the person that's watching it can see 4K, they're not really going to see it anyway so they'll see the next available type of high quality video that they can see. So there's usually two different types of graphics that you can use. There's the raster which is more pixel based if you created something in Photoshop, that's what you're going to get. And then there's the vector graphic which is more scalable. So if you were to create a logo or a graphic image in Vector which you can do in Illustrator or get somebody on Viber or somebody else to do it for you, I also recommend always getting the different types of files that they have. So sometimes they'll give you the JPEG version, the PING version and then the files they actually create, the original source files too from whoever created it. Also get the colors, something called hex number, HEX number to know what colors they're using. So your branding can be consistent across and then the font name of what you're using, what they've created for you, what you're using. There's a website called The Font which is d-a-s-o-n-t dot com that gives you all kinds of options for fonts. Same thing with the creators, they're going to tell you whether you can use it for free personal use or use it for any kind of use. And if it is for commercial use and they didn't say it's completely free you have to contact them and let them know. Okay, so let's see if I can answer a few questions. But you have multiple versions of the video for different platforms. Yes, you want to make sure that your video is mobile friendly and sometimes depending on where you're uploading it. Like if you're going to upload it to YouTube or a WordPress-based website it's going to automatically make it responsive for you. But not every single platform is going to do that. You may have to make sure that you've created a content that is responsive. Especially let's say you are going to go to local channel to do a commercial, they're going to tell you that's the one time they're probably going to tell you you need standard definition video because they still haven't upgraded some of them to high quality. What is the best video format to work on all platforms? It would either be .mov format or mp3. Usually those two are the ones. Both of those can upload to YouTube. Normally what's going to happen is you're going to initially upload your video to YouTube and then share it to your website, to your social media. Let me just go quickly over because I know we only have a few more minutes left. Make sure that you use your graphics and your logos but not other people's logos or logos that you don't have permission for. Your logo should be branded. When you create videos I usually have an intro that's branded so it's consistent and in the exit. Most of the time there are going to be some like real live behind the scenes video that are not necessarily going to be branded but if you've already created that then it makes editing a lot easier as well. So you've picked your branded logo, your music, that's going to be consistent, your colors, always in the beginning and the end. So make sure you include that as well. Must get permissions for everyone. So I do have a link to a release form sample. One thing you can also do on video which I've done before is if I'm recording and I've gotten a release form I'll ask them on the video do you give me the permission to record you on video and they'll tell me yes and their name and that actually will hold up and then you can get them to sign later but at least get their permission verbally minimum and then have these release forms. For minors obviously you have to get their parents' permission. If for any reason you have minors that you're shooting that you don't have the permission for you can't put them in your video, have to blur them out. A lot of people will just shoot the back of head if you don't have the permission and then make sure the location of the permission is shoot as well. So these are just some tips for editing. You want to make sure that you hook them from the start. Each person has each video. You literally have five seconds to get people in and each of your videos that you're editing should be focused on a single story. And then consider your tone as well. Is it something that you're trying to gain sympathy from? Excite makes them laugh. The music that you choose is also going to help for that as well. So your story is very important. You have to put that first. You want to have an engaged audience that's going to connect to your audience and you want to decide what visual, music, graphics, and permissions. That's kind of an overview. So practice makes perfect. So you want to make sure when you do it look at it and you don't have to put every single thing you shot. It's better to take more than you use but you have to cut some things out that are not you know actually crucial to the editing that you're using. So practice makes perfect on that. So I did ask the question about how long viewers will watch and there was a study that was done that said 59% of viewers will watch a video to completion that is less than one minute. So that's the answer. One minute or less should be your branded video content. If you're putting it on a TV commercial sometimes you have to make it 30 seconds, 15 seconds. So the types of videos we're trying to create those are likely the timing you're going to have. There are going to be certain situations, documentary types of videos where it's going to be longer especially when you've already created a following and you have a group of people that are really interested in your content. Those are the times you can go longer. So it's not that this is like solid like you must only do minute videos or just tell you how long people normally would last. So as you grow your following you'll be able to stay. So this is going to give you some ideas of how to target your audience once you've created the video. So thinking of them in mind you can get feedback from other people and see is this something that can reach my target audience would they enjoy this? And just keep going. Make sure you also include a call to action. You want to tell people what you want them to do. What are you trying to get out of this video? Do you want them to sign up for a demo? Do you want them to donate? Do you want them to subscribe? Do you want them to come to an event? Be clear about the reason why you're creating that video. So let's look quickly about some other places to share your video. So just some examples. YouTube, Facebook, your website. Your branded content should absolutely be your website. That's