 Welcome to a tutorial on Euro Monitor Passport. At the end of this video, you'll know how to use this tool to complete two common tasks, finding brand shares and market size for consumer goods. We'll use these two questions as examples. What share of the U.S. dog food market does the wellness brand have? What was the size of the U.S. allergy medicine market in 2019? From the Euro Monitor homepage, start by clicking on Search in the top menu. Under Search Full Tree, leave categories and topics selected and click Go. Why do this instead of using the keyword search box at the top of the page? You can see from the full tree that passport uses a precise term for each market. So if we searched for clothing in the search box, we would see a different set of results than if we used the official passport term for this market, Apparel. In the categories, our example question about dog food would be under Pet Care. We can expand these menus until we see the dog food category and select it. Once it's selected, return to the top of the tree and select Geographies. Then expand the menu and select the location you want to look at. Now we'll click Search on the right side of the page. Our results list is split into Statistics and Analysis. Analysis includes reports that relate to the category we're looking at. Within Statistics, you can see market sizes, company shares, brand shares, distribution of sales locations, and statistics relevant to consumers in this market. We want to learn about brand shares. So we need to select Dog Food USA under Brand Shares. Here's our Brand Shares chart. When you're reading the charts, there are a few things to keep in mind. The left part of the chart will set up what the chart is telling you. Within the Brand Name column, we can find the brand of the dog food that we're researching. Under the Data Type column, we can learn what the chart is measuring. In this case, the total retail value from the sales of dog food. Then, the right side of the chart shows you the information for specific years. For the brand share charts, this is a percentage. In our case, we find the Wellness brand, and on the right side of the chart, we see that this had 1.8% of the market in 2019 based on total retail value. So now we've answered our sample question about brand share using the Search Full Tree feature and the Brand Share chart. Let's move on to our question about market size. This first part will be familiar to you now. We can select Search from the top menu bar and then Go for Categories and Topics under Search Full Tree. At the top of the tree, let's use the filter to see where the word Allergy appears. When I select Allergy Care, I can see Allergy Care within Consumer Health in the tree. I'll select this market, move on to Geographies for Part 2 above the tree, and again select USA. Then on the right, we select Search. This time, we want the market size, so we'll select that chart. Once again, the information on the left of the chart will tell us what the chart is measuring. In this case, it's the category Allergy Care, and the unit is $1 million. On the right side of the chart, we see information about different years. For 2019, the information is $2,803.7. To get the full number for market size, you would multiply the amount in this column by the amount in the unit column. For example, in this chart for Allergy Medicine, we would take our 2019 number, multiply by the amount $1 million, to learn that the market size for Allergy Medicine in the US was $2,803,700,000 in 2019. Now we have the answer for our second sample question using the Search Full Tree Tool and the Market Sizes chart. This video has demonstrated two common tasks for students in your monitor passport. If you have any additional questions about using this tool, please get in touch with the librarian for assistance.