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Published on Sep 29, 2011
Channel 4 Newscaster Jon Snow talks to Dame Ellen MacArthur about the circular economy and rethinking the future, in a short film looking back on the first year of the Ellen MacArthur Foundation.
Challenging Ellen on the fundamental principles of the Foundation's mission -- to inspire a generation to re-think and re-design for a positive future -- Jon investigates the circular economy as a framework for change and questions the actual implementation and impact of such a model on business.