 Hey, coach. What's up? Welcome back to our channel. If you're brand new here, make sure and hit that subscribe button below That way you can stay updated with all the newest videos We have coming out on Mondays Wednesdays and Fridays at 8 o'clock in the morning now in today's video I'm gonna be breaking down why you need an email newsletter for your training business I'm gonna break this into three simple steps And I know there's a lot of questions that coaches have for me all the time about this because I know A lot of coaches they don't want to write newsletters. They think it takes too long They don't want to invest into software that automates this process. There's a lot of I would say Excuses that coaches give me when we talk about writing a newsletter Especially coaches who are not good at writing they don't want to learn how to get better at writing and so what I want to do is make this simple for you this way in 2019 you have a great way of marketing yourself even if you're just brand new to writing newsletters So here's my top three reasons why you need to have this set up for a business number one is When you have a newsletter and it's consistent, okay? If it is a consistent newsletter I'm talking about once a week or twice a week Then you always have a way of Positioning yourself as the expert in your area and here's what I mean by that if you go on Google right now And you look at all the other Competition in your city you will not see any coach out there who's doing what I'm saying They're not going to send a weekly newsletter They might send something when they're trying to promote their summer camp or an upcoming camp But they're not giving parents content and they're not positioning themselves as the expert and this is something that can automatically like Make you the one and I say the one in your area who stands out because at this point You are the authority you are the expert because parents now are consuming your messages Every single week you are giving them content that is helping their kids and then what that does is ultimately It pulls them closer to your program Okay, so again if you have this set up then there's always a way of Marketing to parents but it has to be consistent and I know the second thing here is well What system should I use because there's a million different email marketing systems out there? And what I can do is I can just recommend the best one that I've used in the past that I know is going to help you Get started to where it's very simple and when you click on this button right here That will take you to a page. I have a resources tab on my website now It has a bunch of great resources. You can go check out. It's called a web or calm. That is a great system It's very simple and easy to use. I started using that I think back in 2011 And it's very easy to use and I want you to start using that so you can start automating your newsletters Okay, so again click on that button there and you can get like a I think it's a free 30-day trial So go see if you like it. Okay now the third thing that you need to know here And I think this is so important is when you start to send out newsletters It's all about practice. It's not you're not going to be perfect at sending newsletters at the beginning and The more you practice obviously the better you're going to get it's going to be like that with anything that you do I know with these emails It's got to be something that you know parents want to read and they want to share and they want to respond They want to wake up in the morning and actually read your emails That's something that takes time to learn how to do But I know that if you put in the practice if you're disciplined if you have a set schedule every week Like all right every Monday and Friday There's an email that's going out and you have that scheduled out then you're always again You're going to have a way of broadcasting your message to parents and I know again It's going to allow you to separate yourself from any other coach out there who tries to train And I'm going to leave you on this note. This is something I learned probably six years ago It doesn't matter how good of a trainer you are It matters how good of a marketer you are right and that to me is how you get more clients You could be the best trainer in the world But if parents don't know about you if they're not seeing messages from you if they're not seeing promotions from you They're not going to remember you They're going to remember the one who's the best marketer and I'm not saying you don't need to be a good coach It's a given to me if you're watching this channel You are a great coach, but if you're a great coach and you're a great marketer if you compare those together you will have an unstoppable business and Having this these emails newsletter set up that to me is a great way of marketing yourself It's very simple once you get used to it once you get a little bit of practice in and I know this is going to be Something that's really going to help you out and it's going to position you as the authority in your city So that's it for today's video. If you have any questions shoot me a comment below and don't forget to subscribe to our channel Like I said, I have that resource up here. Go check out that free 30-day trial from a Weber comm and I'll see you soon