 Hey welcome back to the channel. So a couple years ago I learned about this strategy or concept that completely changed the way that I run my online businesses and how I make money online. It's a strategy that helped me create four digital products that have each generated six figures plus in revenue the last two years and will help me create many more of these digital products in the years to come. So if you're in an online business and you make money selling digital products or you want to make money selling digital products then watch this video until the end you're going to discover what this strategy is and how to apply to yourself and your business and your products. Now before I jump in if you are enjoying the content make sure you hit the like and subscribe button. Let's me know that you're enjoying the content. It also helps to show it to other people who can benefit from this as well and with that said let's jump into this video right now. So I don't remember exactly where I first heard this concept or this strategy but there's two people that I've heard talking about it a lot recently. One of them is Ian Stanley another copywriter that I really enjoy reading his emails and his content and Jack Butcher who is a designer. He's on Twitter. He creates his own digital products and he always talks about this concept as well. So the strategy is called selling your sawdust and it's the idea of selling the byproducts of your work your business or things that you're doing in your life like your hobbies. So for example let's use a business scenario here since this is a business related channel. Let's say that you are a freelancer and you are getting paid to write emails for clients. What would be examples of sawdust in this scenario? Well you might have cold emails that you sent out to get clients right you could turn that into templates. You might have sales scripts and proposal templates that you use to close those clients and get high amounts of money for the gig or the project or on a monthly recurring basis. You might have when you do get the client you might have email templates that you use to write emails for those clients then to make your job easier and faster and more efficient. So all of these things are examples of sawdust. These are byproducts of your work freelancing for clients and writing emails for clients. Now what do you do with the sawdust? How do you use it to grow your business? Well one way is you can use it as content to help you grow an audience. So a couple examples of that is you can just share your processes and your templates on social media like Twitter or Facebook or YouTube and use it to grow your audience or your followers on those platforms. You can also maybe turn it into a lead magnet and use it to grow a Facebook group or an email list. So using your sawdust and the byproducts of your work in your main job whatever it is a service or freelancing or whatever you're doing for your business you can use that to grow an audience. It's probably the best way to grow an audience. The other option is you can turn it into a paid product or paid offer. So you can take all these templates that you have and processes and workflows and scripts and you can put it into a product that you sell to other business owners or people that want to build a similar business to yours. So this is basically the path that I use to build both my audience and my digital product business and educational business was following this this concept here the strategy of selling your sawdust. So I started off as a lead gen agency where we worked with clients in the SaaS space and we offered cold email and LinkedIn to generate them leads and phone calls for their business. I took all the processes and templates and things that were working in the services side of the business and I packaged it up into a product called Beast Mode Prospecting that I sold to other SaaS founders and other agency owners to help them generate leads using LinkedIn and cold email. So I was basically showing them my process so they could do it for themselves if they if they couldn't afford us or didn't want to work with us on a services basis. Then once I was more successful and I grew the business to a multiple six figure a year level I sold the entire business model as a course and a program helping other people who wanted to build a similar business. And nowadays I'm writing for just a handful of clients in the info product space and I'm managing their email list and I can do the same thing here I can sell my sawdust here. So the process that I'm using to manage these email lists and the emails that I'm writing that are doing well I could turn those into templates I could turn this into a digital product or a course or a coaching or a consulting type of thing and I could do this over and over again right every time I'm going out and getting results I can turn that into a product or content to grow my audience. So even more recently over this past weekend I turned more of my sawdust into a new $99 offer and got 22 new customers in just about three hours of work it took me to create the sales page and all the promotional posts but I'll do a case study video on that in the next video maybe next week or so to show you how I did that how I launched it how I came up with the idea but those are all examples of selling my sawdust all the byproducts of my work things that get results I'm creating new products and new content around that to grow my audience and grow my income. So the point here the bottom line is that everything that you get a positive result with is something that can grow your business can grow your income and or can grow your audience. So really what you should be doing is every day taking action finding things that work and once you do find something that works you can use that as sawdust to again create content around to build your audience or to create products around to grow your income in your business. So that is the whole sell your sawdust strategy that I use to create six-figure digital products and I've used this strategy over the last two years to create four different digital products that have all done six figures or more in revenue each and now you have the opportunity to do the same thing if you go out and get results with something you can sell your own sawdust and turn that into content or products to grow your audience or your income as well. Now if you found this video useful please hit the like button and let me know in the comments what type of digital product that you're going to be creating or what kind of sawdust can you turn into content or products of your own let me know in the comments would love to hear from you. Also if you want to learn more about making money with digital products and email marketing go to email rainmaker.com that's going to take you to my free Facebook group I'm pretty active in there and make sure more content around that and that's it for this video hope you enjoyed it take it easy I'll see you in the next one.