 How do you create something out of nothing? How do you create a business out of your hobby or your passion? I'm here with Brian Rose in London, England. Brian. What's up Brian is the host of London real tell us for London real is Brian London real is the video talk show that introduces you to the most fascinating people in the world. There you go That was like a cool little action. Let's walk and we're here in London. We're Hamster Heath, right? Hamster Heath great view of the London skyline. Yeah now Brian here created London real which is a wonderful Program on YouTube so check it out at London real and he did it just as a hobby So tell us the story was like four years ago used to be a banker, but you wanted to be you wanted to interview people Like how did it how did it come about? Yes, so we've been shooting for four years. Probably got 320 people I've interviewed sometimes as long as two and three hours Sometimes our members of Parliament or a billionaires or you know great sportsmen could be really anyone fascinating But it started off really is just me communicating with the world trying to Tell great stories of fascinating people. So it's funny. We James and I were just talking and he was like well So did you start it to teach people how to do this or that I didn't I just started it to have great conversations It was really organic. It was never a business. It was really just something I felt the need I had to do just express myself or get these messages out in the world Yeah, I had a similar experience when I created my podcast in iTunes It actually used to be called the alpha male club It was stuff for men and I just really wanted to talk about being a better man and like health Relationships fitness. So I just literally started reaching out to people the first interview I did was a guy called Rob Wolf who's the author of the paleo solution Yeah, definitely and then I reached out to Tucker Max Who's a friend of mine who wrote some kind of like funny comic comic books about ten years ago? And a few other people and I just started interviewing them like just on a Skype call this one I saw and this throwing it up on this podcast the audio and it became really really big really quickly And but it was just me having conversations with really interesting people. So for you That was kind of similar right like you just wanted to engage in fun nice interesting deep Conversations and that was what the business was born out of yeah I mean very much. So it was only really became a business about a year a year and a half ago So it really just was an expression I think a lot of it was me getting my own demons out expressing my own feelings and finding a way of communicating with the world to be very honest with you and I think what we got was like real genuine vulnerable conversations with people and As humans we all want connection and you can pick that up and you can feel like a real conversation Versus something that's not or scripted it's on TV and it's edited So like we always want something that was unedited unscripted has those uncomfortable pauses But it has those great moments where someone says something that just blows your minds So someone's watching this now and they have a hobby or a passion or an interest What how do they start what using the you know the examples of what you and I both done I guess with the podcast and with your with London real, you know with London real when I was on the Joe Rogan experience I said anyone listening around the world you can start your own real And so some people started Toronto real and Vancouver real and Dublin real and LA real and people contact me all the Time and like Brian. I'm thinking about doing the real and I'm like don't think about it Send me a pilot or don't waste my time. So that means you just got to do it You know and especially when it comes to this stuff, you know, you could have not recorded your first episode You could have been like, what are people gonna say about me? What are my friends gonna say? You know, you just have to just f and do it as Dampania would say $50 billion man. So you got to just Execute on it because everybody has these dream ideas that never go off the ground So that's what I would say. Just got to jump in. Don't worry about what everyone's gonna say Don't worry about who's gonna see your video You know, I make videos for a living and I still have a hard time getting people to watch my videos So don't worry. No one's gonna watch your video Just make it, you know, you know, I always say it's like Nike have got the best slogan in the world Just do it right and I always say that it's like just do it. I feel fear. I say just do it See a pretty girl if I'm single. I'm like, I think my mind goes off. She's got a she's got a boyfriend She's not gonna want to talk to me. I'm like, just do it So you go up and say hello, you've got a something that you want to put out and you want to record yourself But you're scared what people are gonna say you're gonna have like blog trolls or people online who are gonna be haters Who cares? Just do it because only when you do it, do you get feedback only when you get feedback? Do you get results and only when you get results? Can you progress and forward progress your life, right? So just do it. Here's the other thing. Um, did you see in the movie Empire Strikes Back? Empire Strikes Back? Yes, I