your destination. Then you can share if you do have other social media sites. Twitter, Instagram, Snapchat, email links, Vimeo. And young people these days, depending on target audience, they're all constantly online. So video is definitely the number one watch thing. We won't go through all the slides today which I knew we wouldn't get to, but definitely check it out because there's a lot of statistics to talk about the growth of video online, what people are doing online. The majority of people online today are watching video. So you want to take advantage of that. And then you just want to be able to what I have here is to get you started if you don't have a YouTube account. So you can YouTube, Gmail, Google, they're all one big happy family. So I took some screenshots and some steps on how to create a Google account if you don't have a Gmail that's related to your nonprofit. You create that first and that name that you use is going to be your YouTube channel. Okay. The URL for fonts is dafont.com. And it will just take you to the steps. These are going to be some of the supported YouTube files that you can upload. But like I said, the majority of them are usually .mp4 files. I think I said mp3 earlier, that's actually audio. mp4 is the other version for a video file. And you can this is an option where you can use something in YouTube that helps you promote your call to action at the end of your video. So take a look at that. And let me show you one more thing. YouTube also has the option to help promote your video if you have a nonprofit that's approved by them. So there's a link on there. So other ways to market your video really quick. If you do have videos on your website, people say it's up to 2 minutes on average longer on your website, so that's going to retain them. Send your videos through email. Put video on the email link and people have email open rate of 19% higher and increase click through rate 65% just by putting video on that subject line. So that, I'm going to stop there. I believe my time is up, but there's a lot of other wonderful facts that you can upload. Here's my contact information again. Both of them don't email addresses come to me. Email me. Tell me about your videos, how you're working, and how you're, as you used Abbot or any of the video links. Let me know. So thank you guys again. I appreciate it. So I'll hand it over to Liz. Hi. Thank you so much, Nisi. That was a lot of information, a lot of great information. We actually have a few more minutes if you want to take some more questions. It looks like, and I believe you did repeat the website for the font. The font website? Did you share that again? Yeah, so it's dafont.com dafont.com is where you can go. And the cool thing about that website is you can actually put in the name of your business or whatever you're trying to get a logo for. And it'll show you an example of how those fonts would look like using it. Okay. Also someone has a question. They said that their logo was sent to them in the JPEG format. They also have it in a PDF, AI, EPS, and GIF. And they want to know which would be the vector file. Okay, the vector file is the AI file. That is illustrator file. So that's the one that is the most scalable. Okay. But they sent you all of those. That's good. You need all of those. Yeah. It is great. Also it looks like there's a question about you mentioned all the different permissions and releases that we would need to have to do the videos. And so is there a draft of these different types of releases or permissions that you can share or you can direct us? Yeah. So on the web, on the page, I put the permissions. There is a simple draft that I created or I created the link too. I didn't create it myself, but there is a link for that. Okay. Okay, great. Absolutely. And also on that same page with the releases someone had a great question. When you talk about location permission, who actually gives the permission for that location? So should the nonprofit reach out to the Executive Director? What's the best way to handle that? So it really depends on what location we're talking about. I would just say first of all try to go with moms and pop stores and locations that are owned by the owner. If you go into an Apple store it's not likely you're going to get permission. There's too much red tape. If you're trying to in your city, for example, the city has their information of where, you know, there's a huge paperwork like, for example, if you're going to shoot a public property or for the city owned property that you have to sell out. So the cities also have information. So private property, you need to go to the owner. If it's somebody that is there on hand, it's easier to get that permission. If you're going to big companies, you're going to have a lot of red tape to get that permission. Okay, thank you so much. I mean, everybody is public so you don't always have to get permission that you can check. Okay. Okay, this is all great. I mean, this is a lot of information. I can't tell you how many messages I received. Everyone wants these slides. Everyone needs these links and it sounds like people are ready to make their videos and get started with story makers. So that's really exciting. Is there anything else you want to share before we close out, Nancy? That's all. Thank you guys all for joining and I wish you all lots of success in your videos. Thank you. Thank you. Thank you so much. So again, everyone, thank you again for joining the webinar. As I mentioned before, all of the links will be available right after this webinar. You'll receive an email with the slides because all the links are there. Again, story makers, it ends October 31st. So we're looking forward to seeing your video. Again, use hashtag StoryMakers2017 and we are looking forward to you being a part of that. And also, the link has been shared out for you there. Please share this webinar with your colleagues and with your community. And again, tweet us what you've learned. You have the contact information for Nancy. Feel free to reach out. And you know that there are the next event. Let's see here. There it is, October 24th. Getting started with social media for your library. So if you run a library or you know someone who does and they need help with social media, hey October 24th it's a good time to join in and get some more nuggets like we did today. So again, thank you, Nancy. Thank you everyone for joining from all over the world. This has been great. Look forward to that email with all of these resources. And we look forward to seeing you at our next webinar. Have a great week everyone. Bye-bye.