 There are a lot of good reasons as to why to sell final expense insurance. If you surveyed a lot of successful agents out in the field, they would give you a ton of good reasons. Today, I'm going to give you the top four reasons why I love selling final expense life insurance. Number one, it's simple. Final expense is a simplified issue whole life insurance policy. It's simple. It's simple to write and simple to explain to prospects. One of the biggest mistakes that I've found is final expense agents over complicating what is really a pretty simple sales model. If you can explain the difference between term insurance and permanent whole life insurance, then you can succeed in this market. Number two, people need it. The target market for final expense life insurance is low to middle income retirees. And here's why they need your help. Number one, they never had enough income to attract financial advisors or other life insurance agents. Number two, they are mostly retired and they likely lost whatever benefits that they had through their employer. Number three is most people in this target market have unfortunately had to bury a loved one. So they realize what 10, 15, 20 thousand dollars and how much of a burden that can be on them and their family. All right, getting back to the top four reasons why agents love selling final expense life insurance. Number three, the final expense market is huge. Roughly 10,000 Americans turn 65 years of age every single day. And that trend is only expected to grow over the next couple of decades. And number four, it's the freedom. Some people excel at a nine to five job with a predetermined salary. Some people like going to work at the same place to see the same faces. Some people like to have a boss. They like to be in a corporate structure and atmosphere. And those people will most likely struggle in final expense sales. As an independent agent, your own efforts determine how much money you make. You can also choose when and where you work. It's your business. Own it. So those are the top four reasons why agents love selling final expense life insurance. Let me know if you agree or disagree in comments below. Make sure to subscribe to our YouTube channel for great tips and insights on how to succeed in this industry. And go over to our website, secureagentmentor.com for leads, coaching, appointment setting and so much more. Thanks for watching.