have. Okay. So there's this really cool scene when Luke Skywalker's with Yoda on that What was it? What was the planet that we're on where he went and did the training, remember? Dagobon or something? It's crazy. Well, he says what either do or do not. Yes. Yes. So Yoda says to Luke Skywalker I want you to lift the the the crashed plane out of the swamp with your mind and Luke Skywalker says, all right I'll give it a try and Yoda says no Do or do not. There is no try and That and that is a huge thing for me as well as people say oh try. I'm like, I'm not gonna try I'm just gonna do it and I want to interview Will Smith The great Hollywood actor when I used to be a celebrity interviewer He said that when he decides to do something, that's it in his mind It's already done people are just got to wait to see it So is there is a certain element of that when you're doing London real or anything in your life where it's like Just do it. I'm just gonna do it even though I feel the fear even though I feel like this might not work out You just do it anyway. Yeah, I mean I'm always thinking of this famous mixed martial artist named boss Rutan and he used to fight in Japan back in the day Before the UFC was around and he always said he's Dutch and he says if you don't shoot you always miss And so for me any decision is better than no decision because you make a decision You make a mistake you get feedback and then you adjust adjust adjust adjust or you sit around in a year later You haven't done anything so yeah, it sounds simple, but you just got to do it You have to take some risk and you know try some otherwise nothing's gonna happen Having said that when you do try things sometimes you are going to fall flat on your face Can you give us an example of a time where you tried something and it was just a monumental effort? Well, yeah, sure. I mean, you know for example, you know London real for the first couple years was just me in a studio talking to people, you know And you could argue there wasn't a lot of traction. There wasn't really a business model. It was really nothing going on there And so I had to think long and hard about why I was doing it sometimes I walk out of the house I mean like Brian, what the hell are you doing? Like literally? What are you doing? But for me it was just a passion. I knew my compass was right. I knew I was doing something right I was affecting people's lives people that watched it were like and this is special So I just kept going but on that same note. I don't believe that if you follow your passion everything will be great I don't believe in that model either right you have to some point take a bird's-eye view of what you're doing and say Okay, now we have to make this a business or we have to get down to brass tacks I don't think you can just do what you love right everything's gonna work out In fact, Ty Lopez who we've been talking about today Actually, I recorded a video with him if you're watching us on the James one at YouTube channel go back like to maybe like March 2015 and the headline of the title of the video is do not follow your passion Which is a kind of cool headline because it goes against conventional belief but I Used to love Tottenham Hotspur Well, I love Tottenham Hotspur the Premier League football team and I created about five years ago Tottenham Nation blog and I thought I would love it. This is what I'm gonna do This is gonna be amazing gonna be so fun after three months. I'm like I hate this I hate writing about my team and I fell out of love with the business So you do have to be very conscious that just because you have a hobby or a passion It doesn't mean you're gonna love doing it as as a business You're lucky because you have right like you love doing but you probably fell out of love with business when I'm banking when you We're doing banking, right? I fell out of love for making money for money's sake That just doesn't make sense to me and you see it all the time I've met a lot of billionaires and they're some of the grumpiest people you've ever met because they're trying to chase something They'll never get so like I just really think I got to do something that I love every day Something I can be like I'm satisfied that I'm making a difference So that has to come first then the money would be great But like I'm not focused on a certain dollar figure or a certain house or a certain car It's really more about doing something. It's amazing making a great business out of it. That's where I'm at right now in my life Right, that's awesome. Well, check out Brian's show London real on YouTube subscribe to it It's a wonderful show with some great content. So go ahead now and leave a comment below this video and Tell us what you think like what are you what? What do you think is your passion that you want to try? What's one thing that you can do right now to activate that passion and turn it into a business maybe? Brian, thank you so much. I appreciate that. It's my pleasure. You have a beautiful phone and a great interview style It was great show on the stage with you at Tye's conference in January. So good seeing you. Thank you Thank you. This is not a phone. What are you talking about? This is like we've got a whole production crew right here So from London, England, Hampstead Heath subscribe subscribe subscribe leave a comment. I'll see you on the next one